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Leaders

Top 10 Account Wins of the Week

Publicis Media - Molson Coors Molson Coors, one of the UK’s biggest brewers, has announced Publicis Media as their new media agency for the United States and United Kingdom. Molson Coors launched an RFP last Autumn to assess media agency...

Posted by: Creativepool Editorial
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Leaders

Super Bowl 51: Ad land gets political. Or does it?

The 2017 Super Bowl came and went last night, with the New England Patriots coming back from the brink of defeat to score their fifth Super Bowl title. The real drama, however, appeared to be happening between the plays. Whilst Lady Gaga's half time...

Posted by: Benjamin Hiorns
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Leaders

Super Bowl 51: Every Ad We Have So Far

The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Nineteentwenty Nineteentwenty has announced the appointment of Duncan Horn, who joins the company’s London office from Glassworks as VFX Supervisor. Duncan’s arrival completes a lucrative year for Nineteentwenty. 2016 saw the post...

Posted by: Creativepool Editorial
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Leaders

Coen Brothers direct Peter Fonda in Wild Super Bowl spot for Mercedes

The Coen Brothers (Joel and Ethan to their mother) are arguably amongst the only true modern auteurs in American cinema, so the news that they were to direct an ad spot for Mercedes Benz to air during the Super Bowl came as something of a shock to...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week: Super Bowl Special

David&Goliath - KIA Kia is wasting no time in teasing its Super Bowl ad this year. After releasing two short teaser spots last week, the automaker has now released another teaser spot starring its celebrity spokesperson, Melissa McCarthy. The latest...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Saatchi & Saatchi - HomeAway In what is easily my ad of the week, given my love for all things Nick Offerman, the former Parks and Recreation star (and carpenter) urges people to “Get HomeAway from it all” as part of the holiday rental...

Posted by: Benjamin Hiorns
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Leaders

How do you advertise an advertising competition ?

A weekly roundup of the most important news from the advertising awards world FWA After awarding amazing websites and digital experiences all year long, FWA now offers the public to select its favorite. You can vote for the FWA People Choice...

Posted by: TheNextGag
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Leaders

Top Design Trends of 2017 from the Industry

When it comes to the world of design in 2016, many will look back on it as a year where the digital and physical worlds finally began to blend in earnest thanks to the advent of affordable VR and the perpetual advancement of design technology. It's...

Posted by: Benjamin Hiorns
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Leaders

Pentagram branding aims to eradicate US Tampon Tax

A Pentagram partner has created the visual identity for a rather unique organisation set up to lobby the US government on the controversial so-called 'tampon tax' on menstrual products. Paula Scher designed the branding for the Period Equity brand,...

Posted by: Creativepool Editorial
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Leaders

Agency Christmas Cards: The Best of 2016

Celebrating the beauty and loud/quiet wonder (depending on your preference) of the festive season is something all agencies are essentially required to do, otherwise they'd undoubtedly be labelled as scowling humbug merchants. Still, some agencies...

Posted by: Creativepool Editorial
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Leaders

Want to win an advertising award? Just gather your fans

A roundup of the most important news of the week in the advertising awards world. Clio Health This week were announced the winners of the Clio Health 2016. CLIO Health - established in 2009 - is a specialist competition in the healthcare...

Posted by: TheNextGag
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Leaders

Top 10 Account Wins of the Week

Creature/VCCP - Mission Foods Mission Foods in Europe has handed its creative account to Creature of London and media to VCCP Media after a competitive pitch. Creature of London won out in a competitive pitch run through AAR over Isobel and George &...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Native James Hilton (left), the Co-founder and Chief Creative Officer of AKQA, has joined Native, the industrial design specialist studio, as Co-Chief Creative Officer. Native, which aims to build “transformational physical and digital...

Posted by: Creativepool Editorial
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Leaders

Cawley Nea\TBWA becomes TBWA\Dublin and hires new ECD

Cawley Nea\TBWA has rebranded as TBWA\Dublin, marking a bold new chapter in the company’s development. The move is intended to better reflect the “Re-founders” culture at the heart of the agency, which acknowledges the process of creative...

Posted by: Creativepool Editorial
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Leaders

SMACK create Merry Moments for MS Society this Christmas

MS Society has teamed up with the award-winning, Covent Garden-based digital marketing studio SMACK to create its 2016 Christmas campaign; #Merrymoments. The campaign encourages the public to share stories, pictures and videos of their #Merrymoments...

