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Inspiration

How to create the perfect creative space

Whether you’re freelance or full-time, creating the perfect creative space can bring previously unfathomable rewards. Despite this, many people don’t put much thought into their work environment, and - without realising it - they might...

Posted by: Cogs Agency
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Leaders

From Space Monkeys to ITV Creative with ECD Tony Pipes

Surely Executive Creative Director of ITV Creative Tony Pipes knew that someday his Space Monkeys would lead him to love everything and anything creative. What he probably didn't know was that he would become such a successful leadership figure in...

Posted by: Creativepool Editorial
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Industry

The best places to work in the UK as a creative

The creative industry continues to retain its reputation as a vibrant sector that has demonstrated immense fortitude against the ever-evolving challenges of the pandemic. But there is a reason why so many creatives continue to flock to the big cities...

Posted by: Creativepool Editorial
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Features

5 Minutes with...David Dalley, Creative Director and Fine Artist

by John Fountain. Following a successful career as an award winning creative director, David is now a successful fine artist. Here he talks about his career, his travels and how things have changed over the years. So how would you describe your day...

Posted by: Creativepool
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Leaders

Should Creative Directors be on the Board?

Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...

Posted by: Dawn Creative
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Leaders

Making a creative leap with Lauren Maynard #GettingToKnow

FutureBrand - the brand-led business transformation company that has helped transform household names such as American Airlines, Sanofi, McDonald’s, NatWest and Barilla - has appointed Lauren Maynard as its new Global Chief Growth Officer. In...

Posted by: Creativepool Editorial
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Workshop

Ridding the world of bad design with Dawn Creative #CompanySpotlight

This week, we speak to David O’Hearns, Managing Director at Dawn Creative, about how a nightmare at an old agency turned into a beautiful dream of a fresh start. A new dawn, if you will… How was your company born and where are you...

Posted by: Creativepool Editorial
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Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns
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Features

The most creative campaigns of 2023 #YearInReview

2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow the “creative partners of the future”

This week, we sat down with Ghost Robot and it’s far less confusing than it sounds. CEO and Founder and Zach Mortensen and CCO Mark DePace form the creative partnership at the heart of the Brooklen-based content studio that’s won more...

Posted by: Creativepool Editorial
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Features

10 client red flags every freelance creative should be aware of

With the hustle of the growing gig economy, freelancing has become the go-to avenue for many professionals. It’s that enticing dance between work-life balance and chasing one's passion. But every dance has its missteps, and freelancing is no...

Posted by: Benjamin Hiorns
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Features

Global creative calendar: September 2023

Finding so many extraordinary offerings to showcase in this creative calendar edition is a wonderful feeling. You are sure to recognize many of the social engagements taking pop culture’s center stage. Even if you can't hit the road to learn new...

Posted by: The Darnell Works Agency
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Leaders

Raise Your Digital Creative Game - It’s Not A Gamble #FutureMonth

Josh Partridge, VP & Head of EMEA at Yahoo Advertising explains why advertisers must raise their digital creative game if they’re to attract customers. Internet nostalgia is a funny thing. We talk about digital transformation as if it’s...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Obelisk Agency Creative Director, Silvia Bosoiu

A creative director with over a decade of experience, Silvia is a fascinating individual that loves to experiment with ideas and let her mind run wild. As Co-Founder and CD at the Obelisk Agency, she has worked for everyone from tiny startups to...

Posted by: Creativepool Editorial
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Inspiration

Can You Be a Successful Freelance Creative as an Introvert?

Freelancing has become an increasingly popular choice for creative professionals in recent years, particularly in the years following the pandemic. I’ve been freelancing for over a decade now and the freedom to work on diverse projects, set...

Posted by: Benjamin Hiorns
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Features

The rise of the machines: How AI can make creatives more…creative

Artificial Intelligence is changing the way we in the creative industries work at every level. But rather than getting carried away with talk of machines replacing people, we’re finding the technology is taking human creativity to the next...

Posted by: Creativepool Editorial
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Inspiration

Devotion to doing a job well with Parkview Creative | #CompanySpotlight

Parkview is a London-based independent creative studio, working with brands to tell stories across film, photography, animation, and podcast production. This week we spoke to Rachel King, Founder and EP, to discuss how they work directly with brands,...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on conceptual creative and speechwriter Doug Crossley

How did you get into the industry? I started out as a writer performer. Then when I began writing TV treatments I hustled my way into the creative industries on charm and by cutting my teeth on some tough briefs with some sharp words and very steep...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Mike Chivers, Creative Director at The PHA Group

Tell us a bit about your role! Is there a “typical” day? ​​Is it cliche to respond by saying that no two days are the same, because that’s true. No two days are the same. Since taking the helm of creative at PHA, the role is...

Posted by: Creativepool Editorial
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Inspiration

Mapping the (in)equity of space in New York | #BehindTheIdea

Last year, BUCK worked with Transportation Alternatives to bring attention to Spatial Equity NYC, a new tool created with MIT's Norman B. Leventhal Center for Advanced Urbanism to map the (in)equity of space and how it impacts our health,...

Posted by: Creativepool Editorial
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Inspiration

10 books that every creative should own

While our lives might be online now, and that’s probably not going to change anytime soon, there is still something quite special about a physical book. When the initial wave of Kindle fever kicked off in the early years of the 21st century, I...

Posted by: Benjamin Hiorns
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Leaders

Designers can’t work alone - True creative power is collaborative

Most brands accept that creativity is a positive thing when it comes to promoting their business. But, too often, they focus only on visual design when developing their creative assets - and tend to view it as just pretty pictures. That narrow...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Daniel Collins and his rocket ship to creative glory

Daniel Collins is an award-winning content with other 7 years of experience in the industry. Currently Strategy Director at Rocket (specialist kids, youth and parent business) and Co-Founder of The Howl Creative (content creation for entertainment...

Posted by: Creativepool Editorial
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Features

Global creative calendar: December 2022

While 2022 is almost history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...

Posted by: The Darnell Works Agency
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Workshop

Cracking Prime Day 2.0 with Creative Ads

For brands looking to make a splash this October during Amazon Prime Day, creative mobile campaigns are key. In this article, Paul Coggins, CEO of Adludio, argues that the ad industry has sat on its creative laurels for too long. If the...

Posted by: Creativepool Editorial

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