Leaders
Grey London - McVities
In a new purpose-led campaign created by Grey London, McVitie’s shows how the simple act of sharing a biscuit has the power to bring people together. Using a modern day fable of characters who feel disconnected, the spot...
Posted by: Creativepool Editorial
The founder and director of independent creative agency Impero has urged the industry to fix its gender pay gap problem by saying there are no excuses for inequality.
Michael Scantlebury said it’s all well and good for agencies to publish...
Posted by: Ryan Watson
Leaders
The Science Museum and Samsung launch the Digital Lab research project
The Science Museum and Samsung have announced the launch of Digital Lab; a pioneering research project undertaken with the help of Cheil London, which will explore new ways to...
Posted by: Creativepool Editorial
Leaders
Ragged Edge - Camden Lock
Parent company Market Tech recently approached Ragged Edge to define and create a coherent brand for the iconic Camden Market. The approach had to be relevant to a broad millennial audience and work both on and offline, but...
Posted by: Creativepool Editorial
Leaders
Frank Kolkman's VR death machine
To tackle “death anxiety” among terminally ill hospital patients, designer Frank Kolkman has created a device that simulates a near-death experience using virtual reality. Visitors to Dutch Design Week...
Posted by: Creativepool Editorial
Leaders
The electric wallpaper that connects appliances by conductive ink
Lines of conductive ink thread between the protruding speakers and light boxes that form this interactive wall display, designed by furniture brand UM Project and wallpaper company...
Posted by: Creativepool Editorial
Leaders
Space Cup lets astronauts drink coffee in low gravity
A team of researchers at Portland State University has developed a coffee cup that gives astronauts in space an earth-like drinking experience. The Space Cup, designed by Mark Weislogel, Andrew...
Posted by: Benjamin Hiorns