Leaders
Google - Waymo
Google is finally establishing its self-driving car project as its own separate entity called Waymo, which unveiled its new logo this week. The company’s name apparently stands for “a new way forward in mobility,”...
Posted by: Creativepool Editorial
Leaders
Corke Wallis - Ambition School Leadership
Corke Wallis has created a new brand name, logo and launch campaign for the education charity formed by the merger of Teaching Leaders and The Future Leaders Trust; Ambition School Leadership. The...
Posted by: Creativepool Editorial
Leaders
Young & Laramore - Upland Brewing Company
Upland Brewing Company have announced a refreshed packaging and ad campaign for their renowned Sour Ales, which are made with wild yeast and have recently emerged from the beer geek underground and become an...
Posted by: Creativepool Editorial
Leaders
Houston Group - Qantas
Australian national airline Qantas has been rebranded and its famous kangaroo icon has been redrawn as a simplified silhouette with no arms. Designer Marc Newson has led the project working alongside Australian consultancy...
Posted by: Creativepool Editorial
Leaders
Work-Order - Kodak
Kodak has redesigned its logo for the first time in a decade, opting to bring back a similar iteration of the iconic Kodak K first introduced in 1971. The New York-based studio Work-Order has designed the new identity, which...
Posted by: Creativepool Editorial
Leaders
Supple Studio - D.R.A.W Recruitment
Supple Studio has designed an identity system for D.R.A.W. Recruitment based around an interlocking “D” device and the strap line “The Art of the Perfect Fit.” The new company was formed...
Posted by: Creativepool Editorial
Leaders
Kontrapunkt - Jalm&B & Orkla Foods
Danish consultancy Kontrapunkt has designed the branding and packaging for new frozen bakery goods brand Jalm&B, which aims to combine frozen food with fine craftsmanship. Kontrapunkt created the name, visual...
Posted by: Creativepool Editorial
Leaders
Ondrej Bachor/Jan Horčik - Karolina Jurikova
Ondrej Bachor’s fresh visual identity for fashion designer Karolina Jurikova is a collaboration with fellow designer Jan Horčik. The project started as an academy project at UMPRUM in Prague and...
Posted by: Creativepool Editorial
Leaders
Sagmeister & Walsh - Milly
Sagmeister & Walsh has completed a rebrand and visual campaign for New York fashion label Milly. The team has applied its rich and vivid art direction trademark to create a campaign that will be produced in print,...
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Leaders
Pentagram - Berry, Bros. & Rudd
Pentagram has designed a series of 16 bottle labels for wine seller Berry, Bros. & Rudd, exploring themes of visual puns, dingbats and conundrums. One such label for Leap in the Dark shows the word “leap”...
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Leaders
Beardwood & Co - Iron-Tek
Beardwood & Co took inspiration from a classic American poster by Harold Von Schmidt for a packaging and ID rebrand of the Iron-Tek protein supplement range, in what its agency is referring to, rather boldly, as a...
Posted by: Benjamin Hiorns
Leaders
Studio Science - Octiv
Studio Science, a leading design and innovation consultancy, has designed a comprehensive rebranding and repositioning initiative for Octiv, a sales productivity solutions platform formerly known as Tinderbox. The Octiv...
Posted by: Creativepool Editorial
Leaders
Brand Union - Race Against Dementia
Brand Union has created the brand identity for Formula 1 legend Sir Jackie Stewart’s new charity, Race Against Dementia. Race Against Dementia aims to fund research to find a cure for the disease and search...
Posted by: Creativepool Editorial
Leaders
Bompas & Parr - Propercorn Institute of Flavour
Bompas & Parr has designed popcorn brand Propercorn’s new month long pop-up, “Institute of Flavour.” Based in Soho, London, the pop-up features a popping room and kitchen where...
Posted by: Creativepool Editorial
Leaders
Monotype - Transport for London
Monotype, the font and technology specialist, has updated the iconic Transport for London typeface to coincide with its centenary, featuring new hashtag, @ and ampersand signs. The new typeface, called...
Posted by: Creativepool Editorial
Leaders
jones knowles ritchie - Irn-Bru
The fizzy drink “Made from Girders” and beloved of anyone of Scottish descent who has ever experienced a bone shattering hangover is getting a rebrand for a modern age. jones knowles ritchie has created...
Posted by: Benjamin Hiorns
Leaders
MultiAdaptor - Shakespeare Lives
MultiAdaptor has created the identity for the British Council’s Shakespeare Lives campaign, which marks the 400th anniversary of the playwright’s death. Shakespeare Lives is an international programme of...
Posted by: Creativepool Editorial
Leaders
Leon&Chris: Way Out West
Stockholm-based design studio Leon&Chris has created the identity for this year’s Way Out West festival (also in Sweden), around the theme of throwing paint. The Way Out West festival is a three-day music festival held...
Posted by: Creativepool Editorial
Leaders
JKR - Domino's
I love me some Domino's Pizza, but have always considered their box designs to be a little on the plain side, especially when compared to competing brands. JKR obviously agree, as the consultancy has decided to go big with their...
Posted by: Benjamin Hiorns
Leaders
Wolff Olins - Oi!
Wolff Olins has launched a new brand identity for the spectacularly named South American telecoms company Oi, which is centred on a a user-generated logo that reacts to the sound of the customer’s voice. In creating the...
Posted by: Benjamin Hiorns
Leaders
The Clearing - Ascot
Ascot has been rebranded by The Clearing, which has sought to make the racecourse a destination brand in a bid to stop regular race meetings being overshadowed by flagship event Royal Ascot. Although Ascot attracts high profile...
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Leaders
Wolff Olins - Enel
Wolff Olins has created a bold new brand identity for electricity and gas company Enel, which aims to mimic the idea of moving energy. To convey this message, each letter in the new logo includes a cursor that echoes a light bulb...
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Leaders
Bulletproof - Maynards Bassetts
Confectionery brands Maynards and Bassetts have been brought together under one identity to form a new more “Adult” candy brand as part of a rebranding strategy by Bulletproof set to roll out next month....
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Leaders
Boxer - McDonald's
Boxer has designed a new packaging range for McDonald’s in order to help the fast food giant better reflect its vision as a more modern and progressive company. Beginning in the US, the new look will also roll out to the UK...
Posted by: Creativepool Editorial
Leaders
Venturethree - United Nations
Venturethree has branded an ambitious United Nations project to create a green wall across the breadth of Africa made up entirely of plants and trees. The Great Green Wall campaign launched earlier this week at the UN...
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Leaders
Kessels Kramer - NRW Forum
Kessels Kramer has designed a new identity system for NRW Forum, the German cultural centre, based around the phrase “Change is the only constant.” Taking this as a starting point the only thing that is certain...
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Leaders
Blast - The Wellcome Trust
The Wellcome Trust has turned to Blast to communicate “The Crunch,” a new public engagement initiative that promotes good food, health and environmental education in young people. Blast has worked on naming The...
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Leaders
Pentagram - Leafs by Snoop
Pentagram partner Emily Oberman has created the laid-back Californian cool branding for Snoop Dogg’s new range of Cannabis infused products, which are going on sale in the US (in legal states of course). Marijuana...
Posted by: Creativepool Editorial