Leaders
Publicis - Diesel
Diesel, the legendary fashion brand part of the OTB group, has appointed Publicis Italia, the agency led by Bruno Bertelli, Global Chief Creative Officer of Publicis WW, to handle its global creative and strategy account. The...
Posted by: Creativepool Editorial
Leaders
The Full Service - Macmillan Brave The Shave
The striking black and white images featured in the clip above show the parents, partners and loved ones of people with cancer seconds after having all their hair shaved off in a bid to help others with...
Posted by: Creativepool Editorial
Leaders
Ogilvy & Mather - Coca-Cola
Coca-Cola Great Britain has created its first ever ad made entirely out of its 100% recyclable packaging. “Love Story,” created by Ogilvy and Mather Berlin, tells the story of two bottles who fall in love as...
Posted by: Creativepool Editorial
Leaders
VCCP - Cadbury
At an exciting time for the evolution of the Cadbury brand, and following a global review of agency relationships, the iconic chocolatier has appointed VCCP as its new global lead strategic and creative agency partner. Often referred...
Posted by: Creativepool Editorial
Leaders
The Leith Agency - Irn Bru Xtra
Musical comedian Brett Domino? Talking Squirrels? Seb Cardinal (of Cardinal Burns) directing? Sounds like the perfect ingredients for a new IRN-BRU commercial. Working through The Leith Agency, Seb stepped behind the...
Posted by: Creativepool Editorial
Leaders
Engine - E.ON
This week saw the launch of a brand new collaboration between the world’s most successful virtual act Gorillaz and energy provider E.ON, harnessing the sun’s energy to create an innovative solar and battery storage powered...
Posted by: Creativepool Editorial
Leaders
BETC Paris - FLAC Anticorrida
BETC Paris has produced a bold awareness campaign for FLAC Anticorrida about the cruelty of bullfighting. The aim of the operation is to relaunch the public debate about this out-of-date practice. In the midst of the...
Posted by: Creativepool Editorial
Leaders
Publicis - Fairy
Fairy has brought to life the power of a single drop of its famous washing up liquid with a playful art installation of bubbles. Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: “one drop...
Posted by: Creativepool Editorial
Leaders
CHI & Partners - British Gas
On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...
Posted by: Creativepool Editorial
Leaders
J. Walter Thompson/MPC - Berocca
J. Walter Thompson London and Berocca have introduce “Roccy,” a chameleon who body pops to Panjabi MC, in a brand new through-the-line campaign that aims to get the UK energised this spring. Berocca is...
Posted by: Creativepool Editorial
Leaders
Sell! Sell! - Racing Post
Sell! Sell! has teamed up with Gas & Electric director Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post. The quirky spots highlight the formidable expertise behind the brand that is the...
Posted by: Creativepool Editorial
Leaders
Pablo - MQ
Having launched on the 16th January, the “We Swear” campaign from mental health research charity MQ is calling time on the unacceptable lack of progress in tackling young people’s mental health. New figures from the...
Posted by: Creativepool Editorial
Leaders
Liquid - Haymarket Media Group
Haymarket Media Group has announced that creative agency Liquid, have been appointed as the creative and strategic partner for the British Style Collective 2017, presented by The Clothes Show. Following a competitive...
Posted by: Creativepool Editorial
Leaders
Space - Glenfiddich
The Glenfiddich single malt Scotch whisky brand has launched a new global ad to support the Glenfiddich Experimental Series. The spot, developed by creative agency Space, aims to attract a new generation of whisky drinkers around...
Posted by: Benjamin Hiorns
Leaders
Ogilvy & Mather London - Sipsmith
Ogilvy & Mather London has been appointed by London craft gin distiller, Sipsmith Independent Spirits, to work on strategic and creative projects for their hand crafted small batch London Dry Gin brand. Sipsmith...
Posted by: Creativepool Editorial
Leaders
Faster Horses - Somerset House
Faster Horses and Somerset House, the centre for contemporary culture in the heart of London, have released a film to launch Somerset House Studios. Somerset House Studios is a new experimental workspace for artists,...
Posted by: Benjamin Hiorns
Leaders
Recipe - 888sport
Recipe has created their first work for 888 Holdings since picking up the account back in June. Kicking off with a global relaunch of the 888sport brand, the “Take ‘em on!” campaign encourages audiences to feel...
Posted by: Creativepool Editorial
Leaders
We Are Social - Diesel
Diesel has appointed We Are Social to run its #forsuccessfulliving fall winter 2016 digital global campaign. The fashion giant is collaborating with photographer Terry Richardson for a global launch of the collection in Tokyo...
Posted by: Creativepool Editorial
Leaders
Ogilvy & Mather/DAVID - Unilever
Unilever has launched a new campaign that brings together the collective power of consumers and brands to show people in how the everyday brands they love can help to make the world a better place. With consumers...
Posted by: Creativepool Editorial
Leaders
Adam&Eve/DDB - Sky Mobile
The soon-to-launch Sky Mobile service has appointed Adam & Eve/DDB to handle digital and social duties after a competitive pitch that took place over the summer. Sky Mobile will launch later this year, and sees the media...
Posted by: Creativepool Editorial
Leaders
Human-powered inefficiency machines aim to stop us taking electricity for granted
Royal College of Art graduate Meret Vollenweider has created an interactive installation of human-powered appliances in order to stop people taking electricity for...
Posted by: Benjamin Hiorns
Leaders
Follow their passions for Booking.com
To kick off its new integrated brand campaign, Booking.com has released the new “Food Lovers” TVC by Wieden+Kennedy Tokyo. The 30-second and 15-second launch TVC, “Food Lovers,” features...
Posted by: Creativepool Editorial
Leaders
Droga5 London - Glenmorangie
Droga5 London has been awarded the global creative account for the Glenmorangie whisky brand. Amsterdam-based BSUR had worked with Glenmorangie, which is owned by Europe's luxury conglomerate LVMH, since 2013. BSUR did...
Posted by: Creativepool Editorial
Leaders
B-Reel London - Gemfields
Rather slim pickings this week, as ad land rallies to nurse its collective hangover from the Cannes Lions and the Brexit vote. Up first is this quite remarkable campaign from creative agency B-Reel & B-Reel Films. Together,...
Posted by: Creativepool Editorial
Leaders
CHI & Partners - The Times
The Times and The Sunday Times
The Times and The Sunday Times have partnered to create their first joint brand campaign, which aims to bring to life the focus of their joint journalistic efforts. Created by CHI&Partners...
Posted by: Creativepool Editorial