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Leaders

Rankin & AMV BBDO bring imaginary friends to life

AMV BBDO has brought together some of the world’s best creative talent for a new exhibition, which opens this week at the V&A Museum of Childhood and features work from respected model makers from Aaardman, of Wallace & Gromit, Psyop and...

Posted by: Creativepool Editorial
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Inspiration

Finding the perfect fit with Durex | #BehindTheIdea

Sexual wellness brand Durex, launched its decidedly cheeky #FitMatters campaign last year to educate people on the importance of using a correctly fitting condom. The campaign, created by VaynerMedia EMEA, was released after Durex’s own...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting graphic designers on Creativepool

The best graphic designers inhabit that space between the creative and the business-minded; the tangible and the intangible. It would be quite easy (and reductive) to simply take the phrase literally and describe a graphic designer simply as...

Posted by: Creativepool Editorial
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Inspiration

How AKQA became our 2020 Agency of the Year - #AnnualSpotlight

It is not every day that you get to become Creativepool's top ranked digital agency. The folks at AKQA are all incredibly talented and work hard to make sure their unique voice is heard in the industry, and no one year passes without them sharing...

Posted by: Creativepool Editorial
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Industry

Looking back on Annual 2020

Shiny covers have started to flood our social channels, as the trophies for last year’s Annual 2020 reach our winners this week. Looking back on the year that’s just been, it’s hard to say this wasn’t somewhat of an...

Posted by: Antonino Lupo
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Industry

Creativepool Annual 2020 winners announced

The fifth Creativepool Annual celebrates the best in the industry from 2019 The Annual 2020 winners have been announced, featuring people and companies who have achieved creative excellence in the past year. Now in its fifth running year, the...

Posted by: Creativepool
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Workshop

Making better worlds together, with UNICEF and VaynerMedia

On World Refugee Day (20th June) UNICEF launched a campaign to encourage people to think differently about refugee and migrant children, to focus on what the adoptive communities gain. Created by VaynerMedia, its team of senior art director Lianne...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Sonic Union NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...

Posted by: Creativepool Editorial
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Inspiration

The cost of ambition in the creative industry

At a time when AdLand seems to reel constantly from the talent-poaching threat of the tech giants, one would think they would also look to big tech’s methods to reasssert themselves into the creative lead. However it seems that is just not the...

Posted by: Becky
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Leaders

Top Hires of the Week

FCB West San Francisco’s FCB West, best known for its work on the Levi’s and Clorox accounts, has hired Justin Moore to partner with the recently promoted Mike Long as Co-Executive Creative Director. Moore and Long will report directly...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Sibling Rivalry Award-winning production company Sibling Rivalry has bolstered its directorial roster by signing on renowned commercial, documentary and short narrative filmmaker, Sandra Winther. With a style that melds documentary and narrative...

Posted by: Creativepool Editorial
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Inspiration

Public sector ads - where we've been and what can we learn?

The closing event in the celebration of 100 years of Advertising - joint Government Communication Services and IPA (England and Scotland) Jan 2018. Chair - James Pais, IPA Scotland Chair & Creative Services Director, Frame Speakers & Panel...

Posted by: Becky
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Leaders

Top Hires of the Week

CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...

Posted by: Creativepool Editorial
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Leaders

Publicis launch conversation-changing #NotSpecialNeeds initiative

Publicis and CoorDown, Italy’s national organisation for people with Down syndrome, are launching the conversation-changing initiative, #NotSpecialNeeds, with the goal of driving a cultural shift in the approach to Down syndrome awareness. The...

Posted by: Creativepool Editorial
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Inspiration

Traiblazers: Striking still life photography with Matthew Town

After graduating, Matthew Town’s portrait work was published in the British Journal of Photography, The Guardian and exhibited in Daniel Cooney’s emerging artist exhibition in New York. Impresive. But slowly Matthew's interest was turning...

Posted by: Kate Lewin
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Leaders

Super Bowl 51: Every Ad We Have So Far

The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...

Posted by: Creativepool Editorial
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Industry

Reality Bites: What can VR do for your business?

Worldwide VR & AR is set to grow from $5.2 billion in 2016 to $162 billion in 2020 according to research by the International Data Corporation (IDC). But what does that mean for your business? Is it just another fad? Not according to Goldman Sachs...

Posted by: Creativepool Editorial
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Industry

2016 Creative Industry Top 100 Influencers

Our 2016 Annual came with a new accolade: The Influencer of the Year, where Creativepool honour the individuals within the industry that have surpassed expectations and impacted the market in 2015 and beyond. They're people who don't follow the herd...

Posted by: Creativepool
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Inspiration

BBH show us how to deliver a Must-Watch Infomercial

I’ve often thought one of the hardest things to do is to come up with a genuinely engaging infomercial. To turn something rather dull that people “really should” watch and listen to into something interesting and/or entertaining...

Posted by: Ashley Morrison
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Industry

DeepDive: Wielding Innovation

Creativepool’s inaugural DEEPDIVE event saw Michael Tomes assembling together industry leaders to delve into the issues surrounding the sometimes precarious balance of creativity, technology and innovation within the world of...

Posted by: Creativepool
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Inspiration

Recreating the Super Bowl Ads Brick By Brick

This month A+C studios released 'Brick Bowl', a self-initiated challenge to recreate the best of the Super Bowl 2015 commercials as a stop motion animated film, using thousands of Lego bricks in less than 36 hours. A+C Studios is an animation...

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Inspiration

Inspirational women in advertising and design

From YouTube, some of the finest female minds in the creative business provide us with a bit of insight into their working lives. Rosie Arnold It's all about enthusiasm and charm rather than being a tough...

Posted by: Creativepool
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Inspiration

GameStop shakes up the gaming scene with candy controllers #BehindTheBrand

GameStop is set to revolutionise the gaming controller market with the launch of CANDY CON, an innovative range of customisable controllers in vibrant colours and patterns. Global branding agency WMH&I, together with its parent company BRANDED,...

Posted by: Creativepool Editorial
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Features

The Brands Pushing Back Against Fast Fashion #SustainabilityMonth

Fashion has always been anathema to me. You could diplomatically refer to my wardrobe as “functional” and I’m unlikely to spend more than a few fleeting seconds deciding what to wear in the morning. I do, however, understand the...

Posted by: Benjamin Hiorns
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Workshop

How to hire a Visual Effects (VFX) Designer

In today's visually driven media landscape, the need for a skilled Visual Effects (VFX) Designer is increasingly indispensable. Whether you're producing a blockbuster movie, crafting a captivating advertisement, or developing immersive video games, a...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Illustrator Athanasia-Danae

How did you get into the industry? My MA degree was the catalyst to fall in love with art and design. My project was about a fashion app and I had to do all the designs from branding to UX and UI. After my graduation I wanted to combine Marketing...

Posted by: Creativepool Editorial

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