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Displaying 1 - 33 of 33 results

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Workshop

Negative vibe. Positive vibe

As a creative person, some people are good for you and some people are not. The good ones are those who enthuse and energise you. They nurture your ideas and help them grow. They are the radiators that give off positive vibes. Then on the other side...

Posted by: John Fountain
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Inspiration

Rebranding "God's waiting room" #BehindTheBrand

Hallmark Luxury Care Homes, the family-owned group of 22 care homes in England and Wales, relaunches with an all-new brand positioning and identity created by The Corner London. The work sees a complete overhaul of Hallmark’s brand strategy,...

Posted by: Creativepool Editorial
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Features

How to get sustainable messaging right | #SustainabilityMonth

We’re approaching the tail end of sustainability month and while we have touched on everything from the most sustainable careers to how to avoid greenwashing, one area we have yet to fully explore is how to actually do sustainable marketing...

Posted by: Benjamin Hiorns
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Industry

Smile Strong Bersama! - #BehindTheIdea

Never before we need to be reminded what a smile looks like. With the world still under global restrictions as the vaccines roll out, people are still wearing masks when moving around and we're still (well, not everybody) observing social distancing...

Posted by: Creativepool Editorial
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Inspiration

Appreciating the inclusive whimsy of Mason Griffiths

Sometimes, in this increasingly uncertain and conflicted world, all it takes is a little helping hand to get the ball rolling. Such is the case with the Salford-based artist Mason Griffiths, who left University a couple of years ago and found...

Posted by: Creativepool Editorial
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Inspiration

Selling Sobriety: Merging the wellness and drinks markets

Dry January has become something of a phenomenon. Established by a health charity in the UK in 2013, the world now over celebrates sobriety at the end of the festive period - much to the chagrin of many a licensed premise. Supermarkets saw sales of...

Posted by: Creativepool Editorial
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Leaders

Women’s Equality Party launches ads against abuse in Westminster

The Women’s Equality Party (WEP) has launched a series of ads asking why MPs facing unresolved allegations of harassment and abuse have been allowed to keep their jobs. WEP’s poster, print and social media ads (below), created by Quiet...

Posted by: Creativepool Editorial
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Features

Getting to Know... New Land's Trine Pillay

Scandi production company New Land opened in London recently with former Smuggler exec producer Trine Pillay at the helm. New Land launched in 2014 and has since become Scandinavia’s most awarded production company with offices in Stockholm...

Posted by: Creativepool Editorial
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Features

Getting to Know... ENGINE's Lisa Parfitt

Lisa Parfitt is MD of ENGINE Sport & Brand Experience, a member of the European Sponsorship Association, and was recently appointed to professional network Women in Football's board. As well as being passionate about her job, Parfitt's love of sport...

Posted by: Creativepool Editorial
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Workshop

Ten principles for creativity.

For the last fifteen years, we’ve been helping brands use creativity to change things for the better. When it comes to our creative ethos, we keep it simple. Just four beliefs drive our work: Make things that are beautiful. Make things that are...

Posted by: Simon Dixon
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Leaders

Grey London & Just So present the first Refugee Olympic Team

Last friday night at the opening ceremony of the 2016 Olympic Games in Rio, ten elite athletes walked out in front of a global audience of over a billion sports fans and got a well deserved standing ovation! These were not just exceptional athletes,...

Posted by: Creativepool Editorial
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Leaders

Post-Brexit Update: A Silver Lining

Consider this a devil's advocate piece, as I genuinely believe that the Brexit has been, for the most part, a tremendous blow to the UK's creative industries and the country in general, with spending forecasts set to fall this year and next in the...

Posted by: Benjamin Hiorns
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Leaders

The Week in Branding

Studio Output create design-savvy logo for the BBC Connected Studio BBC Connected Studio Idents Studio Output has redesigned the visual identity for the BBC Connected Studio, BBC’s digital research arm, in order to make it more...

Posted by: Creativepool Editorial
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Leaders

NiceBot turns the other cheek on Cyber Bullying

Cyber bullying is a very modern, but very serious problem, which is especially rife on Twitter. Indeed, online bullying is more prevalent today than it’s ever been before, with Twitter alone registering something mean, cruel or hurtful posted...

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Catching up with Harvey Dormer

Part of the Focal Point interview series is to shine a spotlight on the best creative work we can find – and often that comes from our very own Creativepool members. Harvey Dormer's distinctive illustrative style has caught our eye a few times in...

Posted by: Jade French
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Leaders

Junior Designer at DigitasLBi has a big idea

Alan Chu, a 21 year old junior designer at DigitasLBi, recently hosted a training day for Ladder students from the Ideas Foundation, the same foundation he graduated from himself just recently. Chu first got involved with the foundation through a...

Posted by: Creativepool Editorial
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Leaders

The Best 2015 Super Bowl Campaigns (PART 2)

Nissan Whilst I normally don't care much for the “Prank” ads that have become more popular since the rise of the YouTube star, I couldn't help but fall for this remarkable clip from TBWA\Chiat\Day LA. One of a number of videos for a...

Posted by: Benjamin Hiorns
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Leaders

McDonald's reinvent the love

McDonald's are starting 2015 with a complete “Brand transformation” based around the immortal “I'm lovin it” strategy. The transformation hopes to stem haemorrhaging sales for the fast food brand, and instil a more upbeat and...

Posted by: Creativepool Editorial

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