Displaying 1 - 36 of 8745 results
Ahead of this year’s Cannes Lions International Festival of Creativity, we've decided to share our admiration for brands that celebrate their charisma through design. Whether it’s capturing the attention of consumers or the eyes of judges,...
Posted by: Jones Knowles Ritchie
It’s probably the Goldsmiths in me that means I have a special appreciation of emotional design. The kind that goes beyond beauty of just form and function to resonate at a deeper level, evoke memories, provoke feelings, or transport you to...
Posted by: Jones Knowles Ritchie
A lot has been said about the Airbnb redesign. I’ve read numerous articles, blogs and pithy tweets on the subject. I’ve also seen plenty of iterations of the logo in the digital sphere. The mark itself is designed so that everyone can...
Posted by: Jones Knowles Ritchie
An idea born out of a purpose that doesn’t just highlight the cause it’s trying to address; it actually does something about it through the product it actually is. Too often, the marketing mix and design are asked to make people want...
Posted by: Jones Knowles Ritchie
With Whatsapp messages replacing phone calls, Instagram likes driving our self-worth and Facebook posts replacing real human interaction, how can we truly connect in a digital world? Back in 2012, Nike gaves us a master class in brand connectivity...
Posted by: Jones Knowles Ritchie
“Do unto others as you would have them do unto you.” Easier said than done for more than 2000 years in all aspects of life, not least communications. Perhaps quoting scripture is heavy however for me, the most noteworthy work from the...
Posted by: Jones Knowles Ritchie
It’s fascinating to see how communications adapt (or fail to adapt) to changing media formats. Old Spice skillfully repurposed their ‘The Man your Man Could Smell Like’ TVC content for social media. Earlier this year, Jeep’s mobile-optimised...
Posted by: Jones Knowles Ritchie
Ever wondered what makes a great campaign? wonder noun: 1. a feeling of amazement and admiration, caused by something beautiful, remarkable, or unfamiliar. "He observed the intricacy of the ironwork with the wonder of a child." 2. a person...
Posted by: Jones Knowles Ritchie
What a simple, smart idea. Taking its insight from child educational methods, rather than traditional advertising persuasion, to great effect. Nivea hit the beaches of Rio to help parents and kids understand the impact of not applying sun...
Posted by: Jones Knowles Ritchie
The poster campaign for Depaul, the homelessness charity, exemplifies how copywriting can deliver a real sucker punch in emotional impact. “There is another side to the story” is the creative idea, and the execution is pleasingly literal,...
Posted by: Jones Knowles Ritchie
In the creative industries, the terms "green" and "sustainable design" are often used interchangeably. However, there are subtle but significant differences between these two concepts it might be important to understand if you’re a brand...
Posted by: Benjamin Hiorns
The fusion of sustainability and brand identity has been a subtle but crucial pivot point for a while now, but it doesn’t come naturally for everyone. How, for example, is a company that relies on fossil fuels meant to promote itself as a...
Posted by: Benjamin Hiorns
Can I tell you a secret? As a branding designer and consultant, I've come to realize a truth that might ruffle a few feathers: Design, in and of itself, doesn't sell. Before you sharpen your pitchforks, allow me to elaborate. Design, particularly...
Posted by: Marc Posch
We caught up with Studio Miko Co-Founder and Creative Director Alistair Millen this week to talk the enduring value of design in a “do it yourself” world. How was your company born and where are you based? Both Laurence, co-founder, and...
Posted by: Creativepool Editorial
Pearlfisher, the brand design agency, has unveiled its design for The Pack by KOTEX for tween girls at school in South Africa. The kit goes beyond the traditional functionality of fem-care to transform menstrual education into an engaging, empowering...
Posted by: Creativepool Editorial
I just hung up the phone. It was my friend Heather on the other end. Heather is not just any designer; she's an absolute wizard when it comes to navigating the world of AI in design. In fact, she's so good at it that she even teaches classes on the...
Posted by: Marc Posch
Can you believe it, we’re almost already two weeks into 2024? The passage of time is a strange and cruel thing and I feel almost nervous that it’s taken me this long to break out a true predictive trends piece. Trend forecasting, you...
