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Workshop

How much should I charge as a freelance motion graphics designer?

As creative filmmakers and video producers expand both their imaginations and their budgets for impressive technology and design, skilled motion graphics designers are essential. Motion graphics designers, sometimes just called motion designers,...

Posted by: Creativepool Editorial
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Leaders

Cooking up trouble with an agency born during COVID | #CompanySpotlight

One of the few agencies forged successfully amidst the fires of COVID, Trouble Maker is an end-to-end content, media and distribution agency with four founders that have experience with some of the biggest brands in the world. They came together to...

Posted by: Creativepool Editorial
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Inspiration

Mapping the (in)equity of space in New York | #BehindTheIdea

Last year, BUCK worked with Transportation Alternatives to bring attention to Spatial Equity NYC, a new tool created with MIT's Norman B. Leventhal Center for Advanced Urbanism to map the (in)equity of space and how it impacts our health,...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow diversity and inclusion expert Nina Goswami

With this year’s International Women’s Day fast approaching, we have recently conducted a series of interviews with global inspirational women from the creative industries. In this exclusive interview, meet the BBC’s former...

Posted by: Creativepool Editorial
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Inspiration

Simplifying Starbucks for 2023 | #BehindTheBrand

Last month, Starbucks debuted a new look for its ready-to-drink portfolio in partnership with global brand transformation company Landor & Fitch following a two-year creative collaboration. Starbucks identified an opportunity based on consumer...

Posted by: Creativepool Editorial
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Leaders

Monetising the metaverse | #PredictionsMonth

There’s been a lot said about the metaverse over the last few years and, let’s be honest, little of it has been resolutely positive, at least as far as Facebook and Mr Zuckerberg are concerned. But there are companies out there looking to...

Posted by: Benjamin Hiorns
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Leaders

How to stop digital marketing spend from going to waste

With budget season upon us, a looming recession, and squeezed budgets, how can marketers plan to improve the effectiveness of digital campaigns on a budget to retail customers? ROI Hunter’s CEO, Karel Schindler, believes he has the...

Posted by: Creativepool Editorial
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Workshop

How to choose a direct marketing agency

Ever wish you could just cut all the middlemen out of marketing and get straight to the point? Direct marketing is your answer. As the name suggests, direct marketing is a means of marketing directly to your customers via multiple channels. Direct...

Posted by: Creativepool Editorial
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Inspiration

The beautiful growth of Fiora | #CompanySpotlight

Fiora, formerly known as Creation Media, is a creative digital marketing agency with offices in Bristol and London. The aim of the company, according to CEO and founder David Wenn, is to “deliver beautiful growth to all its clients by...

Posted by: Creativepool Editorial
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Inspiration

Fanta scare the public silly at Piccadilly Circus | #BehindTheIdea

For this weeks behind the idea feature, we’re turning back the clock to Halloween last year when Fanta took over Piccadilly Circus with a unique and scarily silly Halloween experience that made the public the star of their own horror film on...

Posted by: Creativepool Editorial
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Industry

Relevance or death - The importance of relevant experiences

There is increasing pressure on the retail sector during the peak holiday season, commencing with Singles Day and Black Friday in November and ending with the January sales. With the busiest time of the year for planning holiday marketing campaigns...

Posted by: Creativepool Editorial
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Features

Are you Wired for Sound? If not, then listen up | #PredictionsMonth

If you ask anyone in my family to identify my mum, they’ll refer to the jingle jangle of the mass of gold bracelets on her wrists. That metallic cacophony to me, more than a look or smell, is the truly evocative sound of home, and of love. So...

Posted by: Creativepool Editorial
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Workshop

Studying the quiet evolution of The Frameworks | #CompanySpotlight

For this week’s company spotlight, we focus on The Frameworks, an independent design consultancy and frequent Creativepool contributors. We caught up with James Trowman, Partner and General Manager, to discuss the origins, challenges and future...

Posted by: Creativepool Editorial
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Inspiration

Finding the perfect fit with Durex | #BehindTheIdea

Sexual wellness brand Durex, launched its decidedly cheeky #FitMatters campaign last year to educate people on the importance of using a correctly fitting condom. The campaign, created by VaynerMedia EMEA, was released after Durex’s own...

Posted by: Creativepool Editorial
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Leaders

Designers can’t work alone - True creative power is collaborative

Most brands accept that creativity is a positive thing when it comes to promoting their business. But, too often, they focus only on visual design when developing their creative assets - and tend to view it as just pretty pictures. That narrow...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance fashion designer?

In fashion, money talks. Indeed, there is literally millions to be made if you know the right people or are somebody’s son or daughter. But for the rest of us starting out in a fashion career from the very bottom with no real guidelines to...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Daniel Collins and his rocket ship to creative glory

Daniel Collins is an award-winning content with other 7 years of experience in the industry. Currently Strategy Director at Rocket (specialist kids, youth and parent business) and Co-Founder of The Howl Creative (content creation for entertainment...

Posted by: Creativepool Editorial
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Features

Global creative calendar: January 2023

In the months ahead, this global creative calendar will once again open exciting new doors of possibility. Entering any of them can impact your life in epic ways you could never anticipate. Spend a few moments now, investigating and imagining what's...

Posted by: The Darnell Works Agency
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Industry

Packaging design trends for 2023

This year’s developments in packaging design reflect a world in flux, still evolving from disruption caused by the Covid pandemic, and becoming increasingly aware of its own vulnerability - and responsibility - in the midst of climate...

Posted by: Creativepool Editorial
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Workshop

Reshaping human storytelling with addressable media

It’s starting to feel a lot like Christmas as the nights draw in and snow is on its way. Yet this year, the chill in the air isn’t a nostalgic reminder of Christmas past but a stark realisation that this winter is going to be tough. With...

Posted by: Creativepool Editorial
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Inspiration

The most innovative website designs of 2022 | #YearInReview

The internet is always evolving. Indeed, it’s thought that around 2.5 quintillion bytes of data are added to the internet every day. For reference, a terabyte is 1012 bytes, so that means around 2.5 million terabytes of data. Every day. With...

Posted by: Benjamin Hiorns
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Inspiration

Talking is healing campaign supports FGM survivors | #BehindTheIdea

Earlier this year, Leeds Health and Care Partnership, on behalf of NHS West Yorkshire Integrated Care Board released a health campaign to raise awareness around the illegal practice of female genital mutilation (FGM). The campaign aimed to encourage...

Posted by: Creativepool Editorial
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Inspiration

Top 10 ads of 2022 | #YearInReview

Choosing the best ads of the year was once a straightforward process but in the information era, where advertising is so much more than just 30-second TV spots, it’s not quite as simple as taking your ten wittiest short films and putting them...

Posted by: Benjamin Hiorns
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Inspiration

Celebrating Celebrations 365 days a year | #BehindTheBrand

Brand expression agency Taxi Studio has collaborated with Mars Wrigley’s much-loved confectionery brand Celebrations to deliver one of the most significant rebrands in its 25-year history. The revitalised identity works to cement Celebrations...

Posted by: Creativepool Editorial

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