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Leaders

Agency of the Week: BBDO

BBDO has had quite a week indeed. We've already reported on the global agency network's involvement in a charming new V&A Museum exhibition and its top placings in this year's Gunn Report, but that's just the tip of the iceberg. AMV BBDO unveil...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson use Keyboard Cat to help shelter pets find homes

Cats and dogs are almost as popular on the internet as pornography, so it's only natural that a charitable organisation would use them to draw in potential donors, especially if said organisation's primary goal is to find homes for them. This...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week: Week 4

Wieden+Kennedy - Bud Light The Bud Light Party is Coming American football confuses me. Quite honestly I just find the whole garish spectacle to be a little too much for my fragile British constitution to handle, so when it comes to The Super Bowl,...

Posted by: Benjamin Hiorns
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7 Reasons to submit to the Annual 2016

1. You’ll win awesome prizes This year we will not only send you a Limited Edition hardback copy of the Annual, but winners receive some extra wicked prizes. We give individuals a Creativepool Pro Account for up to 3 years, which gives you...

Posted by: Creativepool Editorial
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Leaders

Dutch Docklands: The masters of floating hotels for the future

Ever found yourself on holiday thinking "it's a great hotel, but I wish it was floating"? Then we bring good news. Fixed structures are a thing of yesteryear; the hotels of the future are laying their foundations in watery beds and Amsterdam based...

Posted by: Kate Lewin
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Leaders

Top 5 Ads of the Week: Week 3

FCB West - Electronic Arts Electronic Arts and their agency FCB West have hired educational children's entertainer Bill Nye (the science guy) to front a brand new campaign to launch the next evolution of its gaming subscription service, Origin...

Posted by: Creativepool Editorial
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Leaders

London Eye Architect designs the world's first vertical cable car

Marks Barfield Architects, the same firm that designed the now iconic London Eye, has reached the final stage in its construction of the UK's highest observation tower outside the capital. Billed as the world's first vertical cable, the British...

Posted by: Creativepool Editorial
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Leaders

Thor replaces Crocodile Dundee as Australian Tourism ambassador

Australian superstar actor Chris Hemsworth (better known to Western audiences as the mighty god of thunder Thor from the Marvel Avengers movies) has been appointed global ambassador for Tourism Australia's new campaign by AOR Clemenger BBDO, which...

Posted by: Creativepool Editorial
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Leaders

Suisse create groundbreaking shelter to provide worldwide refuge

With the Syrian refugee crisis seemingly becoming more bleak by the day, and no viable solution to the situation on the horizon, design and tech consultancies are working overtime in order to help. To that end, a new shelter, built entirely from...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

The OLIVER Group The OLIVER Group has announced three new senior promotions with immediate effect as it expands its unique experience planning discipline: Mark Bell to chief experience officer for OLIVER Group, and John Gibbard and Roz Thomas to...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Wieden+Kennedy

Translating New Year resolutions for Booking.com Booking.com recently revealed the “Best 2016 Ever” campaign from Wieden+Kennedy Amsterdam, which encourages people to turn their (most likely) doomed New Year’s resolutions into...

Posted by: Creativepool Editorial
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Get the chance to be crowned the Best of 2015

2015 has been fierce. Creativity has been challenged by new realities, new mediums, new conversations, and a new Internet of Things. If you're an individual or agency that has your finger on this pulse then we would like to recognise you as...

Posted by: Creativepool
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Leaders

First doll in space travels to the International Space Station

Six year old Abigail has designed Stargazer Lottie doll, who is traveling to the International Space Station with British European Space Agency astronaut Tim Peake. The Special Edition ‘Gold Collection’ ‘Stargazer’ Lottie...

Posted by: Magnus Shaw
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Leaders

Stella Artois and Mother give New York and Buenos Aires a starry night

This Christmas, Stella Artois have given city-dwellers in New York and Buenos Aires a taste of something they don't get too experience too often; a starry sky. Together with lead agency Mother London, and production company UNIT9, Stella Artois has...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Swedish Cuisine to the BFAs

Kessels Kramer - NRW Forum Kessels Kramer has designed a new identity system for NRW Forum, the German cultural centre, based around the phrase “Change is the only constant.” Taking this as a starting point the only thing that is certain...

Posted by: Creativepool Editorial
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Leaders

Real life Crystal Maze to open in London next year!

Of all the annual Christmas specials, the one that always made my heart sing as a youngster were the Crystal Maze specials, where a group of hapless adults were replaced by a group of equally hapless children. It gave me a giddy thrill to see kids...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: J. Walter Thompson

Signalling the first signs of Christmas for Quality Street The First Signs of Christmas J. Walter Thompson London has teamed up with Quality Street to signal the real signs of Christmas by showering a street (and a cinema audience) with a blizzard...

Posted by: Creativepool Editorial
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Leaders

The Muppets follow in Sylvester Stallone's footsteps for Warburtons

I love The Muppets. Three of the movies sit easily in my top 50 of all time, “Rainbow Connection” still brings me to tears almost every time I hear it, and I even managed to sit through the woeful display that was “Muppets from...

