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Technology

Visions in VR: Trends to Watch in 2017

It’s no secret that virtual and augmented reality technologies are going to conquer the market in the coming years and change our media usage in increasingly 'Black Mirror'-esque ways. Just like social media and the widespread use of mobile...

Posted by: Kate Lewin
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Technology

HTC launch Vive Studios to create first party games and apps

HTC has launched a new development and publishing studio for virtual reality apps and games, which will all be designed with the HTC Vive headset very much in mind, though many of the releases will also work on the Oculus Rift. Vive Studios will...

Posted by: Creativepool Editorial
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Technology

The Latest Highlights & Trends in Tech

Virtual Reality Microsoft shared new details on its ambitious HoloLens device this week, confirming that the battery of its upcoming augmented reality headset will last up to 5.5 hours. During an event in Tel Aviv, Microsoft Technical Evangelist,...

Posted by: Creativepool Editorial
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Technology

MWC 15: the best of the rest

Whilst I already covered the two major players at the 2015 Mobile Web Congress, Samsung and HTC were not the only companies to unveil something of note at this year's mobile electronics trade show. As was expected given the precedent already set by...

Posted by: Benjamin Hiorns
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Technology

MWC 15: Samsung vs. HTC

This weekend at the Mobile World Congress trade show in Barcelona, 2000 exhibitors and more than 86,000 visitors gathered to revel in everything portable and electronic. Traditionally the annual show (which continues throughout the week) is all about...

Posted by: Benjamin Hiorns
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Technology

HTC announce the Desire 510, an affordable 4G smartphone

Taiwanese electronics manufacturers HTC recently unveiled their next smartphone, designed to share market space with its flagship phone, the HTC ONE. The HTC Desire 510 is a feature-packed 4G phone, with the elegant designs and super-speeds...

Posted by: Benjamin Hiorns
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News

HTC: Humongous Tinfoil Catamaran? Hot Tea Catapult?

When the Kevin Bacon EE 4G mobile network commercials first came out at the cinema, the auditoriums (or at least the ones I sat in) were awash with laughter. Tightly scripted, informative and amusing to boot, they were a breath of fresh air and just...

Posted by: Ashley Morrison
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A Kind of Magic: Freddie Mercury through Richard Young's lens

To mark last week’s release of Bohemian Rhapsody, the cinematic tale of Freddie Mercury and Queen, we spoke to photographer Richard Young about documenting the singer’s dazzling live performances, lavish parties, and quiet, candid...

Posted by: Shutterstock
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Advertising

Top Hires of the Week

Sonic Union NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Dentsu Aegis Network Dentsu Aegis Network has hired Victoria Milligan as Marketing & Communications Director for Media Brands, UK & Ireland. In the new role, Victoria will co-ordinate the marketing and communications of Dentsu Aegis Network media...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Sibling Rivalry Award-winning production company Sibling Rivalry has bolstered its directorial roster by signing on renowned commercial, documentary and short narrative filmmaker, Sandra Winther. With a style that melds documentary and narrative...

Posted by: Creativepool Editorial
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News

Choose creativity. Early bird submissions for Annual 2018 now open!

The festivities have begun! Our favourite time of year has come around once again with the opening of the Early Bird submission for the Creativepool Annual 2018. This year we choose creativity. We choose fresh thinking, groundbreaking initiatives,...

Posted by: Creativepool
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Features

Will virtual reality change how we use social media?

Opinion by Sol Rogers, CEO & Founder of REWIND A common criticism of VR is that it is isolating. While VR will always separate you from the real world, it can and will bring people together to communicate, experience, and play in a truly memorable...

Posted by: REWIND
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Technology

Visions in VR: Could the VR successor to Second Life be dangerous?

As VR began its steady shift into the mainstream a few years back, the first thing that professional scaremongers (the ones who like to ruin everything for everyone) latched onto was the idea of the children of tomorrow shunning the real world in...

Posted by: Benjamin Hiorns
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Technology

Visions in VR: Google experiments with VR advertising

VR is, currently, one of the few remaining new media refuges where advertising is largely non-existent. Up until this point, adland's relationship with VR has primarily been through sponsored activations, games and tailored 'experiences' that...

Posted by: Benjamin Hiorns
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Economy

MEC supports female entrepreneurs with AllBright partnership

MEC UK has partnered with AllBright to help achieve its mission to make the UK the best place in the world to be a female founder. AllBright was launched in 2016 by co-founders Debbie Wosskow OBE (CEO and Founder of Love Home Swap) and Anna Jones...

Posted by: Creativepool Editorial
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Technology

Google I/O 2017: Top 5 Announcements

It's been almost a week now since the 2017 Google I/O event ended, and it's given me a bit of breathing room to analyse the event and come to some conclusions regarding what were not only the 'biggest' announcements, but the most important. Many...

Posted by: Benjamin Hiorns
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Technology

Visions in VR: Is the VR boom over before it started?

It would, perhaps, be unfair to say that the VR bubble has burst, because from where I'm sitting, it looks as though the bubble has barely left the niche market that spawned it. Yet, with so many headsets now sat gathering dust in closets and display...

Posted by: Benjamin Hiorns
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Features

Creative Opinions: VR (The Emotional Connection)

Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...

Posted by: Benjamin Hiorns
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Technology

Visions in VR: The Emotional Connection

By it's very nature, virtual reality can be an emotionally draining thing to experience if you're not prepared for it and the creative industries are starting to realise that, if they utilise this more immediate connection effectively, they can...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Ads of the Week

Smörgåsbord - Visit Wales Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

Publicis Media - Molson Coors Molson Coors, one of the UK’s biggest brewers, has announced Publicis Media as their new media agency for the United States and United Kingdom. Molson Coors launched an RFP last Autumn to assess media agency...

Posted by: Creativepool Editorial
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Design

Peter Saville had a hand in new CALVIN KLEIN logo

Calvin Klein's new creative director Raf Simons recently unveiled an updated logo for the iconic American fashion label and has revealed that he enlisted the help of British graphic design legend Peter Saville. The Belgian fashion designer, who left...

Posted by: Creativepool Editorial

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