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Displaying 289 - 324 of 3810 results

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Leaders

VCCP Partnership scoops IAB’s Agency of the Year award

VCCP Partnership has been awarded the Internet Advertising Bureau’s (IAB) Creative Showcase Grand Prix to become Agency of the Year. The agency scooped the award after receiving the most honours for outstanding digital campaigns throughout...

Posted by: VCCP
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Leaders

WorldPay appoints DigitasLBi as lead global digital agency

WorldPay, the established global leader in payment processing, has appointed global marketing and technology agency DigitasLBi as its lead global strategic digital agency. The appointment follows a five-way competitive pitch. DigitasLBi will now...

Posted by: Digitas
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Leaders

Why your brand or marketing agency should be using Vine

In the world of the marketing agency, 2013 won't just be the year of the Snake. It'll be the year the number of mobile devices exceeds the human population. I'm knocking at your proverbial door to spread the word of Vine. Have you heard about the...

Posted by: FindGood
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Leaders

Spinnaker appointed as digital agency for iNTERTAIN

Following a four stage pitch process Spinnaker has been appointed by iNTERTAIN, one of the UK’s leading high street hospitality companies, operating 35 bars and comedy venues nationwide. Spinnaker will be originating and implementing a new...

Posted by: Steph Smith PR
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Inspiration

Just how important is an agency's name?

Sited just off Fleet Street, the very first agency for which I worked was called 'Riley' and it was great. Inevitably though, I eventually moved on (sooner than I should have, actually) and 'Riley' changed too. In a large-scale, late nineties...

Posted by: Magnus Shaw
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Inspiration

The design agency boss that went back to design school

By John Fountain Here’s a widely sweeping statement but in the main I think it’s true: Creative people are not so fond of training. Think about it. I bet most designers, illustrators and art workers are self-taught on the Mac. In fact...

Posted by: Creativepool
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Features

Agency v freelance. Better pay, better work or better life?

Years back it was said that creative people that chose to go freelance were either too old to be considered for full-time employment or simply not good enough to cut it in a top agency. In those days, I’m going back to the 80’s here, the...

Posted by: Creativepool
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Leaders

Regenerating London’s Commercial Quarter #BehindTheBrand

This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...

Posted by: Creativepool Editorial
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Inspiration

How do you sell a sofa in a box? #BehindTheIdea

Sofa-in-a-box brand SNUG launched its first out of home (OOH) campaign in March with the tag line ‘Sofas to fit big, little or awkward spaces’, created by krow Group. The campaign aims to show Londoners they don’t have to sacrifice...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on graphic designer Gemma Buss

How did you get into the industry? I honestly had no idea what I was going to do after university (studying a Fine Art BA), and panic email blasted pretty much every creative agency in Sussex. One agency came back to me in Brighton offering the...

Posted by: Creativepool Editorial
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Inspiration

How to avoid own goals with Snickers #BehindTheIdea

Snickers has kicked off its latest campaign, teaming up with football superstars Luka Modrić and Bukayo Saka. Helping football fans steer clear of embarrassing ‘own goals’, it’s a through the line campaign featuring TVC, OOH, Paid...

Posted by: Creativepool Editorial
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Industry

Annual 2024 - Who will see your work?

Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...

Posted by: Creativepool
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Industry

The Top 10 Most Asked Questions About The Annual - Answered!

The next Annual deadline is just a few days away! To help you with your submissions we have collected answers to the 10 Most Asked Questions about The Annual. 1. How do I submit my work? It all starts on your Creativepool profile. Choose the work...

Posted by: Creativepool
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Inspiration

#GettingToKnow Reckitt’s Ainhoa Robles

Tell us a bit about your role! Is there a “typical” day? You know, before I jumped ship to the corporate side, a former colleague of mine who'd moved between the studio and corporate worlds gave me a heads-up: it'd be quite a shock. And...

Posted by: Creativepool Editorial
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Industry

How to Hire an Artworker

In the dynamic and inspiring realm of design, the magic lies in the eyes of creatives who can transform ordinary concepts into extraordinary visual experiences. Whether you’re a prominent design agency or a budding design venture, selecting the...

Posted by: Creativepool Editorial
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Leaders

Should Creative Directors be on the Board?

Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...

Posted by: Dawn Creative
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Features

Will AI Own April Fools' Day? The Best Piss-Take Campaigns of 2024

April Fool’s Day has rarely been seen as the bastion of creative excellence. It’s not about pushing the envelope or creating something with emotional resonance though, it’s about giving people a quick belly laughs and reminding them...

Posted by: Benjamin Hiorns
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Features

A (mercifully) pun-free roundup of the best Easter 2024 campaigns

Easter is rarely held in the same regard as Christmas or even Halloween (unless you’re a confectioner, of course) but the iconography of the season is ripe for creativity. Easter ads campaigns of the past few years have seen everything from...

Posted by: Benjamin Hiorns
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Features

Global creative calendar: April 2024

Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will...

Posted by: The Darnell Works Agency
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Inspiration

#MemberSpotlight on freelance writer and director Katerina Sfaellou

How did you get into the industry? I started on the corporate side of things many years ago, working on events and marketing activation campaigns. But I always wanted to be hands-on and combine my communications degree with the more creative side of...

Posted by: Creativepool Editorial
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Inspiration

Phillips #ShareTheCare for mums across the world #BehindTheIdea

Philips Avent, in collaboration with LePub, is launching an empowering new campaign called #ShareTheCare. This initiative aims to address the challenges faced by moms and put a spotlight on the importance of their well-being and self-care. To raise...

Posted by: Creativepool Editorial
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Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
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Inspiration

Proving that Pot Noodle is “real food” that fills a hole #BehindTheIdea

Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...

Posted by: Creativepool Editorial
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Workshop

Obsessing over the Story with Wardour #CompanySpotlight

This week, we sat down with Martin MacConnol, Founder and CEO at the Covent Garden-based creative agency Wardour. How was your company born and where are you based? We began life as a content marketing agency on Wardour Street, Soho, in 1996 - the...

Posted by: Creativepool Editorial
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Workshop

The anxiety attacking earplugs #CreativeCaseStudy

Design agency Matter has collaborated with University of the Arts London to develop a concept for a bio-inspired sustainable earplug using the natural form of a helix to reduce material needed to efficiently block out sound. The concept takes...

Posted by: Benjamin Hiorns
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Inspiration

Setting the juice loose #BehindTheIdea

Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London have launched another bold and playful OOH campaign to remind the nation...

Posted by: Creativepool Editorial
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Industry

7 Reasons Why You Should Enter Annual 2024

Thinking about taking part in Annual 2024? Here are 7 reasons why it is the creative industry's "Most Award". 1. Most Distributed Giving your work global exposure. One of our big aims each year with The Annual is to get your work noticed. The...

Posted by: Creativepool
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Features

10 Brands That Kicked Off on TikTok and How They Did It #BrandMonth

Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...

Posted by: Benjamin Hiorns
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Inspiration

Rejecting the unconventional with Dave Anderson #MemberSpotlight

Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...

Posted by: Creativepool Editorial

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