Displaying 1 - 36 of 64 results
When I first starting out as a junior copywriter I went along to the D&AD workshops that were being held in various London ad agencies. These evenings were great for anyone who wanted to start out as a copywriter or art director because you could...
Posted by: John Fountain
The ban on “harmful gender stereotypes” that can into force in the UK thanks to the Advertising Standards Agency (ASA) back in 2019 is a move that, at the start at least, had its heart in the right place. In the ensuring five years,...
Posted by: Benjamin Hiorns
This week, Michael Bloomberg called time on his attempt to win the Democratic nomination to run against President Trump. The New York billionaire laid out roughly $550 million in just over three months of campaigning. Bloomberg spent a mind-boggling...
Posted by: JSR Content
Impero - Havana Club London-based independent creative agency, Impero, have announced their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a...
Posted by: Creativepool Editorial
Robert Kendal, Managing Director of Yulio Technologies, on how we can apply what we know about the 2D world in VR and his own experiences with VR design. Finding yourself facing your first leap into VR? Don’t worry, you’ve got this. VR...
Posted by: Creativepool Editorial
When it comes to the world of design in 2016, many will look back on it as a year where the digital and physical worlds finally began to blend in earnest thanks to the advent of affordable VR and the perpetual advancement of design technology. It's...
Posted by: Benjamin Hiorns
In a move some might see as a little on-the-nose and others might see as a pretty decent fit considering his “Party rocking” reputation, former LMFAO DJ Redfoo (known as Stefan Kendal Gordy to his loved ones) has been named as the brand...
Posted by: Creativepool Editorial
Gloomy alternative rockers, Wild Beasts, have teamed up with Jameson Irish Whisky and animator, Mattis Dovier to create a unique GIF-Novel. With digital design courtesy of M&C Saatchi Sport & Entertainment, the online novel is part of The Jameson...
Posted by: Benjamin Hiorns
OLIVER - the only company in the world to exclusively design, build and run in-house agencies and ecosystems for brands - launches its creative campaign to entice Britain’s youth into connecting with nature. The campaign launches in response...
Posted by: Creativepool Editorial
Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...
Posted by: Creativepool Editorial
“So bad it’s good” is a line that’s been used to forgive woeful creative for eons now, but has it ever been applied to a popcorn bucket before? I’m referring, of course, to the viral popcorn bucket celebrating the launch...
Posted by: Benjamin Hiorns
We live in a dangerously divided world where politics, branding, and capitalism continue to collide. Fueled by social media’s immediacy, vast reach, and influence, and a society stoked by activism, we’ve never been more socially...
Posted by: Lysle Wickersham
Digital trust. If there’s a hot topic in the world of tech, this is it. You can get a measure of its importance simply by looking at who is talking about it, and how. The first hits on Google are articles by the WEF and McKinsey. Callsign staged...
Posted by: Ant O'Neill
For those who think Wimbledon wouldn’t be the same without strawberries and cream and a glass of Pimm’s, you’re not alone. Every year, an estimated 191,000 portions are eaten, accompanied by more than 276,000 glasses of the tipple....
Posted by: Creativepool Editorial
Creative agency, Free The Birds has developed a unique room fragrance to boost creativity. The fragrance is being launched as part of a campaign to raise awareness of the power of creativity and the challenges faced by the sector. All profits will be...
Posted by: Creativepool Editorial
Brits abroad can be a lot. I’ll be the first to admit it. Indeed, who amongst us hasn’t felt their souls wither a little at the sight of a shirtless drunken brawl instigated by pasty ‘lads’ while enjoying a family holiday on...
Posted by: Benjamin Hiorns
Exhausted by the relentless bad news and devastation around the world, people are determined to show resilience and optimism in the face of enduring hardship. According to Emma Chiu, Global Director at Wunderman Thompson, the year ahead forecasts...
Posted by: Creativepool Editorial
It’s a truth universally acknowledged that, if The Beatles hadn’t been heavily into LSD in the mid-60’s, classic albums such as Revolver and Sgt Pepper’s simply wouldn’t exist. It is, of course, impossible to know...
