Displaying 361 - 396 of 1720 results
I’ve never been a fan of the Tories. I'm a lifelong liberal snowflake (to a fault) and have not been particularly pleased with how they’ve handled the COVID-19 crisis. Where other countries (shout out to New Zealand) have acted with speed...
Posted by: Benjamin Hiorns
Mark Bower has watched 'digital marketing' come of age over the last 20 years and admits it's been a wild ride. A lot has happened. But he’s convinced we are, even now, just getting started. This week, in the midst of a global meltdown, we...
Posted by: Creativepool Editorial
The streaming services market is flourishing, with many established entertainment brands now rushing to create their own platforms, such as HBO Max and NBC’s Peacock. Having failed to capitalise on a sector that’s been dominated by...
Posted by: Creativepool Editorial
Automotive Designers are the minds behind the machines that have to understand not only what looks good aesthetically but how it’s going to work mechanically. It’s a very specific skillset and it’s one that is always going to be in...
Posted by: Creativepool
As luxury consumers' behaviour changes from 'having' to 'being', experiences are being increasingly valued as much as products. Brands can capitalise on this by creating experiences that are the sweet spot between brand aspiration and brand vision....
Posted by: Imagination
The Guardian recently launched a new dedicated series entitled "This is Europe" which pledges its ongoing commitment to Europe in the wake of Brexit. To support This is Europe, the Guardian is running a multi-layered marketing campaign in...
Posted by: Creativepool Editorial
This week, Michael Bloomberg called time on his attempt to win the Democratic nomination to run against President Trump. The New York billionaire laid out roughly $550 million in just over three months of campaigning. Bloomberg spent a mind-boggling...
Posted by: JSR Content
Let’s be honest, sometimes it can feel as though ‘awards season’ never truly ends. The creative industries are riddled by jaded marketers that regularly bemoan the industry’s tendency to invest far too much time and money on...
Posted by: Benjamin Hiorns
With just under a fortnight left until late submissions close, we thought we’d take a few moments to toot our own horn (so to speak) and underline a few of the reasons why you seriously don’t want to miss out on entering your work for...
Posted by: Creativepool Editorial
With research firm Savvy finding that 38% of UK shoppers intended to celebrate Valentine’s Day this year, expecting to spend around £113,000,000 on jewellery alone, the romantic event still represents a valuable opportunity to drive sales,...
Posted by: Caroline Burgess-Pike
With almost 1,000 items of clothing going to landfill every thirty seconds in the UK alone, it’s undeniable that fashion waste is hurting our planet. This is because the conversation is always centred around the new clothes we covet, rather...
Posted by: Benjamin Hiorns
Just like comic books and the recent rise of nerd culture, long gone are the days where gaming was seen as something for kids or only limited to games consoles. The normalisation of gaming on various platforms has increased so much that it was only a...
Posted by: SMACK Agency
2020 is set to be a huge year for major sporting events. With Wembley hosting the European championship football final and England hosting all their home games at the national stadium, we are likely to see the onset of a football fever unseen since...
Posted by: Posterscope
Shutterstock isn’t just the internet’s go-to repository of stock images, it’s also home to thousands of stock music tracks that offer a more affordable solution for filmmakers who might not have the funds to licence Taylor Swift...
Posted by: Benjamin Hiorns
As a bright-eyed and not-so bushy-tailed 14-year-old, metal was everything to me. Whilst I’d discover the more nuanced delights of alternative rock and electronica by the time I’d left high school, as a young teen it was all about...
Posted by: Benjamin Hiorns
SXSW launched 33 years ago in Austin, Texas, USA. Next month, over 150,000 people will convene there once again to redefine the cutting-edge in interactive, film, music and culture, focusing on trends like: AI; Academic Assessment and Accountability;...
Posted by: The Darnell Works Agency
On April 15-17 in Minsk (the geographical centre of Europe), the most relevant trends of the new creative season will be officially revealed. The XIIth International advertising and marketing festival White Square is one of the largest creative...
Posted by: White Square
The emerging workforce spent their formative years collaborating through online services, competing in e-Sports, and solving problems remotely through their games console, mobile or tablet. They have got used to, and excelled at, creating,...
