Displaying 73 - 108 of 668 results
Channel 4’s in-house creative agency 4creative has launched a striking campaign for Channel 4’s Change Climate season featuring the business and political elite as you’ve never seen them before - in their carbon skid marked...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I became CEO last week, so you are probably best asking me again in a few months. I plan to spend most of my time truly understanding the needs of marketers at entrepreneurial...
Posted by: Creativepool Editorial
Nate Camponi, a Director at Chief TV, made a series of beautiful short films for M&S with celebrity chef Tom Kerridge earlier this year. In this piece, Nate explores how to tell big corporate stories in a more digestible way and what you can do from...
Posted by: Creativepool Editorial
Dare I say, “From the beginning of time,” we’ve told, been told, and spun stories of “us and them.” For the most part, even at their most innocuous, those stories imply “versus.” These are the stories of good...
Posted by: Creativepool Editorial
Prompting is how you control or provide input to what Generative AI (Artificial Intelligence) programs use to create art. Single-word and longer descriptive prompts will produce beautiful images in Midjourney, DALL-E, and Stable Diffusion. Groove...
Posted by: Groove Jones
Christmas. Love it or hate it, it’s impossible to ignore and it seems to arrive a little earlier every year. I noticed myself Christmas lights being erected in my hometown a full week before even Halloween. Just a decade ago, this would have...
Posted by: Benjamin Hiorns
They say creativity is its own reward and sometimes that can be (at least partially). But when you choose to leave the comforting embrace of “normal work” and dive headfirst into the creative industries, you’re casting aside more...
Posted by: Benjamin Hiorns
How did you get into the industry? My interest in the fine arts and my desire to study got me talking to a professional photographer outside the art school. He asked when in my spare time if I would be interested in assisting him on assignments....
Posted by: Creativepool Editorial
Be honest, how many of your creative colleagues and friends do you think are struggling right now with their mental health? If I asked myself that question, I’d probably have to answer more than half, myself included. On paper, that reads like...
Posted by: Benjamin Hiorns
Actor, author and woodworker Nick Offerman takes on his dirtiest role to date, starring in an NRDC (Natural Resources Defense Council) campaign created and produced by Incredible Beast Omnimedia in which Offerman, who hails from a farming family in...
Posted by: Creativepool Editorial
For the better part of the last decade, the entertainment industry has been embroiled in what is commonly referred to as the "streaming wars." Streaming services have vied for dominance, competing fiercely for subscribers and content rights. From...
Posted by: Benjamin Hiorns
Digital trust. If there’s a hot topic in the world of tech, this is it. You can get a measure of its importance simply by looking at who is talking about it, and how. The first hits on Google are articles by the WEF and McKinsey. Callsign staged...
Posted by: Ant O'Neill
In a bold new move, Income Insurance recently unveiled its new feature of Enhanced Covid-19 coverage for its travel insurance with an 18-minute horror film created by BBH Singapore. Pioneering Singaporean horror film director Kelvin Tong, known for...
Posted by: Creativepool Editorial
Mark runs Sweathead, a strategy training company with a community of 18,000 strategists and a podcast with over 1.3 million listens. In recent years, he's consulted and trained companies like Wall Street Journal, Twitter, Complex Media, EA Games,...
Posted by: Creativepool Editorial
How did you get into the industry? I had watched Ready Player One and adored the movie. That got me looking into VFX, which then subsequently got me into studying Game Art Animation. After finishing my degree, I did a short term contract working on...
Posted by: Creativepool Editorial
When we enjoy our work, and it's a part of who we are, it's harder to be mindful of sneaky burnout gremlins. So how can we make sure we look after our mental health when our creative minds never take a break? Creativity isn’t just a job we...
Posted by: We Are Tilt
Girlguiding, the iconic British brand which is the UK’s largest youth organisation dedicated completely to girls, has launched its most transformative rebrand since being founded 113 years ago. Launching on International Women’s Day, the...
Posted by: Creativepool Editorial
Rich people are the worst, right? That’s something 99% of us can probably agree on. Wealth disparity is at an all-time high and it’s only getting worse. Indeed, the pandemic seems to have catalysed the yawning chasm between the haves and...
