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Displaying 37 - 52 of 52 results

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Inspiration

Six ways in which 'copywriting' differs from 'writing'.

When people ask what I do for a living, I tend to get in a terrible flap. This is largely because I do a variety of things. I pen pieces about music, I blog about advertising and the creative industry (obviously), I present podcasts and radio...

Posted by: Magnus Shaw
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Leaders

Get happy. Is Arianna talking total Huff?

First, a bit of background. The Huffington Post is an online newspaper and it's rather successful. Actually it calls itself a 'news aggregator and blog' - but considering that is less clear than 'online newspaper', we'll stick with the latter. It was...

Posted by: Magnus Shaw
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Workshop

My month of being digitally outcast

From time to time intrepid reporters and bloggers voluntarily cut themselves off from society (phone and internet) and write about their experiences surviving in a tweet and text free world where no soul knows what pub they are drinking in, what kind...

Posted by: Creativepool
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Leaders

5 Minutes with... Michael Tomes: the all-new Creativepool

by Ashley Morrison Last week was a big week for Creativepool: after months and months in the making, the new Creativepool website went live. So to crown its first full week of existence, we have the first ever interview with Michael Tomes,...

Posted by: Creativepool
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Features

Can blogs change an opinion?

Blogs can do many things. They can inform, entertain and sometimes educate. They can be a useful and more creative platform for someone to write more freely than when they begrudgingly trudge through the corporate work they might have to do for their...

Posted by: Creativepool
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Features

Blog of the week

Blogs that you want to know about! There are some fantastic creative blogs out there that you must check out! We are bringing these blogs to one place so that you know where to find the best new and established bloggers. Find out what these blogs are...

Posted by: Creativepool
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Workshop

Market conversations in the web 2.0 world

Kitcatt Nohr & Lazar Dzamic Since December 2007, Lazar Dzamic has lead the digital planning offering at Integrated agency, Kitcatt Nohr. Along with Planning Director, Richard Madden, Lazar leads digital strategy as Digital Planning Director, for...

Posted by: Creativepool
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Workshop

The one thing you must do right to have any chance of landing a job.

by Michael Tomes. Or the alternative heading "Read this and you might just get the job you want". It has been a while since I have written to the candidates on Creativepool other than when I produce the Hot Jobs bulletin each week, and include a...

Posted by: Creativepool
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Features

Why did Murdoch's Daily iPad 'newspaper' fail?

by Magnus Shaw. Do you read The Daily? Unless you own an iPad style tablet you probably don't. Even if you do, you won't for very much longer. The Daily is a digital newspaper, published by Rupert Murdoch, available on tablets and closing any day...

Posted by: Creativepool
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Inspiration

How Creativepool helped me achieve a dream - Jo Clarke

By Jo Clarke. ABOUT JO CLARKE Jo is a candidate on Creativepool. With the help she found on the site, and one of our bloggers Magnus Shaw, she has achieved her dream of becoming a copywriter. Here she recounts her journey... "I am a...

Posted by: Creativepool
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Workshop

Opinions - Dead heat. Why The Exclusives is unfair on us all.

by Magnus Shaw Perhaps we shouldn't expect anything more from ITV2 - after all, this is the home of Celebrity Juice, Life On Murrs and The Only Way Is Essex. But while those shows may grate and irritate, they manage to avoid devaluing and...

Posted by: Creativepool
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Workshop

Opinions - All in the name

by Ashley Morrison In the past, we bloggers at Creativepool have given our opinions, advice and guidance, whether you asked for it or not! Hey, that's blogging for you. The internet is a free-for-all where anyone can purport to be an "expert", but...

Posted by: Creativepool
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10 great copywriters' blogs (That avoid the subject of copywriting)

As you are no doubt well aware, copywriters are, of course, some of the brightest, kindest and most imaginative people walking this planet. Indeed, when God was busy spooning out the talent, he took a particular shine to the marketing wordsmith -...

Posted by: Creativepool
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Inspiration

Vinnie Chieco. The freelance copywriter who named the iPod.

The year is 2001. Vinnie Chieco, a freelance copywriter from San Francisco is sitting in the offices of Apple Inc. He and a small group of other freelance writers are here to name a rather interesting new product Apple is launching. Before the...

Posted by: Creativepool
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Features

Feathering the nest

Would you like to own Twitter? I'm not selling it or anything, so don't reach for your cheque book just yet. But if you were richer than golden syrup, I'm guessing you might be tempted. Only, here's a note of caution Twitter has yet to make a penny...

Posted by: Creativepool

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