Displaying 541 - 576 of 628 results
A startup led by former Marker Studios vice president of branded entertainment, and industry veteran, Fran Solomita; Mozaic Branding is an innovative firm, which will provide unprecedented service capabilities for brands seeking collaboration with...
Posted by: Benjamin Hiorns
I'm going to let you into a secret. Not a massive one, like I know that Pop Idol was fixed back in 2002 and Gareth Gates should have beaten Will Young into second place. No, I'm talking about something really, really insignificant. My minimum word...
Posted by: Ashley Morrison
It might seem obvious, which way up to hold your camera, but there’s a lot more to orientation and viewpoint than simply not taking too many pictures of your feet. Change where you are in relation to your subject or how you frame them and you...
Posted by: Fotolia
It was announced yesterday that L&K Saatchi & Saatchi has been given the communication mandate for the re-launch of HSBC's 'Premier' offering in India. As one would expect given its name, HSBC Premier is a premium financial services product for the...
Posted by: Benjamin Hiorns
O.R Radhakrishnan has beed scooped by Enormous Brands, the Mumbai, India-based agency, which provides complete marketing and brand solutions to brands. Radhakrishnan joins EB as executive creative director from McCann Mumbai, where he served as...
Posted by: Benjamin Hiorns
Hot on the heels of the recent news that RajDeepak Das will be joining the Leo Burnett Group as chief creative officer, it's been announced that Prajato Guha Thakurta and Sachin Kamble will also be joining the agency as associate executive creative...
Posted by: Benjamin Hiorns
By way of distraction from the work I was supposed to be doing today, I clicked on a link to a piece of writing on a reputable music website. About a paragraph into the article an unexpected thing happened. The webpage was suddenly obscured by a...
Posted by: Magnus Shaw
A new role has just been cast at the Publicis Groupe owned advertising agency Bartle Bogle Hegarty, in the form of Michael Densmore, who joins the agency as chief global growth officer from an executive spot at McKinney. Densmore will start at BBH...
Posted by: Benjamin Hiorns
A new ad, created by the Australian agency Publicis Mojo for global coffee brand Nescafe, uses a bespoke cover of Dolly Parton's classic '9 to 5', with lyrics altered to reflect the “Real working day of today's modern woman; 5am and 9pm.”...
Posted by: Benjamin Hiorns
Last week, Jeremy Clarkson was forced to apologise for having said a bad thing. A very bad thing. It is the only word in the whole English language that I can think of that is 100%, totally and utterly off limits. The word is “n****r”....
Posted by: Ashley Morrison
It was announced last week that KV Sridhar, the erstwhile chief creative officer for Leo Burnett in India who is affectionately known as 'Pops' by his friends and co-workers, will be taking the CCO post at SapientNitro, the interactive marketing,...
Posted by: Benjamin Hiorns
Leo Burnett India has just recently announced that they will be handling all forthcoming advertising work for the Adlabs Imagica theme park brand after a huge multi-agency pitch earlier this week. As well looking after as the account of India's first...
Posted by: Benjamin Hiorns
Whilst there are hundreds of awards shows held annually in the world of advertisement, very few actually mean something to the wider world. The International Advertising Association's 'Olive Crown' awards however, is the only awards ceremony in Asia...
Posted by: Benjamin Hiorns
With our growing decency on smart phones to check everything from our emails and breaking news to the progress we're making with our exercise routines, it seems almost natural that we should also be using our smart phones to check in on our loved...
Posted by: Benjamin Hiorns
Global advertising agency network McCann-Erickson have had a lot to celebrate recently, what with the release of The 2013 Gunn Report, which is an annual publication that details the most successful print, digital and televisual advertising campaigns...
Posted by: Benjamin Hiorns
Most days, I take time to read the work of other writers online - and today was no exception. Prompted by a link on Twitter, I visited an article which several users were recommending. They were right - in terms of subject matter and content, it was...
Posted by: Magnus Shaw
This weekend, I learned a valuable lesson. Content isn’t king. Or at least, to be more accurate, content isn’t always king. Copy does have to be top-notch to have an impact and to inspire people to buy, sell, share, offer, sign up,...
Posted by: Ashley Morrison
I've always loved advertising headlines. Long before I embarked on a copywriting career, I'd amuse myself by creating new versions of lines I saw in magazines or tube trains. Even as a kid, my mum (an English teacher) would point out headlines she...
