Leaders
Virgin Atlantic/Aviation American Gin - Announcement
Virgin Atlantic founder Sir Richard Branson and Deadpool actor Ryan Reynolds have teamed up to promote the fact that the former’s planes will soon serve the latter’s gin.
However, the...
Posted by: Creativepool
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Mother - MoneySuperMarket
MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial
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BBH London - Burger King UK
Burger King UK has appointed BBH London as its first creative agency, without a pitch, following the UK’s franchise’s buyout at the end of 2017. The UK franchise was acquired by private equity firm Bridgepoint...
Posted by: Creativepool Editorial
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Pentagram - John Lewis/Waitrose
Pentagram partner Harry Pearce has rebranded John Lewis, Waitrose and parent company the John Lewis Partnership, in a bid to unify the three brands and highlight the “positivity” of the company’s...
Posted by: Creativepool Editorial
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Great State - Aston Villa
Great State has been appointed by Aston Villa to deliver a customer-first digital proposition to market, enriching fan enjoyment and participation with a modern approach to the club’s digital portfolio. The agency...
Posted by: Creativepool Editorial
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The HIV home-testing kit for people in developing countries
A new device designed for people in developing countries to test themselves at home for HIV has been created by British designer Hans Ramzan. The self-testing kit known as...
Posted by: Creativepool Editorial
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SomeOne - Wolverhampton Wanderers
Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...
Posted by: Creativepool Editorial
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WCRS - Royal Marines Commandos
The Royal Navy has launched a new recruitment campaign for the UK’s world renowned amphibious force, the Royal Marines Commandos. The campaign gives new meaning to the Royal Marines’ long running line...
Posted by: Creativepool Editorial
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Baxter and Bailey - AGL
Baxter and Bailey has rebranded coaching and communications agency AGL, which writes speeches and manages the public reputations of influential people such as politicians, prime ministers and royalty. Baxter and Bailey has...
Posted by: Creativepool Editorial
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Mother Design
Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...
Posted by: Creativepool Editorial
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Mother - Greenpeace
Dame Emma Thompson, backed by a host of other famous names, has taken aim at big brands including Unilever, Nestle and Mondelez, as Greenpeace releases a powerful new 90-second animation that highlights how orangutans are being...
Posted by: Creativepool Editorial
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me&dave - Royal Mint Court
me&dave, in collaboration with real estate developer Delancey, has brought London institution Royal Mint Court back to life with a refreshing and unique branding strategy. Since Barclays’ departure in 2000, the...
Posted by: Creativepool Editorial
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Ragged Edge - Assembly
Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most...
Posted by: Creativepool Editorial
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Park Village
Park Village announces a new addition to its growing roster: Melody Maker. The London native has directed commercials and music videos for brands and artists such as HP, BOY, Gorgon City, Shades and Killa P, Shift K3Y, Jetta Fool,...
Posted by: Creativepool Editorial
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LOVE - Umbro
Breaking news. UFOs have been discovered by Umbro and Premier League footballer Michael Antonio. The news broke following an ordeal in which comedian Brett Domino (alter ego of musician and comedian Rob J Madin) and Rich Hall were sent...
Posted by: Creativepool Editorial
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Banda - Ukraine Now
A new global identity for Ukraine has been created to boost business and tourism while presenting the country as a place of opportunity rather than one of “corruption, war and revolution,” as it has been perceived....
Posted by: Creativepool Editorial
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TMW Unlimited - Simple
The glamorous girls of Little Mix star in the new advertising campaign for Unilever’s skincare brand Simple, created by TMW Unlimited. Part of a tie-up between the award-winning band and Unilever, the activity also...
Posted by: Creativepool Editorial
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AKQA
AKQA welcomes Christine Grand as Client Partner in the San Francisco studio. She will report to AKQA Director of Client Services Kristin Goto. Christine is a global marketing leader with over 15 years’ experience driving digital...
Posted by: Creativepool Editorial
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Etcetera - Ben
Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom - an eye-catching stunt to kick-off their “Better in Bed” campaign - and a radical solution to some of...
Posted by: Creativepool Editorial
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Jones Knowles Ritchie - Dunkin’ Donuts
Dunkin’ Donuts has announced its partnership with global creative business Jones Knowles Ritchie (JKR) to manage its brand identity and branding strategy. JKR will work alongside Dunkin’...
Posted by: Creativepool Editorial
Leaders
Y&R London
Y&R London has appointed Katie Lee, currently MD at Sunshine, as its new Managing Director to bring further experience and dynamism to the business. The appointment is the first major management hiring by Paul Lawson since he joined as...
Posted by: Creativepool Editorial
Leaders
The kit that transforms any household object into a robot
Toymakers The Crafty Robot have launched a crowdfunding campaign for its latest design - a DIY robot that can follow you around the house and bring you drinks. Smartibot is an educational,...
Posted by: Creativepool Editorial
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BrandCooke - London North Eastern Railway
Virgin Trains East Coast (VTEC) has been rebranded as London and North Eastern Railway (LNER), following the collapse of the private franchise. VTEC, now LNER, is a trainline which runs from London to...
Posted by: Creativepool Editorial
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Havas helia
Havas helia announces the expansion of its senior management team, as Paul Kitcatt and Lisa Lee join to drive the business forwards and support the marketing agency’s sustained growth, following a series of new business wins. Both...
Posted by: Creativepool Editorial
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M&C Saatchi - GambleAware
GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. Broadcasters and gambling industry groups drew up proposals for a major responsible gambling advertising campaign...
Posted by: Creativepool Editorial
Leaders
The wearable device that tracks the performance of aspiring footballers
Benjamin Hubert's design studio Layer has created a wearable device that lets aspiring football players and athletes track and improve their performance. The smart device,...
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DixonBaxi - DNEG (Double Negative/Prime Focus World)
Branding and creative agency DixonBaxi has created a new identity for the merger of VFX companies Double Negative and Prime Focus World. Double Negative has brought home an Oscar three times in...
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Recipe - Birdseye
Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...
Posted by: Creativepool Editorial