Displaying 1 - 36 of 9310 results
Here we go again. Yet another campaign for The National Lottery (TNL), and it stinks. This has been going on for years, of course. If you can stand to, cast your mind back to any TNL marketing, branding or advertising and tell me whether you can...
Posted by: Magnus Shaw
I was never keen on the National Lottery. On the night it launched, I nipped to the shop for cigarettes and was confronted with a queue which reached out of the door and off down the street. I was concerned the people had been hypnotized and summoned...
Posted by: Magnus Shaw
Dave Sullivan is a Creative Director and Senior Creative with a copywriting background but a strong eye for design and art direction. During his 20+ year career he’s worked at top London agencies, won numerous awards at everything from D&AD...
Posted by: Creativepool Editorial
A new font has been created in honour of LGBT artist and activist Gilbert Baker, the man who created the iconic rainbow flag in 1978 to represent the diversity and vibrancy of the community. The flag has grown to become a symbol of acceptance and...
Posted by: Creativepool Editorial
Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...
Posted by: Creativepool Editorial
Over Christmas last year, Irish independent creative agency The Public House launched their ampaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale...
Posted by: Creativepool Editorial
Mulenga Agley is on a mission to grow unicorns. As founder and CEO of growth marketing agency Growthcurve, Mulenga and his team employ the latest marketing techniques to help VC-backed startups grow exponentially. After nearly a decade in the...
Posted by: Creativepool Editorial
For this week’s company spotlight, we spoke to Brendan McKenna, Senior Vice President, Executive Creative Director at Hawkeye, a Publicis company. How was your company born and where are you based? Hawkeye is actually an amalgam of multiple...
Posted by: Creativepool Editorial
An invention the world didn't know it needed has been unveiled. Premium Chips brand Hoeksche Chips, in partnership with Wunderman Thompson, has solved a problem that has haunted chip-eaters worldwide for decades. Humanity has been plagued by the...
Posted by: Creativepool Editorial
“Ground Dog Day” aims to reframe Dogs Trust as a charity that supports owners and their dogs through all stages of life. With the charity receiving an alarming 1,000 calls a week from worried owners who feel like they have no choice but...
Posted by: Creativepool Editorial
After two years of lockdowns and entering an unprecedented cost of living crisis, it’s time to make suicide prevention a national priority again, to make the conversation inescapable, ensure action, and prevent suicide. “The Last...
Posted by: Creativepool Editorial
We hear from a lot of photographers, artists and designers here at Creativepool but rarely do we get the chance to sit down with a cinematographer. So we jumped at the chance when the Barcelona-based freelancer Alex Pérez came knocking. Alex...
Posted by: Creativepool Editorial
Scottish train company Caledonian Sleeper recently launched its new brand positioning ‘Wake Up To A Unique Way’, a follow-up to the successful 2019 “Dream Big” campaign. The aim, as ever, is to drive traffic to the...
Posted by: Creativepool Editorial
International Women’s Day seems to be getting more and more traction every year and that’s exactly the way it should be. But this year, rather than simply share a collection of today’s best IWD campaigns, social media posts and...
Posted by: Creativepool Editorial
Corona hasn’t had the best couple of years when it comes to branding thanks to a certain virus. However, a new campaign, launched in time for Valentine’s Day 2022, could go some way towards repairing its status as a premium refreshing...
Posted by: Creativepool Editorial
For every person who will take durable jars to refill, there’s thousands who won’t. In the race to reach sustainability and be regarded as the greenest brand in the biz, consumers are often overlooked. This is not to mean that their...
Posted by: Creativepool Editorial
It doesn't come off as a surprise to us that Rupert Allcock draws his personal inspiration from ordinary people doing unordinary things. Breaking expectations is pretty much what creativity is all about - it is where the award-winning works...
Posted by: Creativepool Editorial
Surely Executive Creative Director of ITV Creative Tony Pipes knew that someday his Space Monkeys would lead him to love everything and anything creative. What he probably didn't know was that he would become such a successful leadership figure in...
