Displaying 1 - 36 of 2434 results
We’ve all seen the cringey ads for millennial fashion brands like boohoo and Jameson Carter, but there's a hot new name in town. McDonald’s has ‘launched’ a fake fashion brand to promote its limited edition Spicy Chicken...
Posted by: Creativepool Editorial
McDonald's are starting 2015 with a complete “Brand transformation” based around the immortal “I'm lovin it” strategy. The transformation hopes to stem haemorrhaging sales for the fast food brand, and instil a more upbeat and...
Posted by: Creativepool Editorial
McDonald's are thought to be switching up the ubiquitous “I'm Lovin' It” theme, which has been the cornerstone of their marketing strategy since 2003. The new twist on the 11-year-old theme is thought to be the equation “Lovin' >...
Posted by: Benjamin Hiorns
Burger King is giving itself a visual upgrade with a new interior design that features self-service kiosks and more subtle brand detailing. These new-look interiors are being launched at Burger King’s flagship restaurant in Paris, which the is...
Posted by: Creativepool Editorial
Arby's was in hot water recently, when the restaurant chain received a “Friendly reminder” from Pepsi that they had yet to release the second of their promised ads featuring the soft drink. The brand had already wrapped up its creative...
Posted by: Creativepool Editorial
Let’s keep things simple. I’ve seen an ad campaign I really like. It’s funny, witty, smart, highly noticeable and very memorable. I know, I know - if you’ve read my articles for Creativepool, you’ll be aware I rarely...
Posted by: Magnus Shaw
French onion soup with fresh thyme and gruyère cheese; a light coconut crȇpe, wrapped around halibut delicately poached in truffle butter followed by forest foraged ramp risotto topped with prosciutto and dusted with fresh parmesan. For afters...
Posted by: Jessica Hazel
French onion soup with fresh thyme and gruyère cheese; a light coconut crȇpe, wrapped around halibut delicately poached in truffle butter followed by forest foraged ramp risotto topped with prosciutto and dusted with fresh parmesan. For afters...
Posted by: Jessica Hazel
Richards/Lerma, a creative agency based in Dallas, Texas, have recently been selected as the creative agency by Mexican themed fast-food restaurant Pizza Patron. This new relationship will see the agency undertaking all traditional, digital and...
Posted by: Benjamin Hiorns
For time immemorial, human beings have enjoyed putting things into their bodies that are bad for them. It’s why the McDonald’s arches are as recognisable as the Christian cross. Advertisers have always known this and have been peddling...
Posted by: Benjamin Hiorns
October 5 marked the launch of “Taste Mode,” the latest in-depth investigation into the future of food and drink from Pearlfisher Futures, the Pearlfisher agency’s insight and innovation studio. 2016 Taste Mode Futures (and its...
Posted by: Creativepool Editorial
The new brand identity for vegetarian burger company, Dirty Beets, was created by London-based Designhouse and is themed on a hand-drawn tattoo. The powerful, contemporary wordmark uses a customised version of Harbour Bold and the visual identity is...
Posted by: Creativepool Editorial
LOVE - Umbro Breaking news. UFOs have been discovered by Umbro and Premier League footballer Michael Antonio. The news broke following an ordeal in which comedian Brett Domino (alter ego of musician and comedian Rob J Madin) and Rich Hall were sent...
Posted by: Creativepool Editorial
Domino’s, the nation’s best-loved pizza is now “The Official Food of Everything” - and we mean everything. Forget Sunday roasts, fancy nights out and basic nights in, treat yourself to a Domino’s instead. Whether...
Posted by: VCCP
Still struggling to order a takeaway from your smartphone? Well, get ready for a new wave of curated food platforms that promise to redefine our relationship with eating-in. Delivery-only restaurants are here, and zero-cost delivery by self-driving...
Posted by: Kate Lewin
Fashion has always been anathema to me. You could diplomatically refer to my wardrobe as “functional” and I’m unlikely to spend more than a few fleeting seconds deciding what to wear in the morning. I do, however, understand the...
Posted by: Benjamin Hiorns
Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...
Posted by: Creativepool Editorial
A key influence on the discussions at DMEXCO 2023 was how the emergence of free ad-supported streaming TV (FAST) channels is shaping the future of TV and premium video advertising. More than half of European CTV viewers in AudienceXpress’ CTV...
