Displaying 1 - 36 of 228 results
I had a go at being a creative director once. It didn't quite work out. All sorts of reasons why but the main one being that I was just 30 years old. Looking back that's probably too young to be in the hot seat. Although I knew how to come up with...
Posted by: Creativepool
How did you get into the industry? I was living the dream of being an indie filmmaker in New York-in other words, struggling to pay the rent and eating a lot of iffy cheeseburgers-when a friend hooked me up with a gig at a SoHo ad agency....
Posted by: Creativepool Editorial
There are few creative directors in recent history as revered and beloved as Studio Ghibli mastermind Hayao Miyazaki. His name alone conjures dazzling visions of dream-logic wonder and colourful melancholy. He is, to all intents and purposes, the...
Posted by: Benjamin Hiorns
Robilant is a branding studio operating from the heart of Milan, capital city of Italian design. Last year, they worked on designing a new identity and packaging for Campari, paying homage to the brand's Milanese heritage, referencing the city's...
Posted by: Creativepool Editorial
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
So, you are at work, and you feel like you don't fit in or don't subscribe to the so-called 'company culture'. Good for you. You shouldn't. A homogenous company culture is an identity killer, a thief to individuality and it should be avoided like...
Posted by: Creativepool Editorial
In an increasingly digital world where companies are always competing to build their online presence, hiring an experienced digital designer is of paramount importance and the hiring process should reflect this. The guide below will take into account...
Posted by: Creativepool Editorial
In a world full of uncertainty with a rapid pace of constant change, businesses must do all they can to keep up. With constant technological, social, and economic shifts, change has become the only constant. Often businesses fall into the trap of...
Posted by: Born Ugly
Game art outsourcing is an efficient way to flexibly increase the size and skills of your game development team. However, it’s a decision not to be taken lightly. Finding a partner who is both reliable and passionate about your game is essential...
Posted by: MLC (Magna Ludum Creatives)
There are few icons as iconic as Mickey Mouse. This is a cartoon figure that catalysed the birth of an entertainment empire, one that recently celebrated it’s 100th anniversary and continues to set the standard when it comes to mainstream...
Posted by: Benjamin Hiorns
There’s been a cultural shift weaving its way into our culture in recent years and, while there are always going to be those pushing against it, for the most part it’s one that’s been rightly welcomed with open arms. The...
Posted by: Benjamin Hiorns
Dr Rebecca Rose Stanton, author of ‘The Disneyfication of Animals’ and a Fellow of the Oxford Centre for Animal Ethics, discusses the vilification and celebration of cats in the media and asks why so many of these cats are very...
Posted by: Creativepool Editorial
For decades, the media has had a way of romanticising mental illness. Whether it’s the tortured musician whose sickness is forever tied to their art or the sexy young teens coping with the suicide of a former classmate (with wonderful lighting,...
Posted by: Benjamin Hiorns
What is a brand identity? Your brand identity can also be referred to as your corporate identity and goes beyond simple logo design or branding services. Instead, it includes any tangible element that lets you differentiate yourself from the...
Posted by: Think Design Manchester Ltd
Storyboard artists play a crucial role in visual storytelling for various creative projects, including films, animations, video games, commercials, and more. Their ability to translate ideas into visual sequences helps directors, writers, and...
Posted by: Creativepool Editorial
Live & Breathe is an independent and progressive agency of 75 people based in the UK with global reach that believe collaboration is everything. It’s where they get their name from - by living & breathing their clients’ business needs for...
Posted by: Creativepool Editorial
Hiring a photographer can be a daunting task, especially if you don't know where to start. Whether you need a photographer for a wedding, a corporate event, or a personal photo shoot, there are a few things you should consider before making your...
Posted by: Creativepool Editorial
If a report by the World Economic Forum is to be believed, it will take over 100 years to close the gender pay gap. Quite simply, that will not do. Of course, this is a global study cast across all industries and takes into account countries where...