Posted by: Creativepool Editorial
We are genuinely struck by the humility of Richard Pearson. A caring teacher, a conscious professional, an experienced creative. Richard is the Creative Director of BJL and, even with all his interests and experience, he believes there is no way he...
Posted by: Creativepool Editorial
Of all the projects I’ve been involved with since my career in design and branding kicked off some twenty years ago, there are few I feel as fondly towards as the Studiocanal cinema ident. I remember the day we received the brief; the rush of...
Posted by: Richard Holman
If you’re a professional creative then you’ll know that having a great idea is, unfortunately, only part of the process. If you want to see your idea made real then you have to be able to sell it. And yet, very often, almost all of...
Posted by: Richard Holman
Creatives are already finding the strength to make amazing work from home. It doesn't happen every day to see a global pandemic take people off the streets. Readers and gamers have long awaited this moment to unsheathe their anti-apocalypse barbed...
Posted by: Antonino Lupo
The Black Friday campaign marks the beginning of an exclusive partnership between Posterscope and Starcount Shop Direct, the UK’s largest integrated digital retailer and financial services provider, has launched a targeted, dynamic, digital...
Posted by: Posterscope
The Rugby World Cup is in full swing with the quarter finals taking place this weekend and the host nation, Japan, flying. But long before a ball was kicked - five years ago, in fact - a plan to rebrand World Rugby was devised which included a new...
Posted by: Creativepool Editorial
VCCP - Cadbury Twirl Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional...
Posted by: Creativepool Editorial
BrandCooke - London North Eastern Railway Virgin Trains East Coast (VTEC) has been rebranded as London and North Eastern Railway (LNER), following the collapse of the private franchise. VTEC, now LNER, is a trainline which runs from London to...
Posted by: Creativepool Editorial
Pentagram - Fashion for Good In 2017, Fashion for Good launched as a global initiative to reimagine how fashion is designed, made, worn and reused. Fashion for Good, and its founding partner C&A Foundation, recently tasked Pentagram with creating a...
Posted by: Creativepool Editorial
Netflix get Abstract for the Art of Design series (January) Netflix began the year with the launch of a new documentary series that took an in-depth look inside the beating heart of the design industry, in much the same manner as their previous,...
Posted by: Benjamin Hiorns
Amazon's Giant Flying Drone Warehouses (January) In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...
Posted by: Benjamin Hiorns
Clemenger BBDO Sydney Clemenger BBDO Sydney has announced five new creative hires - its second major injection of talent into the creative department since Ben Coulson, chief creative officer, joined the agency earlier this year. Vanessa Robinson...
Posted by: Creativepool Editorial
Today, comedy fans everywhere are finally able to experience "Friends from College," the highly anticipated new Netflix Original Series from Nick Stoller (Neighbors, Neighbors: Sorority Rising, Forgetting Sarah Marshall, Get Him to the Greek) and...
Posted by: The Darnell Works Agency
Print & Publishing From 3275 entries in Print & Publishing, 14 Gold, 31 Silver and 43 Bronze were awarded. The Grand Prix winner was DAVID Miami, for their “Flame-grilled since 1954” Burger King work, which was selected for Burger...
Posted by: Creativepool Editorial
After receiving a barrage of bad press from medias both social and mainstream, McDonald's has bowed to public pressure and pulled their latest TV ad. The spot in question has been accused of “exploiting childhood bereavement” by not only...
Posted by: Benjamin Hiorns
Close your eyes for a moment and think about the one big thing that has happened in your business environment over the past year that has directly impacted you. Last January (2016) I set about igniting conversations with companies that had...
Posted by: Suki Thompson
April Fools Day is an event that's perfect for modern media, given the potential for wide reaching mayhem and confusion. With the world currently a place where the unbelievable and the borderline satirical appears to hit the headlines on a daily...
Posted by: Benjamin Hiorns
Another 12 months and another few hundred ads to sort through, but this year it was actually more of a pleasure than a chore. My only criteria this year was that I vowed to steer clear of any spots that were tied to heavily to a particular pop...
Posted by: Benjamin Hiorns