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Leaders

FedEx and AMV/BBDO heat up China

FedEx, the American global courier delivery service, is looking to bolster interest in its UK division with a new film featuring the famed Nevisian hot sauce maker Llewellyn Clarke, whose “Hot Pepper Sauce,” is shown travelling from the...

Posted by: Creativepool Editorial
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Leaders

What do Lionel Messi and Neil Patrick Harris have in common?

The answer to the headline question is simple; they both appear in groundbreaking new campaigns, with one starring in a campaign for an international airline, and the other starring in a campaign for a 90-year-old fashion brand. Neil Patrick Harris,...

Posted by: Benjamin Hiorns
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Leaders

Airbnb strike emotional chord celebrating the fall of the Berlin Wall

A new national US campaign from Airbnb, the website that allows users to rent out their own homes to tourists and vice versa, uses the 25th anniversary of the fall of the Berlin Wall to tell an emotionally engaging story about two men from opposite...

Posted by: Benjamin Hiorns
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Leaders

Top 50 global brands with social influence

The inaugural “Klout 50” was announced yesterday, ranking the top 50 global brands by their social influence and engagement. The list, ranked by Lithium Technologies, the software company that “Helps companies reinvent how they...

Posted by: Benjamin Hiorns
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Leaders

Crimson Hexagon expands to WeWork's new South Bank location

The social media monitoring and analysis software company Crimson Hexagon, recently opened its new European headquarters on London's South Bank within the “WeWork London” workspace. The new office is home to a team that's expected to...

Posted by: Benjamin Hiorns
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Leaders

Dyson Thinks Your Humidifier is Unhealthy

Renowned British technology company and vacuum cleaner dons Dyson, recently launched its first humidifier, but unlike most humidifiers, which have been known to spread unwanted, potentially harmful bacteria, Dyson's claim their industry-first model...

Posted by: Benjamin Hiorns
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Leaders

McCann's Nestle account gains new global ECD

It was announced yesterday that Adrian Botan has been promoted to the role of global executive creative director for the McCann Worldgroup's Nestle account. Botan will join fellow global executive creative directors James Dawson-Hollis, Bill Wright...

Posted by: Benjamin Hiorns
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Leaders

October's latest vertical and horizontal moves in the creative world

The last week has seen a lot of creative moves, with announcements made from all corners of the globe. Perhaps the biggest announcement was made by video advertising firm TubeMogul, who hired Mauricio Leon, formerly of ZenithOptimedia, as commercial...

Posted by: Benjamin Hiorns
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Leaders

BlackBerry reinvents itself with the help of a new AOR

Having lost the majority of its casual business to its more successful rivals, BlackBerry is looking to resurrect itself as a business brand, and is hiring a business to business agency to help make the transition a success. After a comprehensive...

Posted by: Benjamin Hiorns
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Leaders

PayPal and eBay become separate entities from 2015

eBay announced yesterday that it plans to cease trading eBay and PayPal, the online auction site's electronic payment system, as separate entities, and will be operating them as independent publicly traded companies. The surprise move follows Apple's...

Posted by: Benjamin Hiorns
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Leaders

Keep Track Of Your Wish List With Twitter

November is the busiest marketing month and Amazon is giving its customers another tool to keep track of all the goodies that will be filling up their online shopping baskets. Yesterday Amazon introduced #AmazonWishList, allowing customers to add...

Posted by: Creativepool
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Leaders

Chairman Retires After Rugby World Cup Campaign

Friday 19th September 2014 it was announced that Simon Sherwood, the Group Chairman of Bartle Bogle Hegarty (BBH), is to retire at the end of the year. Simon Sherwood began his advertising career in 1979 as a graduate trainee at DDB. At the beginning...

Posted by: Creativepool
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Leaders

Ogilvy & Mather named one of the top 100 companies by Working Mother

Yesterday, Working Mother, the magazine for career-committed mothers, announced their 100 Best Companies for “Outstanding leadership in establishing policies, programs and corporate culture that supports working moms” in 2014 by including...

Posted by: Benjamin Hiorns
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Leaders

First-half profits looking good for M&C Saatchi

M&C Saatchi has posted strong profit and revenue growth for the first half of 2014, with the advertising and marketing company declaring a 15% increase in its dividend to 1.40 pence, up from the 1.21 pence it declared last year. The profits have been...

Posted by: Benjamin Hiorns
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Leaders

How to make yourself a billionaire with a failing social network.

How about this for a pitch. A new social network - only you pay for this one. For your money, you are guaranteed the opportunity to interact with celebrities, leading business people, sport stars and top technology people. Essentially, you're buying...

Posted by: Magnus Shaw
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Leaders

Abbott Mead Vickers BBDO net Gareth Bale for BT Sports spot

Real Madrid's superstar Welsh left-winger Gareth Bale has been scooped up by BT Sports to star in the latest campaign to promote its European football rights. The campaign is centred around an ad, created by Abbott Mead Vickers BBDO, which features...

Posted by: Benjamin Hiorns
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Features

Tune Out. What use is radio to young people?

Recently it was announced that Radio 1 and Radio 1 Xtra would be shedding a cross section of their DJs. Controller Ben Cooper has handed Mike Davies, Jen Long, Ally McCrae, CJ Beatz, Crissy Criss and Robbo Ranx their cards, and his actions are blamed...

Posted by: Magnus Shaw
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Leaders

WPP CEO survives shareholder revolt over excessive pay

WPP CEO, Sir Martin Sorrell has survived yet another revolt against his gigantic salary and bonus package, after over a quarter of the advertising giant's shareholders failed to back it at the company's annual general meeting yesterday, which took...

Posted by: Benjamin Hiorns
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Leaders

mmadigital hires Phil Howells as creative consultant

mmadigital, the Manchester-based specialist online marketing agency for the legal sector, has completed a hat-trick of summer hires by appointing Phil Howells, the creative genius behind the “It's a bit of an animal” campaign for...

Posted by: Benjamin Hiorns
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Leaders

How one man predicted the future of televison.

From Cicero to Aubrey Beardsley, human beings have never had to look too far for individuals touched by the hand of creative genius. But finding intellects so inspired, profound and insightful they actually manage to predict the future, is more of a...

Posted by: Magnus Shaw
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Leaders

Ogilvy & Mather take best in show at the 46th Annual Effie Awards

At last weeks 46th Annual Effie Awards, Ogilvy & Mather walked away with top honours for Unilever's “Winning Back Dove Love” campaign for Dove Real Beauty Sketches. It was revealed as the winner of the 'Grand Effie' (effectively the 'best...

Posted by: Benjamin Hiorns
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Industry

Clerkenwell Design Week Diary: Day 1

Happy Monday! We are all patiently waiting for the release of innovative installations, pop-up exhibits and showroom events this coming week. For those of you who are new to Clerkenwell Design Week, it is a three day showcase in the heart of one...

Posted by: Creativepool
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8 Great Books for Copywriters

I don't know about you but I've noticed that an increasing amount of people are chucking in their day jobs to embark on a career as a freelance copywriter. I'm not entirely sure why so many fancy their chances. I guess they believe they can write a...

Posted by: Creativepool

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