Displaying 109 - 144 of 1720 results
Some of the biggest, most recognisable brands across the world owe their success to the fact that they’ve nailed their global marketing strategy. Brands like Airbnb and Coca-Cola are known for their almost universal messages, whether...
Posted by: Creativepool Editorial
Emperor, an employee-owned creative communications consultancy, recently announced its certification as a B Corporation (or B Corp). It joins a growing group of companies using the power of business to build a more inclusive and sustainable...
Posted by: Creativepool Editorial
As the holiday season creeps up on us once more, the country braces itself for another round of Christmas adverts, from the humorous to the heart-wrenching. But which brands have got the festive formula down and have helped cement themselves as...
Posted by: Creativepool Editorial
Are you visually creative, and tempted to work remotely for yourself? And do you have a brain that’s equal parts creative and mathematic? Do you also consider yourself something of a natural touch when it comes to design work? Then you might be...
Posted by: Creativepool Editorial
It’s the biggest event of the year. Five billion people are expected to tune in. Legends will be made. Yes, this… is the Advertisers World Cup, where sponsors and non-sponsors compete for attention on a global scale. Brands attempting...
Posted by: Creativepool Editorial
OREO has launched a new campaign celebrating all the different and playful ways people eat the iconic cookie and encouraging them to share their quirky rituals and pairings. Highlighting the unique ways UK consumers enjoy their OREO cookies, the...
Posted by: Creativepool Editorial
TikTok is one of today’s fastest growing apps. It dominates the social media sphere. For anyone over the age of 30 (just kidding), it’s an innovative and free-to-use app which lets users produce bite-sized content. Its latest genius...
Posted by: BrandOpus
Following the one year anniversary of Facebook's rebrand to Meta, Thomas Walters, Founder and CEO of leading global creative influencer marketing agency, Billion Dollar Boy, reflects on the year past. Thomas explores how the metaverse has evolved,...
Posted by: Creativepool Editorial
The profession of motion graphics design is relatively new on the design front. Technology-enabled design professions are growing. And there are so many different types of designers out there, it’s tricky to keep them all straight! There are...
Posted by: Creativepool Editorial
The week, we’re getting to know Sabrina Dridje, Executive Director of The Telly Awards, the world’s largest award honouring excellence in video. Sabrina is a leading voice that infuses a bold spirit of change into an ever-evolving...
Posted by: Creativepool Editorial
Everyone likes a freebie and with the news this morning that we are potentially heading into one of the worst recessions in history, the concept of getting something genuinely useful for nothing has never seemed more enticing. With that in mind, I...
Posted by: Benjamin Hiorns
With new, in-app shopping functionalities being unveiled by social media platforms regularly it’s easy to see how social commerce has become widespread practice so quickly. Gone are the days where consumers had to google a brand or product an...
Posted by: Creativepool Editorial
TV is a huge part of everyday life, with iconic British soaps like Coronation Street and Eastenders still going strong today. Alongside these shows, certain British adverts have made a lasting impression on viewers. We all have memories of particular...
Posted by: Creativepool Editorial
It takes quite a lot of confidence to name an agency after yourself. But GLOCK founder and CEO Carsten Glock certainly doesn’t come across as arrogant. Indeed, he never even set out to create an agency at all. But how did he get there and where...
Posted by: Creativepool Editorial
In a rapidly competitive environment, every brand looks to set themselves apart. They want to create an unmistakable image to achieve the highest possible brand recognition among consumers. A branding designer or brand manager is responsible not...
Posted by: Creativepool Editorial
Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s...
Posted by: Creativepool Editorial
Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...
Posted by: Creativepool Editorial
In 2004, a Guardian article highlighted a new, innovative medium that stood out through “the intimacy of voice” paired with “interactivity (…) convenience and portability”. The journalist Ben Hammersley was talking about...
Posted by: Creativepool Editorial
Last month, Gemma Owen announced her six-figure partnership deal with fast-fashion brand, Pretty Little thing. By comparison, Love Island’s Tasha turned heads after announcing her preloved fashion partnership with eBay. Tasha’s...
