Displaying 1 - 36 of 1868 results
This week, Michael Bloomberg called time on his attempt to win the Democratic nomination to run against President Trump. The New York billionaire laid out roughly $550 million in just over three months of campaigning. Bloomberg spent a mind-boggling...
Posted by: JSR Content
Last Sunday Facebook surprised the world. Without waiting for their market flotation later this week - and like a big shot investment banker casually ordering the 1900 Cristal Brut - the social network laid down $1b in cash and stock to acquire...
Posted by: Creativepool
It was announced today by UK culture minister Lucy Frazer that the UK creative industries will get a 1 million job boost adding £50bn in value to the sector by 2030. For many of us creatives that’s a pretty big deal. But the real question...
Posted by: Benjamin Hiorns
This summer saw Paco Rabanne and NTS host a series of radio shows and an intimate London gig series showcasing a diverse range of UK musicians and DJ talent. The Paco Rabanne ‘A Million Ways to Make It’ fund is delivering an artist...
Posted by: Creativepool Editorial
SodaStream, the world's leading sparkling water maker brand, took its commitment to looking after the planet even further this year by celebrating Earth day throughout the entire month of April. The crux of the campaign was a pledge to save a million...
Posted by: Creativepool Editorial
I’ve been talking about the #Million Dollar Woman Summit a lot! To my tribe, my clients, my mentors and friends. And all this talking happens to coincide with the second year anniversary of me founding Perfect Tribe (thank you all for the...
Posted by: Nikki Bentley
Designer and architect Asif Khan’s energy-inspired design for the UK pavilion at Astana Expo 2017 has officially opened to the public. More than 100 nations including the UK are participating in this year’s three-month long Expo, which...
Posted by: Creativepool Editorial
Kellogg’s is investing more than £6 million in advertising for Crunchy Nut this year, 31% of which will be spent digitally, as the brand reaches out to social influencers in its “Search for the Ultimate Crunchy Nutter” competition. The...
Posted by: Creativepool Editorial
VCCP has unveiled a £3.6 million out of home advertising campaign for totaljobs, alongside a multi-million pound online traffic strategy, called #TheElevatorPitch, which addresses common pressures and stumbling blocks around the interview...
Posted by: Creativepool Editorial
Backed by a £4.5 million marketing campaign, this new work from BMB marks a bold new strategy for Hula Hoops, in a push that aims to appeal to more households across the UK than ever before. The campaign, which launched online first, kicks off...
Posted by: Creativepool Editorial
GTB, the WPP global agency for Ford, have created a bold, 360 campaign to launch the new Ford Edge across European markets. The campaign is spearheaded by an 8-minute short film, directed by Jake (son of Ridley) Scott of RSA Films and starring Mads...
Posted by: Creativepool Editorial
Independent youth marketing agency Livity, whose clients include Google, Unilever, Barclays and Channel 4, is set to accelerate its growth ambitions and enhance its specialist agency offer, following an investment of up to £1.5 million from...
Posted by: Creativepool Editorial
BMB has launched a huge £2 million campaign for Rubicon's brand new product, Rubicon Spring. Rubicon Spring is the love child of sparkling spring water and fruit juice, shaking up the water category and containing a svelte 15 calories. The...
Posted by: Creativepool Editorial
Teads, the inventor of outstream video advertising and the world's number one video advertising marketplace, has raised $47 Million of new debt financing, thanks to a bank syndicate including BNPP, Bank of China, HSBC, Banque Palatine and BPI. The...
Posted by: Creativepool Editorial
Coca-Cola has unveiled its first TV ad campaign for Coca-Cola Zero Sugar, the reformulated and rebranded no-sugar Coke, which was, until recently, known as Coke Zero. The ad continues Coca-Cola's brand message for Coca-Cola Zero Sugar, which the...
Posted by: Creativepool Editorial
Few would accuse the Tate Modern as an institution that looks backwards, but the iconic London landmark and beloved mandatory field trip destination of art students across the country, is looking to engage with its forward-thinking ethos on an even...
Posted by: Creativepool Editorial
VCCP has announced the acquisition of independent media agency Adconnection. The business will be fully merged with VCCP’s existing media operation, VCCP Media, creating a combined media capability with billings in excess of £50 million....
Posted by: Benjamin Hiorns
UPDATE Since I reported on the Garden Bridge last week, it appears there has been something of a reversal in its potential fortunes. Public opinion has been mixed from the start, but whilst it appeared the £175 million plan was previosuly certain...
