ad: Annual 2024 Now Open For Entries!

Displaying 1 - 36 of 2658 results

*

Leaders

Action over virtue: looking beyond purpose

It appears that only an incredibly small portion of Fortune 500 companies believe that they should focus on making profit and their actions, rather than social goals. Of course this is far from being negative. Such shift in perception heralds an era...

Posted by: Creativepool Editorial
*

Leaders

Animation meets live action in McDonald’s Christmas spot

Fast food chain McDonald’s has unveiled its Christmas campaign for 2019, which is based on a young girl with a big imagination and tells the story of Archie the Reindeer. Created by Leo Burnett London, Passion Animation and Outsider, the film...

Posted by: Creativepool Editorial
*

Impero chief urges gender pay action

The founder and director of independent creative agency Impero has urged the industry to fix its gender pay gap problem by saying there are no excuses for inequality. Michael Scantlebury said it’s all well and good for agencies to publish...

Posted by: Ryan Watson
*

Leaders

Buttonjoy: Channel your frustration into action with new IoT buttons

Do you remember our Amazon Dash Button Hacks article from early last year? If so, you’ll recall how a bunch of clever innovators were, at the time, programming Amazon’s Dash Buttons to help them order pizza, build a panic button, and – in Ted...

Posted by: Kate Lewin
*

Leaders

Rebrand Roundup: Camden Lock, Twinings, Action Against Hunger and more

Ragged Edge - Camden Lock Parent company Market Tech recently approached Ragged Edge to define and create a coherent brand for the iconic Camden Market. The approach had to be relevant to a broad millennial audience and work both on and offline, but...

Posted by: Creativepool Editorial
*

Leaders

The blurred legal lines between inspiration and stealing.

When does homage become theft? And when does inspiration tip into plagiarism? Can a creative endeavour ever be called completely original? These were the questions facing a U.S. court, which last week found in favour of the family of the late soul...

Posted by: Magnus Shaw
*

Leaders

Does the Pancreatic Cancer Action campaign go too far?

UK cancer statistics are frightful and frightening. For every three people who read this article, one will acquire some sort of cancer in their lifetime. The disease doesn't discriminate, striking the very young and the very old, the rich, the poor...

Posted by: Magnus Shaw
*

Inspiration

Nice artwork? What about the call to action?

Too often at printed.com we see fabulous flyers, leaflets and stickers with killer design and spot-on messaging, but there's something missing no call to action! To give your printed marketing materials a chance to work, it's so important to include...

Posted by: Creativepool
*

Features

'Action Painting' gets us in a mess.

by Jessica Hazel. It's not just toddlers who get a kick out of using their bodies as paintbrushes, it's a visceral and provocative discipline which has intrigued the art world since the 1950's when it first burst onto the scene via Jackson Pollock's...

Posted by: Creativepool
*

Leaders

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
*

Leaders

That Google Memo: The sacking, the fallout and everything else

Last weekend, an internal memo from a Google software engineer with an incendiary title and even more incendiary content, went viral. Yesterday, it was confirmed that the employee who birthed the memo had been fired. The real question on everyone's...

Posted by: Benjamin Hiorns
*

Leaders

Facebook's Creative Lab creates apps and court battles

In the same week that Google set forth their mandate to reinvent email with their new “Inbox” app, Facebook also announced they were planning to reinvent the chat room with “Rooms,” an app that plans to bring back the glory...

Posted by: Benjamin Hiorns
*

Leaders

Media will eat itself.

Here's a story so bizarre, so post-modern, that it's hard to believe Chris Morris and Armando Iannucci are not involved. They're not though, because this is something that has actually happened; it involves two major television stations attempting to...

Posted by: Magnus Shaw
*

Workshop

Opinions - Help yourself. Is it ever okay to nick an idea?

by Magnus Shaw An enormous advertising company (Leo Burnett) and a small creative film company (Asylum) have had a difficult couple of weeks. It's a tangled tale but essentially Asylum produced a film for the McDonald's charitable foundation for Leo...

Posted by: Creativepool
*

Inspiration

Facebook Vs. CVs - is it ok for employers to stalk applicants?

As Facebook timeline is being pushed upon us more and more forcefully from the powers that be, you might want to stop and ponder the implications of opting to have your entire Facebook past accessible to all. Click on 2008 and photos of a stag night...

Posted by: Creativepool
*

Features

Damien Hirst and plagiarism

Today we live in a copy and paste world where it's acceptable to take someone else's idea and use it for our own benefit. Some say it's not plagiarism, it's a homage, a way of paying respect to the greats who came before. Others say it's just lazy....

Posted by: Creativepool
*

Leaders

#GettingToKnow the “creative partners of the future”

This week, we sat down with Ghost Robot and it’s far less confusing than it sounds. CEO and Founder and Zach Mortensen and CCO Mark DePace form the creative partnership at the heart of the Brooklen-based content studio that’s won more...

Posted by: Creativepool Editorial
*

Features

Dream Hacking: The Dystopian Future of Advertising? #FutureMonth

In a world where our homes are filled with smart devices that listen to our every word and our phones have essentially become extensions of ourselves, sleep has been one of the last sanctuaries free from the clutches of advertisers. However, this...

Posted by: Benjamin Hiorns
*

Inspiration

Creating a meat milkshake for serious Diablo 4 gamers | #BehindTheIdea

To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...

Posted by: Creativepool Editorial
*

Inspiration

Will AI take my job as a Copywriter? #ManvsMachine

In the first of an ongoing series, I’ll be examining the impact generative artificial intelligence is having on our creative jobs. As a copywriter myself I thought it obvious to start there but will be pitching man vs machine on a range of...

Posted by: Benjamin Hiorns

Back to Magazine

ad: Annual 2024 Now Open For Entries!