Posted by: Benjamin Hiorns
This week, we speak to David O’Hearns, Managing Director at Dawn Creative, about how a nightmare at an old agency turned into a beautiful dream of a fresh start. A new dawn, if you will… How was your company born and where are you...
Posted by: Creativepool Editorial
How did you get into the industry? Ever since I can remember art has always been my passion. Initially I studied a foundation course in Eastbourne which covered a broad range of subjects and then progressed onto a higher level course in Barnet....
Posted by: Creativepool Editorial
There's a lot of buzz about how generative AI is streamlining processes and saving time in the creative tech industry. However, the aspect I find most intriguing is considering how creatives will utilise all this extra time afforded by these...
Posted by: Creativepool Editorial
WeWantMore is an Antwerp-based, award-winning design studio that works across Benelux, France, UK and beyond. Its strong design thinking uses authentic storytelling across two disciplines at the highest level: branding and interior design, to create...
Posted by: Creativepool Editorial
This is our chat with Alexander Fahie, CEO & Founder at Ethical Angel as part of ‘Design For Good’. Ethical Angel’s technology makes it easy and rewarding to give employees experiences for development and positive impact. The...
Posted by: ADLIB
Whether you’re already in the design industry or are a design student, you must have come across the news about government cuts within the arts sector. It’s been rumoured for a while, although right now, as we’re in the midst of it, there’s...
Posted by: Tony Clarkson
What is a brand identity? Your brand identity can also be referred to as your corporate identity and goes beyond simple logo design or branding services. Instead, it includes any tangible element that lets you differentiate yourself from the...
Posted by: Think Design Manchester Ltd
The topic of accessibility has been gaining increasing prominence in the design industry over the last few years, particularly in the wake of the pandemic. However, while the sector appears to be reevaluating the real-world consequences of its...
Posted by: Benjamin Hiorns
How did you get into the industry? I have always been interested in popular culture. Starting with comics, magazines, films, music etc I was good at art in school and started designing (fictional) album covers at an early age at school. In...
Posted by: Creativepool Editorial
A poor creative never blames his tool but in the same breath, without our tools we probably wouldn’t be of much help to anybody. Having the right tools and equipment is vital when it comes to delivering exceptional work and staying ahead of the...
Posted by: Benjamin Hiorns
In the vast realm of technology and innovation, one company has consistently stood out for its ability to captivate the world with its unique and defiantly iconic approach to branding: Apple. From its humble beginnings in a Californian garage and...
Posted by: Benjamin Hiorns
It’s so important to make sure that all UX design is accessible to any users that try and gain access to it, but how do you make sure that your design is as accessible as it can be? Design is only going to be useful if it’s accessible...
Posted by: Creativepool Editorial
The problem Today's market is more competitive than ever, and when teams come together to define their must-win strategy for a project, an essential part of this is often overlooked or left until the last minute when the pressure is on and time is...
Posted by: Wedidit Creative
Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. Involving five phases- Empathise, Define, Ideate, Prototype and...
Posted by: Creativepool Editorial
Establishing a team in New York has been an eye-opening experience in comparative hiring cultures for Manchester-based design recruitment agency Craft. Here, Tommy Castleman, Associate Director at Craft, shares insights and best practices from design...
Posted by: Creativepool Editorial
An invention the world didn't know it needed has been unveiled. Premium Chips brand Hoeksche Chips, in partnership with Wunderman Thompson, has solved a problem that has haunted chip-eaters worldwide for decades. Humanity has been plagued by the...
Posted by: Creativepool Editorial
The Design Council’s refreshed visual identity launched with sustainability and accessibility at its heart. As the UK’s national strategic advisors for design, the Design Council aims to open a conversation around graphic design...
Posted by: Creativepool Editorial
How did you get into the industry? I guess all the early signs were pointing towards a career in design, but in hindsight it’s quite shocking just how little thought went into pursuing this path. Art and design were my favourite subjects, and...
Posted by: Creativepool Editorial
The internet has made a massive difference in the graphic design industry. The marketing landscape has changed a lot, leading to a change in consumer behaviour. And all of this has meant that designers have had to adapt and change to not only keep up...
Posted by: Tony Clarkson