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The mobile game that literally fights cancer

War on Cancer is a free-to-play fundraising mobile game, where money can actively be donated to a real-life cancer patient whilst the player enjoys a high intensity shoot-em-up game. The game has been created by Saatchi & Saatchi Interactive...

Posted by: Creativepool Editorial
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Leaders

Adland Celebrates Diversity with #EasterSoWhite Campaign

Today sees the launch of an initiative that seeks to draw attention to the under-representation of the BAME (British Black Asian and Ethnic minorities) community in advertising and marketing, with particular focus on Easter. #EasterSoWhite is the...

Posted by: Creativepool Editorial
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Top 10 Ads of the Week

Selmore - ASN Bank Did you ever give any thought to the fact you've never switched banks in your life? I know I haven't. In fact, I've been with the Halifax for almost 20 years and I'm not even sure why. It turns out that I'm not alone according to...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Karmarama - Philadelphia Philadelphia, the Mondelez power brand and category leader, has appointed Karmarama as their new lead creative agency across Europe, following a competitive pitch at the end of last year. Philadelphia tasked agencies to...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Saatchi & Saatchi Magnus Djaba has been appointed by Publicis to take on the newly created Global President role at Saatchi & Saatchi, with current global CEO, Robert Senior, departing to pursue personal plans. Djaba, the UK CEO of Saatchi & Saatchi...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Droga5 New York Droga5 New York has announced that Ryan Barkan and Mike Ladman have joined the New York headquarters as Music Supervisors, two new roles at the agency. Barkan and Ladman will further develop Droga5’s music and audio...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Saatchi & Saatchi - George & Matilda Eyecare George & Matilda Eyecare has announced the appointment of Saatchi & Saatchi as its creative agency. In a major development for the industry, George & Matilda will bring a distinct range of eye-care...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Deutsch - Pandora Deutsch will be responsible for redefining Pandora’s brand positioning and marketing communications strategy as the brand launches new products to a new generation of users. Deutsch will lead integrated brand creative and...

Posted by: Creativepool Editorial
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Top 5 Ads of the Week

CHI & Partners - The Times The Times and The Sunday Times The Times and The Sunday Times have partnered to create their first joint brand campaign, which aims to bring to life the focus of their joint journalistic efforts. Created by CHI&Partners...

Posted by: Creativepool Editorial
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Ads of the Week

Ad of the Week: RKCR/Y&R – The Home Office Disrespect NoBody Iv'e always been a big fan of puppets. It probably has something to do with being raised on a steady diet of The Muppets and Fraggle Rock from an early age. Regardless, if a campaign...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week

Crispin Porter + Bogusky – Turkish Airlines Turkish Airlines – Fly to Gotham City With the heavily anticipated Batman v Superman: Dawn of Justice set to launch this Spring, many brands will undoubtedly be clambering to get in on the action....

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Karmarama Karmarama has appointed Jamie Toward as Managing Partner for Content. Toward, who joins Karmarama from MEC, where he was Head of Content, will report to Jon Wilkins, Karmarama’s Executive Chairman, and will lead data-driven content,...

Posted by: Creativepool Editorial
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British Arrows Awards announce 2016 Jury

After the Craft Awards rounded up 2015 by celebrating British Advertising’s unsung heroes, the British Arrows has now announced the Jury for the British Arrows Awards 2016. The awards, to be held on Wednesday 23rd March, celebrate the biggest...

Posted by: Creativepool Editorial
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Leaders

2015 CLIO Awards Roundup

The winners of the 2015 CLIO Awards were announced last Friday (18 September), with Saatchi & Saatchi coming away as the big winners of the night with 10 offices bringing home a whopping 22 awards. A coveted CLIO Hall of Fame award was also awarded...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Pereira & O'Dell – Timberland Pereira & O’Dell New York has been selected by the leading global outdoor lifestyle brand, Timberland, as creative agency of record to provide all aspects of the brand’s global communications strategy and...

Posted by: Creativepool Editorial
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AARP target baby boomers with new ad agency

AARP, a Washington-based advocacy group for the over-50 crowd, has created a marketing agency to help companies target products and services to the baby boomer market, which AARP thinks doesn’t currently get enough attention from advertisers. This...

Posted by: Creativepool Editorial
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The Week in Advertising

Grey London attach a jet pack to a squirrel Yes, you read that right, and no, there were no actual squirrels harmed in the making of this spot. As far as I'm aware at least. The spot by Grey London celebrates the launch of McVitie's new Breakfast...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Y&R New Zealand – Autotrader After a competitive pitch, the iconic kiwi motoring brand Autotrader has appointed Y&R NZ to handle creative and media accounts. Autotrader is one of the most trusted automotive brands in New Zealand, with online...

Posted by: Creativepool Editorial
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Cannes Lions Winners: Day 2

Cannes Lions 2015 - Highlights from Day Two Ogilvy & Mather After a phenomenally successful first full day at the Cannes Lions International Festival of Creativity 2015, Ogilvy & Mather found even greater success yesterday by walking away with 45...