Posted by: Creativepool Editorial
A life-changing and career-making program returns to New York for the third year running. D&AD Shift is a free night-school for emerging creatives without college degrees and exists to unearth raw talent (from artists to writers and creative thinkers...
Posted by: Benjamin Hiorns
So, 2020 has started on a positive note: A threat of world war and fires the size of Germany raging over Australia, darkening skies almost 10,000 miles away. And how does the media world respond? Mild annoyance that weight watchers were using the...
Posted by: JSR Content
With the gluttony of Christmas behind us, it’s time to cast our gaze once again towards the opportunities that await us in not only a new year but a new decade. It’s also the time, however, to look back at what an exceptional year 2019...
Posted by: Creativepool Editorial
2018 was the year of the side hustle. Perhaps you were genuinely inspired to expand your experience, get that idea off the ground, desperate to earn a second wage: we all had our motivations. I found my own side hustle, but my motivation was...
Posted by: Southpaw
Grant Hunter was recently promoted to Global Executive Creative Director for iris Worldwide and has been working for the agency from his base in London for 15 years now. A man with creativity in his bones, Grant is an incredibly insightful...
Posted by: Creativepool Editorial
Adobe has released its 2020 Visual Trends forecast, which predicts the major cultural themes we can expect in the year ahead and includes insights from over 1,000+ stock users uncovering pain points and use cases for stock assets. This forecast is...
Posted by: Creativepool Editorial
Virgin Media has partnered with Virgin’s family brands to celebrate and reward its customers this Christmas with unlimited generosity as part of their very first official Christmas campaign. The integrated digital campaign created by RAPP UK...
Posted by: Benjamin Hiorns
According to Shutterstock, the company that knows a thing or two about colour, it’s bold, saturated hues that are expected to dominate many of 2020’s top creative campaigns. It’s that time of year again where company’s start...
Posted by: Benjamin Hiorns
Following our round-up of the first wave of Christmas ads from all the big UK retailers and others such as Amazon, Macy's and Cineworld, it's time to take a look at the latest seasonal spots doing the rounds this week. Entering the fray are...
Posted by: Creativepool Editorial
The Design in Motion (DEMO) Festival will take over the Netherlands' largest train station, Amsterdam Centraal for 24 hours this week by showcasing some of the best work in the space on 7 November. The city's biggest public transport spot welcomes...
Posted by: Creativepool Editorial
Christmas is less than two months away and research has shown that not enough companies are getting in the spirit, missing the chance to boost productivity. A study carried out by UK retailer Christmas Tree World has found that 74% of employees are...
Posted by: Creativepool Editorial
A Sainbury's Twitter admin named Daniel published a tweet early on Friday morning that was meant to go out on Saturday causing a barrage of amusing responses from the supermarket chain's followers. "Morning folks! It's Saturday, which for me is fry...
Posted by: Creativepool Editorial
It wasn’t too long ago that remote working was something of a rarity: ‘working from home’ was a thinly-disguised excuse for one of the senior bods to slope off for a round of golf, an extra-marital liaison or even just an afternoon...
Posted by: Ant O'Neill
Last month, Cadbury launched a campaign with Age UK to raise awareness about the issue of loneliness amongst older people and encourage the nation to get involved by 'donating their words'. This week, the latest stage of the work was unveiled with...
Posted by: Creativepool Editorial
Every year, Cannes Lions scores the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment. This latest creative calendar edition is designed to ensure you...
Posted by: The Darnell Works Agency
The Rugby World Cup (RWC) kicked off in Japan earlier today with the host nation playing - and beating - Russia in an entertaining opener. To celebrate the start of the competition, Publicis Italy has launched its first global ad to promote the...
Posted by: Creativepool Editorial
European football giants AC Milan have launched a new club visual identity system, developed and designed by London-based brand agency DixonBaxi. The rebrand, which ties in with the start of the Serie A 2019/20 season marks the beginning of a brave...
Posted by: DixonBaxi
Graphic designers - never stop learning I’ve worked as a graphic designer for a long time, graduating from Wrexham Glyndŵr University in 1993 and working in various studios, bringing me to launch The Severn Agency in 2017. You might say that...
Posted by: &Something