Posted by: Magnus Shaw
If there's one thing HM Coalition Government don't like, it's spending money on public services. Yes, they're really very adamant that nothing more than the absolute minimum needed to keep us slaving away and stumping up our taxes, is available....
Posted by: Magnus Shaw
Had it not been for an internship, I wouldn't be a copywriter. Once I'd completed my training, my tutor arranged for a series of placements at various agencies. It was called 'work experience' then, and each placement lasted a few days. It was a...
Posted by: Magnus Shaw
Yes, it seems that, whatever transport-based analogy one cares to make, blunder-prone Ryanair CEO Michael O’Leary can turn anything into a bad joke. While other businesses are harnessing the power of social media to promote their brand and...
Posted by: Ashley Morrison
I tried Corsodyl once. My mum had a bottle in her bathroom cabinet and, as it said it was a mouthwash, I took a liberal swig. It was very much like rinsing with floor polish and Polo mints. But it is a 'medicine' and the worse a medicine tastes, the...
Posted by: Magnus Shaw
In my late teens, a video was doing the rounds. It was called 'Faces Of Death' and I don't think it was an official release - more a much-copied bootleg. Essentially it was a compilation of clips showing people meeting their deaths in accidents. A...
Posted by: Magnus Shaw
The most successful film in UK cinemas this week is 'Insidious 2'. Having seen the first 'Insidious' instalment just a couple of weeks ago, I don't think I'll bother with chapter two. The best horror movies are akin to long road trips through foreign...
Posted by: Magnus Shaw
There can be few things more cringey than a big corporation “trying to be yer mate”. (I'm taking the whole dads-dancing-at-weddings thing as read, obviously.) And yet, time and time again, they try to make out that they value me, you and...
Posted by: Ashley Morrison
The information superhighway is so jam packed full of tweets it makes your brain hurt just trying to comprehend it. So how do you ensure that your business/company is tweeting in an optimum way to ensure it goes out at the right time and in the right...
Posted by: Jessica Hazel
Would your mum understand that? It's fair to say that most of us hate bureaucracy. And meaningless, wordy bureaucracy even more. I've lost count of the number of times I've received a massive epistle from Barnet council when all they really want to...
Posted by: Ashley Morrison
Just do it. Yes, that’s one of my top tips for today - or for any day when the creative juices aren’t running maybe quite as freely as you would like them to. Because no matter how creative we are, no matter what gems of genius...
Posted by: Ashley Morrison
Creative Corner is a free conference for brand owners, creative agencies and designers. It’s alive with ideas for adding impact to your work, whether you’re creating: Retail branding Visual merchandising In-store promotion and...
Posted by: FESPA
29th May 2013: One of the largest building supplies providers in the UK, Travis Perkins Plc, has appointed Amaze as its lead digital partner. The brief was won following a four-way competitive pitch. As Travis Perkins’ lead digital partner,...
Posted by: AmazeRealise
For the jobbing freelance there can only be one priority. Ahead of the bookkeeping, email answering, blog updating and business card ordering - there's nothing more important than bringing in the work. And, when the industry is buoyant, it's not too...
Posted by: Magnus Shaw
Ever get the feeling this whole digital hoopla is just being made up as we go along? Starting to suspect 'boffins' are just slinging out new widgets for a hungry world to scoop up and guzzle down, like mongrel hounds being thrown scotch eggs? Welcome...
Posted by: Magnus Shaw
Everybody knows that the creative industry is a hard field to crack into when you are first starting out. Everyone also knows that job offers mostly come about because of who you know, rather than what you know and whatever vast sum your student loan...
Posted by: Creativepool
This year sees the 150th anniversary of London Underground, and the exhibition at the London Transport Museum in Covent Garden celebrates the event in all its glory with a fantastic poster exhibition. With an archive of over 3,000, 150 have been...
Posted by: Creativepool
Converse have just launched a new line which they have labelled as their 'Well Worn Collection'. Before you start conjuring images of cheesy smells and athletes foot contagions please bear in mind that these trainers have been artificially worn in...
Posted by: Creativepool
Congratulations you have a job interview! However, have you given much thought to negotiating your salary compensation package if you get a job offer? Are you honing your negotiation skills, in readiness for a job offer? Don’t fall down at the...
Posted by: Source