Posted by: Benjamin Hiorns
I am not a robot. Just to be clear before we start- I can spot lampposts in any picture. It’s getting harder to tell though isn’t it and the march of the robots that AI has caused has sent creatives running into the streets in a Black Monday,...
Posted by: Tony Pipes
This week we sat down with Kevin Grima, Creative Director at Harrison, to discuss how the 360 branding agency worked with casual dining Udon noodle restaurant Marugame Udon to bring the authentic Japanese experience to the UK market. What was the...
Posted by: Creativepool Editorial
Independent creative agency HarrimanSteel recently launched ‘Grow Beautiful’, an artistic creative campaign for renowned sustainable beauty brand, Davines. The film-led campaign showcases both the brand’s and the agency’s...
Posted by: Creativepool Editorial
When we launched a firm specializing in helping companies measure, build, and leverage brand and its equity to improve performance and increase returns, we knew naming the firm would be pretty important. After all, our name is our first impression....
Posted by: Lysle Wickersham
Tell us a bit about your role! Is there a “typical” day? My day is anything but typical. When we founded the business, my time was spent on client-facing activity and project management. Fast forward 7 years, and now that we have scaled...
Posted by: Creativepool Editorial
As I reflect on the recent changes in the fashion industry, I am compelled to write about an issue that has been on my mind for quite some time: Why do holding companies “hate” female creative directors? The idea first occurred to me...
Posted by: Maksimilian Kallhed
The old adage goes that there’s no such thing as bad publicity - but this is a very old saying, and its originators failed to live to see the year 2023. That’s probably a good thing, as the last 12 short months could have spelt the...
Posted by: Benjamin Hiorns
How did you get into the industry? As soon as I could hold a pencil I started drawing on every surface. All my studbook, walls of my parental home, tables… nothing was safe. I never wanted to do anything else. They were therefore happy when I...
Posted by: Creativepool Editorial
London-based FutureDeluxe (known for its experimental and innovative approaches to design, technology and moving image on such projects as Google Morphing Clay) recently came together with Canada-based Tendril (the design, animation and technology...
Posted by: Creativepool Editorial
A senior motion and digital designer with over 10 years of experience in the industry, Nor Mira Canales is a man loaded with total dedication and passion for what he does. From brief to render, he takes care of every part of the process and is also...
Posted by: Creativepool Editorial
How you feel about February 14th is going to depend on a few important factors, including your relationship status and general levels of cynicism. For advertisers, however, it represents the second holy grail of the month (the first being The Super...
Posted by: Benjamin Hiorns
Autistic people face significant challenges daily; in many cases, their challenges are not visible to those around them. Even the people that make up the support network of somebody with Autism cannot truly experience how it feels to be...
Posted by: Benjamin Hiorns
Two-thirds of businesses in the UK have no kind of plan for sustainable operations. This is hardly a surprising statistic - in the current economic climate, enterprises across all industries are looking to reduce their outgoings and avoid any kind of...
Posted by: Creativepool Editorial
For this weeks behind the idea feature, we’re turning back the clock to Halloween last year when Fanta took over Piccadilly Circus with a unique and scarily silly Halloween experience that made the public the star of their own horror film on...
Posted by: Creativepool Editorial
The old maxim that ‘data is the new oil’ has become true in more ways than one. Although, like oil, data is of abundant value in our digital age, its costly environmental impact welcomes less favourable comparisons too. On some...
Posted by: Creativepool Editorial
While our lives might be online now, and that’s probably not going to change anytime soon, there is still something quite special about a physical book. When the initial wave of Kindle fever kicked off in the early years of the 21st century, I...
Posted by: Benjamin Hiorns
Ever wondered what life would be without a toilet? 1 in 4 people around the world lack access to one. In fact, more than 10% of our global population must defecate in the open, and globally, 55% of people do not have access to safely managed...
Posted by: Creativepool Editorial
Natasha Kinaru is a Film Director, Screenwriter, Producer and Editor who got her start in oil paintings and drawings before finding her true calling as a director. Today, we discuss how and why she transitioned from the slow and meditative world of...
Posted by: Creativepool Editorial