Posted by: Creativepool Editorial
Last month, UK YouTube group Sidemen took on YouTube All-Stars in the latest of their series of charity football matches. However, according to Ed East, Founder and Group CEO of Billion Dollar Boy, it wasn’t the on-field activity which really...
Posted by: Creativepool Editorial
It was always going to happen eventually. With so many competitors breathing down their necks offering more streamlined, cohesive and cost-effective alternatives, there was only so many serial killer documentaries Netflix could throw at the problem -...
Posted by: Benjamin Hiorns
Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, Entertainment, and even more. The latest edition of our Global Creative Calendar...
Posted by: The Darnell Works Agency
Saatchi & Saatchi recently launched Churchill Insurance’s “Bring Chill to the Nation” campaign with Churchill’s iconic mascot ‘Churchie’ leading the creative, introducing his very own blissed-out world, the...
Posted by: Creativepool Editorial
When Transport for London released an infographic highlighting which trains were affected by the rail strike, they’d have been forgiven for thinking most of the discourse around the graphic would be linked to the rail strike itself. However,...
Posted by: Creativepool Editorial
Studios are busy and often chaotic environments that need to be run like the tightest of ships if they want to achieve their goals and produce quality work at scale and at speed. That’s why studio managers play such an integral role. According...
Posted by: Creativepool Editorial
Creative directors are amongst the most coveted individuals in the creative industries. They are generally recognised as kings and queens of their respective fields - masters of all trades that can wield relationships as confidently as they wield...
Posted by: Creativepool Editorial
Therése Forssell is Director of PR, Communications & Events at Star Stable one of the few online gaming sites targeted specifically towards girls. The horse adventure game has 25 million registered players worldwide in 14 languages, making it...
Posted by: Creativepool Editorial
This week, we’re getting to know Dan Mason, Partner and Managing Director at 2LK - the “specialist agency of choice for tomorrow’s brand experience pioneers.” Tell us a bit about your role! Is there a “typical”...
Posted by: Creativepool Editorial
This summer saw Paco Rabanne and NTS host a series of radio shows and an intimate London gig series showcasing a diverse range of UK musicians and DJ talent. The Paco Rabanne ‘A Million Ways to Make It’ fund is delivering an artist...
Posted by: Creativepool Editorial
You’ll like hear people, exasperatedly, exclaim that they’re ‘lost for words’. That the lexicon failed them. Which is a strange thing isn’t it? They just used… three words in a short phrase that perfectly captures a complex set of...
Posted by: Richard
Some of the most famous and successful entrepreneurs of the twentieth and twenty-first centuries have been individuals who consider themselves within one or more neuro identity groups. With this in mind, the team at Business Name Generator have...
Posted by: Creativepool Editorial
The creative industries ‘most’ awards celebrates its lucky seventh edition this year. And what a year it’s been, with the new work from home environment brining with it a disruption and uncertainty that couldn’t be overstated....
Posted by: Creativepool Editorial
This summer, General Electric (GE) announced the future brand identities for the planned separation of its portfolio of healthcare, energy, and aviation businesses into three independent public companies. The decision to separate the businesses,...
Posted by: Creativepool Editorial
In May 2022, the number of B Corp-certified companies around the world officially reached 5,000 with the total number of B Corps in the UK set to reach 1000 this year. While that remains a relatively small figure in the grand scheme of things, it is...
Posted by: Benjamin Hiorns
For many people, the idea of living and breathing football and being paid to do so is something of a pipedream. For Gav Rowe, however, the Chief Creative Officer at COPA90, it’s been a pretty exceptional reality for some time now. COPA90 is a...
Posted by: Creativepool Editorial
Environmental, sovial and governace (ESG) criteria has become hugely important to businesses as well as consumers, with an increased demand for more and more companies to take a closer look at key ethical issues like diversity, equal pay,...
Posted by: Creativepool Editorial