Posted by: Creativepool Editorial
As consumers continue to cancel their streaming subscriptions, many are looking towards free ad-supported channels to get their entertainment fix. Having emerged in recent years, Free Ad Supported Streaming TV (FAST) offers audiences free-to-view...
Posted by: Creativepool Editorial
Kibble rains down over a Yorkshire village, much to the delight of its canine residents, in a new TV campaign for dog food brand Harringtons. It is the first work by the creative agency Dog Cat & Mouse since winning the account in a three-way pitch...
Posted by: Creativepool Editorial
The greatest creative departments are filled with exceptional talent. We use AI to match creative minds with the best briefs in the business - which is why our Chairman Sir John Hegarty observed that Genie could possibly be the greatest creative...
Posted by: Creativepool Editorial
In addition to the illustrious Creativepool Annual, several other very prestigious design awards programs are also currently open for entries. I thought you would appreciate the heads-up and some brief details… which I am presenting in order of the...
Posted by: The Darnell Works Agency
Playing the long game is a concept that might be unfamiliar to ‘old-school’ marketers that were more bothered about getting results ASAP than building a long-lasting brand. But the consumers of 2022 have longer memories than their...
Posted by: Benjamin Hiorns
This may be the most colourful and lovely identity you'll see today. Once known as Freaks of Nature, dairy-free dessert range Over the Spoon has recently relaunched with a new identity by strategic branding agency Robot Food - and we're loving the...
Posted by: Creativepool Editorial
When it comes to pet food, there are arguably a handful of brands that sit at the top of the grand pantheon. Whiskers and Pedigree are perhaps the most immediately recognisable to even those who would never dream of letting a furry friend share their...
Posted by: Creativepool
It is always fascinating and extremely heart-warming to see an agency do some pro-bono work for the social good. Sancho BBDO did this for a small NGO in its pool of massive accounts, and we couldn't be more intrigued by how the whole story came into...
Posted by: Creativepool Editorial
Like many other creative pros, Jake Blackman found love at first sight when exposed with what is now his life career. Choosing life behind a camera rather than in front of it, Jake set out to create and edit on iMovie from a very tender age,...
Posted by: Creativepool Editorial
Few arts are as delicate and delicious as the one of the food stylist. It's hard not to fall in love with Lola Faura's photography. All it takes is one quick glance at one of her projects on her profile and you instantly want to run for the fridge -...
Posted by: Creativepool Editorial
London-based Without Studio has designed the brand and packaging identity for new Asian food brand Kelly Loves, building on its previous work for well-known Mexican food company Wahaca. The branding, inspired by Korean food entrepreneur Kelly...
Posted by: Creativepool Editorial
Now that the dust has settled after the New England Patriots won a record sixth Super Bowl in Atlanta on Sunday, it’s time to judge who won brand bowl in 2019. While it wasn’t a vintage year for football on the field, the ads typically...
Posted by: Creativepool Editorial
R/GA New York - Mercedes-Benz R/GA New York’s latest spot for Mercedes-Benz takes a look back at the brand’s past for inspiration. The agency highlights the anniversary of the first ever long-distance drive, carried out by Bertha Benz,...
Posted by: Creativepool Editorial
Jones Knowles Ritchie - Miller Harris The pages of F. Scott Fitzgerald’s “Tender Is The Night” contain many things. Love and loss. Vibrancy and darkness. Beauty and violence. And for London perfume house Miller Harris, a brief....
Posted by: Creativepool Editorial
Ragged Edge - Giraffe World Kitchen Giraffe has relaunched as Giraffe World Kitchen. Integrated branding agency Ragged Edge has delivered a new brand positioning “Taste A Whole New World” and brought it to life through a new logo, visual...
Posted by: Creativepool Editorial
The upcycling trend continues to evolve and grow in new, fascinating and unexpected ways with this latest bonkers, but brilliant activation from Sweden. Outdoor apparel brand Houdini Sportswear wanted to prove just how natural their clothes are. So...
Posted by: Benjamin Hiorns
A Tel Aviv student has designed a series of food bags that can be added to the laundry cycle to cook dinner at the same time as you wash your clothes. The Sous La Vie bags, which were designed by Iftach Gazit as part of his Industrial Design course...
Posted by: Creativepool Editorial
BrandOpus - BirdsEye Chicken BrandOpus has worked with family frozen food favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking...
Posted by: Creativepool Editorial