Posted by: Benjamin Hiorns
OK, I’ll admit that I’m far from an authority on design. I know what I like, and I like what I know is probably how I’d sum up my relationship with it. But one thing I have always enjoyed when it comes to how things are presented to...
Posted by: Benjamin Hiorns
Pop culture and advertising have been walking hand-in-hand with varying degrees of success since ethe 1950s. In the latter half of the 20th century we saw brand and pop culture partnerships like Pepsi and Michael Jackson and Nestle and The Simpsons...
Posted by: Benjamin Hiorns
The average brand spends millions of dollars on marketing every year. For the big global brands, it's billions. "Half my advertising spend is wasted; the trouble is, I don't know which half" - US retail magnate John Wanamaker (1838-1922). These...
Posted by: Matt Batten
There is an untapped opportunity for brands, advertisers and marketers around the world right now: connecting with an audience that is still much wary of 'getting back out there' and to their old lives. We've been living in a much more closed-up...
Posted by: Creativepool Editorial
Whiskas has always been a popular brand for cat owners and lovers. In an attempt to cement its reputation as the brand that truly understand cats, Whiskas turned to AMV BBDO to design a new, purrrfectly unique spot with the iconic Whiskas cat as the...
Posted by: Creativepool Editorial
When you truly believe in something, even something as small as an idea, you'd do anything to see it come to life. This is what CEO & Founder of Zedosh Guillaume Kendall realised as soon as the pandemic hit. If he wanted his big idea to come true,...
Posted by: Creativepool Editorial
Who said great sleep can't be engineered? British mattress company Simba has been working on mattresses that would capture the perfect essence of great sleep and, in order to stand out amidst the competition, the brand needed a campaign that would...
Posted by: Creativepool Editorial
Horrendous rainbow suits are on sale, brands have momentarily added some multicoloured pizzazz to their logos and, if you’re lucky, you might get a mumbled “Happy Pride” as the barista hands you your flat white. It can only mean one...
Posted by: House 337
The Covid-19 pandemic has seen a rise in popularity for brands who are more purpose-driven. The past year has shown us how important it is to have a purpose to which your customers can connect, one key message that can be described in one sentence...
Posted by: Creativepool Editorial
Whether we’re speaking about our economy or the reputation of a brand, there’s no denying that 2020 has been a year littered with crises here and there. We've seen different kinds of responses here and there, and if you are a brand, you...
Posted by: Antonino Lupo
Among the many fascinating terms originating from Gen Z and millennials, Cancel Culture is certainly an interesting one. It connects brands and influencers with the direct consequences of their actions, paving the way for an age of brand reputation...
Posted by: Creativepool Editorial
Anyone following the video games industry has probably seen this coming for a while, but we humans love interaction and most of all, we love games and stories. There’s nothing quite like a good interactive experience with our web browser to...
Posted by: Antonino Lupo
The conversation around controversial and taboo sectors is changing. Topics that used to be hard to tackle even ten years ago are now out and in the open, which opens up a whole new world of possibilities for marketers and brands. It does, of course,...
Posted by: Creativepool Editorial
This afternoon, Shutterstock announced its ninth annual Creative Trends Report, which uses the billions of image, video and music searches and downloads made on the platform in the last 12 months to show us what’s trending around the globe. By...
Posted by: Benjamin Hiorns
Each year, after the Cannes Lions festival, thenetworkone takes a few days to reflect on the events and look for the key themes and patterns which emerge. Here is our take on Cannes 2019. At its heart, Cannes is an awards festival. A little like the...
Posted by: Julian Boulding
As a writer with nearly 30 years’ experience (currently creative director at Jellyfish, and Copywriting, Branding and Tone of Voice trainer), let me tell you one thing: The words matter. Whether you write for the web, social, TV, film, the...
Posted by: Max
US-based creative agency Mekanism prides itself on delivering work aligned with the 'Soul & Science' of storytelling, which means the human and data side is considered on every brief. It's an approach that helps the company to deliver meaningful...
Posted by: Creativepool Editorial
JCDecaux - Network Rail JCDecaux has retained Network Rail's £280m outdoor advertising contract and is committed to converting all of the transport network's advertising space into digital screens over the next five years. The outdoor operator...
Posted by: Creativepool Editorial