Posted by: Creativepool Editorial
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Inspiration

Good-Looking: Analysing health food's honest aesthetic

With the exception of Christmas - because it obviously doesn’t count - the post-processed hangover sweats of the past few decades have kicked in and they’ve got us skulking to the nearest raw bar to grab ourselves something cold-pressed....

Posted by: Sophie Summers
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Leaders

We are all living in Kenzo’s world now

A roundup of the most important news of the week in the advertising awards world. Cannes Lions The Cannes Lions announced this week a major change among its jury selection. The total number of judges will decrease by 92 people for the 2017...

Posted by: TheNextGag
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Leaders

The Rise of Retrobranding

Nostalgia in a digital age; a longing for local, community values in a culture of globalisation; striving for trust in a world that mistrusts big business; fear; bravery; trend. Whatever the reasons (and there are many), more and more rebrands are...

Posted by: Emily Jeffrey-Barrett
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Leaders

Top 10 Account Wins of the Week

Maxus - Perfetti Van Melle Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million...

Posted by: Creativepool Editorial
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Leaders

The world is coming to an end: Emojis are here to save us

A roundup of the most important news of the week in the advertising awards world. Twitter Awards Earlier this year, Twitter announced that it will launch its own advertising awards competition. No one was surprised there as its main competitor...

Posted by: TheNextGag
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Leaders

#MaintainTheRatio: There’s enough women in advertising...

A roundup of the most important news of the week in the advertising awards world. The 3% Conference This week, the 3% Conference held their 2016 edition. The event is growing and gaining support every year. The line of speakers was excellent and...

Posted by: TheNextGag
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Leaders

Awards Alert: Won An Award? Crowdsource your speech

A roundup of the most important news of the week in the advertising awards world. Lovie Awards The Lovie Awards have introduced The Lovie Creators for Change Award. In partnership with YouTube’s Creators for Change programme, this special...

Posted by: TheNextGag
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Leaders

Awards Highlights: McCann’s great week, SXSW, & YoungGuns

A roundup of the most important news of the week in the advertising awards world. SXSW After closing the PanelPicker public vote, SXSW has selected the sessions for the 2017 edition of the festival. More than 750 sessions have been announced...

Posted by: TheNextGag
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Inspiration

Brand Case Studies: Is Within VR the new Netflix?

It was a few short years ago that Chris Milk and Aaron Koblin founded Vrse, their premier platform for Virtual Reality content creation which enables the technologies needed to create the most innovative and immersive forms of human storytelling. At...

Posted by: Kate Lewin
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Inspiration

Trailblazers: Branding environments with Bruce Mau Design

Bruce Mau Design is a multidisciplinary design firm specialising in brands and their environments by developing brand systems, visual identities, packaging, digital experiences and physical environments for a roster of clients including Sonos and...

Posted by: Kate Lewin
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Leaders

Awards Highlights: Why is creativity in radio advertising dying?

A roundup of the most important news of the week in the advertising awards world... Advertising Week 2016: 26-30 Sept This week was Advertising Week in New York. Attendees of the week-long event got to hear Carolyn Everson, Imran Khan, Wendy Clark...

Posted by: TheNextGag
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Leaders

Top 10 Hires of the Week

Industry London-based global brand consultancy Industry has appointed Dominic Zammit as its first Head of Digital. Zammit will be responsible for Industry’s digital output, leading on strategy, content and delivery for clients across a range...

Posted by: Creativepool Editorial
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Leaders

London Design Festival: 10 Must-See Events

The annual London Design Festival has become one of the most expansive and impressive celebrations of design in the world, with hundreds of things to do and see. The festival kicked off in earnest over the weekend, and it's certainly hit the ground...

Posted by: Creativepool Editorial
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Leaders

Karmarama and venturethree reinvent Just Eat for brand relaunch

Just Eat is relaunching its brand with a new company vision to create the world’s greatest food community. The relaunch is being spearheaded by a new brand and advertising campaign celebrated Just Eat’s renewed commitment to its 27,000 UK...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

We Are Social - Diesel Diesel has appointed We Are Social to run its #forsuccessfulliving fall winter 2016 digital global campaign. The fashion giant is collaborating with photographer Terry Richardson for a global launch of the collection in Tokyo...

Posted by: Creativepool Editorial
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Inspiration

Meet Award Winning Designer, Rick Banks aka Face37

Rick Banks is an award winning, London-based designer, otherwise known as Face37. He has created brand identities, bespoke typefaces and logo designs for some of the world’s biggest companies, including Triumph, Douwe Egberts, Nike and Adidas....

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