Posted by: Benjamin Hiorns
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Leaders

The REAL reason why David Hasselhoff dropped the Hassel

Australia's fourth largest telco, Amaysim, has revealed the reason behind the recent announcement by American TV acting legend, David Hasselhoff, that he was changing his name to “David Hoff.” The news managed to dupe many major...

Posted by: Creativepool Editorial
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Leaders

Sainsbury’s brings Christmas ads back down to earth

Last week, I blogged about the new John Lewis Christmas ad, #ManOnTheMoon. To say that it split opinion is certainly no understatement. Whereas I liked the rather sweet fairy tale where a small girl sends the man on the moon a telescope so that he...

Posted by: Ashley Morrison
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Leaders

Tomb Raider fans left to dangle from a billboard by McCann

Just when you thought video game inspired out of home advertising activations couldn't get more inventive (see my earlier post on Fallout 4's OOH activity HERE), McCann London only go and strap 8 maniacs to a billboard to promote a Tomb Raider game....

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

MEC MEC has promoted Marc Pearson to the newly created role of managing director of its Performance division, Jason Dormieux, the agency’s joint CEO announced today. His promotion reflects a doubling in size of MEC Performance across both its...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Facebook has your back! Just when we were all quite content in picturing Facebook as an irredeemable, voyeuristic cess pit, (not that it would stop us using it of course) they’ve only gone and revealed themselves as bastions of the revolution!...

Posted by: Benjamin Hiorns
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Leaders

IAB UK Digital Upfronts: Twitter push video in a big way

Twitter showcased a selection of exciting new mobile video applications and tools during their lunchtime session at the IAB UK Digital Upfronts last Thursday (October 22), while guests enjoyed cocktails and canapés at the BEAT nightclub in...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Frequency540 Independent digital marketing agency Frequency540 has hired veteran creative talent Tom Quish to oversee creative content and campaign development for a number of its ambitious clients. Quish, former Razorfish creative director, will...

Posted by: Creativepool Editorial
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Leaders

Tesco launch new campaigns in the UK and Ireland

Tesco has marked its return to TV advertising this weekend with major new campaigns in the UK and Ireland. The UK campaign comes courtesy of BBH London (the first major Tesco TV campaign from the agency), and focuses on helping customers, whilst also...

Posted by: Creativepool Editorial
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Leaders

AMV casts Gogglebox stars for National Lottery campaign

Gogglebox is a show that sounds like torture on paper, but against all odds, a non-scripted show starring members of the general public watching and casting a critical eye over the week's televisual highlights, has proven a critical and commercial...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: JWT

Turning YouTube's black bars into ad space for nonprofits When videos recorded vertically are posted to YouTube, two black bars appear on each side, to frame the action. Knowing the relevance of this channel’s audience (with an average of four...

Posted by: Creativepool Editorial
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Leaders

The world's largest 3D-printed pavilion unveiled at Beijing Design Week

Whilst we might have just about got over the madness that was London Design Week 2015, it's just kicked off again over in Beijing, and the 2015 Beijing Design Week is not pulling any punches. One of the event's flagship installations, this 3D-printed...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

Leo Burnett London - Freeview Freeview unveiled its biggest ever advertising campaign from Leo Burnett London this week to launch its connected TV service Freeview Play. The new “Set Yourself Free” TV spot launched as a premiere ad break...

Posted by: Creativepool Editorial
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Leaders

Grey taps into illustrator Paté to help end the awkward

Disabled people deserve to have fulfilling sex lives, you'd surely have to be a raving lunatic to think otherwise. But discussing sex is messy (undoubtedly the first of many puns to... come) at the best of times, so how do you go about addressing a...

Posted by: Benjamin Hiorns
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Leaders

adam&eveDDB ask Brits to share their teatime with the nation

Frozen food bigwigs McCain are launching two multi-million pound marketing initiatives this week that aim to shine a spotlight on the modern, midweek, British family dinner. The first is a week-long series of consumer generated content TV ads, and...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Crispin Porter + Bogusky - Turkish Airlines CP+B London has launched a new campaign for Turkish Airlines, starring football star Didier Drogba. “How Do You Make A Didier” condenses the busy life story of the former Chelsea striker into...

Posted by: Creativepool Editorial
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Industry

Live streaming from AdWeek: Adara Stage: Wednesday

Live Stream: 9:30 - The Journey of Data-Driven Marketing Marketing and advertising is undergoing its biggest transformation since 1960. The change is all about data-driven marketing. By 2020, virtually all advertising and marketing impressions will...

Posted by: Creativepool
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Leaders

Kate Moss becomes an interior designer

There are few things more infuriating than when a celebrity suddenly decides to change lanes and try their hand at something else, just because they know they can. Every rapper thinks they can be an actor and ever actor thinks they can be a rockstar,...

Posted by: Benjamin Hiorns

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