Posted by: Creativepool Editorial
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Awards Roundup

Effie Awards Ogilvy & Mather was recognised with top accolades this week as both O&M North America and the New York office were recognised as the most effective individual office and agency network of the year in their respective categories at the...

Posted by: Creativepool Editorial
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Leaders

Top 5 Awards Of The Week

DDB Mudra Group are the Black Elephants of the Kyoorius Awards Kyoorius, in association with D&AD, has announced the winners of the 2015 Kyoorius Advertising & Digital Awards, which took place at the NSCI stadium in Mumbai on the 22nd of May, and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

McCann New York McCann New York announced this week that Caprice Yu and Grant Smith have joined the agency as Executive Creative Directors. “We are truly excited to welcome Grant and Caprice,” said Eric Silver, CCO of McCann North...

Posted by: Creativepool Editorial
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Would you buy a magazine printed with HIV+ Blood?

The current edition of an Austrian magazine has been printed with the blood of HIV+ subjects in an effort to help raise awareness of the frequently misunderstood condition. All 3,000 copies of the Spring issue of Vangardist, a “Preogressive mens...

Posted by: Creativepool Editorial
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The National Lottery to launch new rebrand by Wolff Olins

Yesterday, National Lottery owners Camelot announced a new brand identity for the lottery and its portfolio of scratch cards and instant win games by international brand consultant Wolff Olins, which puts a redesigned version the iconic...

Posted by: Creativepool Editorial
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Ad land fights back against homophobia

Hatred exists in many shapes and forms, but no form of hatred grinds my gears quite like bigotry. In such a supposedly enlightened age, despising another person simply because their beliefs or lifestyle don't align with yours should be completely...

Posted by: Benjamin Hiorns
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Leaders

Hires of the Week

Razorfish London Razorfish London has named Jim Mason as executive director of strategy & insight. Mason joins the London team from the Razorfish Atlanta office, and will be formally leading the practice which unites strategy, insights, planning,...

Posted by: Creativepool Editorial
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Leaders

Idean heads for the hills

Global experience design agency Idean, has announced the opening of a new studio in West Hollywood, Los Angeles, which will be led by newly appointed head of studio & creative director, Andreas Neumann. Neumann brings to the agency extensive...

Posted by: Creativepool Editorial
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Leaders

If Carlsberg did campaigns they would cost £12 million

I honestly had no idea Carlsberg's ubiquitous “Probably the best” slogan had fallen into retirement. The phrase is so readily associated with the lager brand, that it's the first thing that immediately comes to mind whenever someone...

Posted by: Benjamin Hiorns
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Leaders

Ad World is crazy in Love

Depending on your point of view, Valentine's Day is either the most romantic day of the year, or a cynical ploy designed to separate gullible lovebirds from their hard earned cash, which was originally birthed for the sole reason that a group of...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

CP+B Jason De Turris was named this week as the new chief strategy officer at CP+B, a promotion from his role as VP, executive planning director. As part of the promotion he'll be relocating to Hong Kong to help open the agency's new Hong Kong...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

H&M goes Gaga for Christmas H&M has thrown their hat into the Christmas ring with a glamorous new TV spot starring pop royalty Lady Gaga and classic crooner Tony Bennett. The duo are featured singing the classic “It Don't Mean a Thing (if it...

Posted by: Creativepool Editorial
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Leaders

AdWorld Roundup: Hires & Promotions

Healy takes Rosetta The biggest promotion news in ad land yesterday arrived in the shape of Eric Healy, who was named CEO of Rosetta, the customer engagement agency owned by the Publicis Groupe. Healy, who has been promoted from Managing Partner of...

Posted by: Benjamin Hiorns
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Leaders

Publicis brings the future to digital advertising

News emerged yesterday that suggested the Publicis Groupe is in talks to acquire the Sapient corp, the French advertising giant looks to recuperate from its failed $35 billion merger with Omnicom and speed up its transformation into a digital-focused...

Posted by: Benjamin Hiorns
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“Dangerous” dancing Ad banned by ASA

A recent TV spot for the new Toyota Yaris has been pulled from the airwaves (and the internet) indefinitely after the watchdogs at the Advertising Standards Authority (AVA) deemed that the spot, in which drivers are seen 'dancing' behind the wheel to...

Posted by: Benjamin Hiorns
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Leaders

Karmarama bail on BBC creative review

Karmarama dropped out of the statutory review yesterday for the BBC's creative account, which is looking more lucrative than ever before following the recent ambitious BBC Music ad (created by Karmarama) featuring a host of celebrated artists...

Posted by: Benjamin Hiorns
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Leaders

General Mills hand their shopper-marketing account to 5 WPP agencies

General Mills, whose shopper-marketing was until now handled by a handful of independent shops, recently announced that it had consolidated its duties within a team of 5 WPP owned agencies. According to Brian Kittelson, company's director of shopper...

Posted by: Benjamin Hiorns

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