Posted by: Benjamin Hiorns
Technicolor has added another aptly colourful string to its rainbow this week with the acquisition of London-based studio The Mill (the world’s largest VFX and content creation studio for the advertising industry) for just a shade over...
Posted by: Creativepool Editorial
A new gallery is due to arrive in London in 2017, and aims to bridge the gap between art and science with the ambition of being an all-inclusive visitors’ space. The Science Gallery London project by King's College London is aimed at...
Posted by: Creativepool Editorial
Jelly London and At Night Studio have joined forces with the incredible Blackmeal to create Avicii’s heart-warming new video, Waiting for Love. Creative production agency, jelly, were approached by At Night Studio to turn the emotional tale...
Posted by:
Most of us have (at one point or another) dreamed of breaching the horizon and travelling into space, but the sad fact is that the vast majority of us (and that's putting it mildly) will never be able to experience space travel, especially now that...
Posted by: Benjamin Hiorns
The Southbank Centre in London is one of the largest and most popular artistic complexes in Europe, and this September it will be getting an exhaustive £24 million refurbishment courtesy of the Feilden Clegg Bradley (FCB) architectural studios....
Posted by: Creativepool Editorial
I honestly had no idea Carlsberg's ubiquitous “Probably the best” slogan had fallen into retirement. The phrase is so readily associated with the lager brand, that it's the first thing that immediately comes to mind whenever someone...
Posted by: Benjamin Hiorns
The London Design Museum is set to move to Kensington as part of a drastic £80 million revamp, which will see leaving its current home at Shad Thames near Tower Bridge, and setting up shop in its new skin by 2016. The museum will triple in size...
Posted by: Creativepool Editorial
It would appear that Yahoo are looking to beat AOL at their own game (welcome back to the late 90's!) with the $640 million acquisition of programmatic video-advertising platform BrightRoll. The deal, which is expected to close early next year, seeks...
Posted by: Benjamin Hiorns
The Dentsu Aegis Network's Carat agency has officially snatched the £550 million UK Government buying account from GroupM, the media-buying division of WPP, after GroupM filed a claim at the high court in London to challenge the decision. The...
Posted by: Benjamin Hiorns
Selfridges, the world famous upmarket department store has drastically stepped up online investment with a revamped website, which aims to “Future-proof” its multi-channel business. At £40 million, this marks the single largest...
Posted by: Benjamin Hiorns
Smirnoff has launched its newest campaign ‘Smirnoff Double Side’, with a 3D movie experience at Silverbird Cinemas in Accra Mall. The campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles. It...
Posted by: Creativepool
The Publicis Groupe has announced yet another new acquisition, this time in the shape of Nurun, the global technology consultancy based in Montreal, Canada. Publicis acquired the company for 125 million Canadian dollars from Quebecor, who said they...
Posted by: Benjamin Hiorns
ViralGains, the viral video marketing firm, announced yesterday that they have raised $2.8 million of what is expected to be a $3.3 million seed round of funding. They will be using these funds to grow the supply and demand sides of its business and...
Posted by: Benjamin Hiorns
A record 37,427 entries have been submitted for consideration at this year's Cannes Lions awards from 97 countries, despite a drop in traditional categories such as film (which is down 9%), radio (down 7%) and press, which is down a shocking 12% from...
Posted by: Benjamin Hiorns
Rainey Kelly Campbell Roalfe/Y&R have been appointed by the Cabinet Office, as the lead strategic and creative partners for their 'Great Britain' campaign, which aims to promote the country as a potential holiday destination for overseas visitors....
Posted by: Benjamin Hiorns
Lucozade has always been a brand very much in sync with a younger demographic, but in 2014, a new marketing campaign will strive to give the brand an image even more befitting of its stature amongst the nations youth. Running from February through...
Posted by: Benjamin Hiorns
Daniel Bueckman, Senior Director for Paid Media at Intuit Mailchimp, explains why, for him, optimising digital is such an important part of the sustainable picture for marketers. Sustainability in digital advertising refers to the practice of...
Posted by: Creativepool Editorial
The fusion of sustainability and brand identity has been a subtle but crucial pivot point for a while now, but it doesn’t come naturally for everyone. How, for example, is a company that relies on fossil fuels meant to promote itself as a...
Posted by: Benjamin Hiorns