Posted by: Benjamin Hiorns
For many businesses, choosing a branding agency might be one of the most profound decisions to consider. Not only will this agency help define how the world views your business but how it views itself. They will help transform your business into a...
Posted by: Creativepool Editorial
Creativity is a wonderful and very personal thing, but it can also cultivate chaos if it’s not properly guided by the right pair of hands. Those hands often belong to the art director. This is the part of the team that guides the creatives and...
Posted by: Creativepool Editorial
For this week’s member spotlight, we’re getting to know an award-winning creative producer with a proven track record in everything from documentaries to music videos, commercials, and everything in between. David Morris, the head of...
Posted by: Creativepool Editorial
Some of the most famous and successful entrepreneurs of the twentieth and twenty-first centuries have been individuals who consider themselves within one or more neuro identity groups. With this in mind, the team at Business Name Generator have...
Posted by: Creativepool Editorial
Asking people to part with their money has never been an easy thing. It’s why sales skills are still seen as incredibly desirable traits by employers and it’s why advertising exists in the first place. I mean, what is good advertising...
Posted by: Benjamin Hiorns
For this week’s getting to know feature, we’re sitting down with Graham Sykes, ECD at Landor & Fitch and a man with a storied history in the creatives industries. Tell us a bit about your role! Is there a “typical” day? No...
Posted by: Creativepool Editorial
Ever since our ancestors first gathered around campfires, listening in silent wonder to spoken history, people have always loved stories. We’re hardwired to adore a tale well told - which is one of the many reasons great copy is critical to...
Posted by: The Being Group
We all like to feel like we belong. It’s a pretty fundamental human trait and it’s one that the world of advertising has known all too well for a very long time. But making someone feel like they belong to something isn’t the same...
Posted by: Benjamin Hiorns
Stereotypically, the ideal employee is seen as strong, ambitious, and someone who strives for absolute perfection. These traits are not going to be the same for every employee. The expectations put on employees to be perfect is unfair. When...
Posted by: Creativepool Editorial
Choosing the right colour for your brand is paramount. When it comes to choosing the colours to feature in your business’s logo, aesthetics are important. However, there are also subconscious ways that colours can make the consumer think, feel...
Posted by: Creativepool Editorial
It’s not just brands that boost their juice by being ‘playful’. Any kind of interaction, from museums to retail to software to government can learn from the players out there who stay open to fresh ideas, exploration and...
Posted by: Creativepool Editorial
Misplaced romanticism is a common curse in popular culture. There’s the concept of the “troubled genius” creative that, for some, excuses some pretty reprehensible behaviour and puts a rose-coloured lens over mental illness....
Posted by: Benjamin Hiorns
Christopher Bicourt is a man with a lot to say and a lot of very progressive ideas about everything from how he approaches his work to the rise of the metaverse. On the latter point, in face, he considered himself something of an expert. Working...
Posted by: Creativepool Editorial
WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...
Posted by: Matt Batten
Matt Batten, ECD at Momentum Worldwide Australia, describes his country as a "small and insular market." When your agency knows that and still manages to secure, create and produce groundbreaking work, you know there must be something really special...
Posted by: Creativepool Editorial
Your mind is constantly jumping from one idea to another. You can barely focus on what you are doing now, as your side-projects seem to jump in from all angles. You struggle to complete one thing; and in the meantime, you get so inspired by other...
Posted by: Antonino Lupo
Identifying blockchain gaming as a ‘trend’ is misleading, argues Five by Five Australia Client Director Stacia Grooby; but there’s no denying that this technology is set to change the way we think about gaming. Blockchain...
Posted by: Creativepool Editorial
There is a great deal of stuff one can learn by simply travelling around the world. Demian Campos is the Founder & CCO of creative and advertising agency WINGS, and he has travelled far and wide to occupy a number of creative positions in the...
Posted by: Creativepool Editorial