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Leaders

Download your copy of the Annual 2016

140 Pages 86 Companies 24 Categories 2 Agencies of the Year 15,000 People's Choice votes 100 Influencers The 2016 Creativepol Annual. A collection of the best creative work from global agencies and individuals for 2015! Download your copy...

Posted by: Creativepool
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Job Description: Copy Editor

A copy editor makes sure that a text is readable, accurate and ready for publication. View People View Companies View Jobs Job Description, Salaries and Benefits A copy editor makes sure that a text is readable, accurate and ready for...

Posted by: Creativepool
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Inspiration

How do you sell a sofa in a box? #BehindTheIdea

Sofa-in-a-box brand SNUG launched its first out of home (OOH) campaign in March with the tag line ‘Sofas to fit big, little or awkward spaces’, created by krow Group. The campaign aims to show Londoners they don’t have to sacrifice...

Posted by: Creativepool Editorial
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Industry

10 top tips to help you win creative awards

After 11 year's of running The Annual we've picked up a few key pointers on how to craft a winning awards entry. Below is the Top 10 tips from ourselves, previous judges and winners on how to create the perfect submission. 1. Tell A Story An...

Posted by: Creativepool
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Industry

The Top 10 Most Asked Questions About The Annual - Answered!

The next Annual deadline is just a few days away! To help you with your submissions we have collected answers to the 10 Most Asked Questions about The Annual. 1. How do I submit my work? It all starts on your Creativepool profile. Choose the work...

Posted by: Creativepool
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Inspiration

Designit create a comedy series for Pluralsight #BehindTheIdea

What’s the obvious answer when putting together a campaign for an online education company? Create a four-part comedy series, of course! To learn more about this bonkers but brilliant idea, we spoke to the team behind it. What was the...

Posted by: Creativepool Editorial
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Industry

The Implications and Complications of AI Branding #BrandMonth

There will come a time in the not-too-distant future where I officially get sick of writing about AI. Thankfully, however, I’ve not quite crossed the indifference Rubicon yet. Indeed, given the pace the technology is developing, it seems...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Sleek Events Founder Jennifer Davidson

Tell us a bit about your role! Is there a “typical” day? As a founder, there is never a typical day. My role has evolved as the business has grown over the past 10 years. I love having variety in my day, but I find most of my time is...

Posted by: Creativepool Editorial
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Industry

How to hire a Typographer

In today’s digital era, typography plays a pivotal role in enhancing brand identity, conveying meaning, and elevating the user experience. Whether you’re designing a website, logo, or marketing materials, the right typographer (font...

Posted by: Creativepool Editorial
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Industry

How AI Will Transform Marketing in 2024 and Beyond #MarketingMonth

If the recent Willy Wonka spectacle taught us anything it’s that relying too heavily on AI for anything at this point is a fool’s errand. However, while there are significant drawbacks to using too much AI in a creative capacity, when it...

Posted by: Benjamin Hiorns
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Inspiration

Building a greener future for London with TfL #BehindTheIdea

Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...

Posted by: Creativepool Editorial
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Features

The Rise of AI in Design: A seismic shift is happening right now

I just hung up the phone. It was my friend Heather on the other end. Heather is not just any designer; she's an absolute wizard when it comes to navigating the world of AI in design. In fact, she's so good at it that she even teaches classes on the...

Posted by: Marc Posch
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Inspiration

Alpro’s global redesign emphasises flavour #BehindTheBrand

According to research, the dairy alternatives market is worth $24 billion USD globally. With more and more brands to compete with, Alpro - a veteran of the category - has unveiled a global brand refresh from Elmwood London, which places a greater...

Posted by: Creativepool Editorial
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Features

Using AI to support your marketing

Sarah Evans, Head of Digital at PR agency, Energy PR, offers her advice on using AI to assist with your marketing work, freeing your team up to focus on the areas where you can add the most value. AI is not new. However, the launch of platforms like...

Posted by: Energy PR
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Industry

Are agencies ready for true AI disruption in 2024? #PredictionsMonth

What better way to celebrate the “most depressing day of the year” than by pontificating over the collective demise of the creative industries? I jest, of course, but there is a surprising amount of doom mongers out there who would have...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on children’s artist and illustrator Floris Eloff

How did you get into the industry? After completing my Art & Design studies at the Durban University of Technology, I dived with youthful enthusiasm into my first attempt at illustrating a children’s book, written (dutifully) by my mother back...

Posted by: Creativepool Editorial
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Leaders

#CreativeLeaders | An interview with Iris Worldwide’s Ross Taylor

This year, Creativepool celebrated 10 years of creative excellence with the eighth edition of the Creativepool Annual and handed out over 250 prizes at a lavish Annual Launch Party in the centre of London. Without the individuals, however, the...

Posted by: Benjamin Hiorns
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Inspiration

Art is dead(?) - The dangers of AI in creative spaces

“Roko’s Basilisk” is a popular thought experiment. It proposes a hypothetical situation in which an all-knowing, all-powerful. An evil artificial intelligence comes into power in the future. It may want to destroy every human who...

Posted by: Think Design Manchester Ltd
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Features

Google Search, AI and how SEO will be affected

Google is more than the little engine that could. With Google announcing their new AI generative search tool, how should your approach to SEO change? SEO managers across the globe are already very aware of how their approach to SEO is constantly...

Posted by: Think Design Manchester Ltd
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Leaders

Raise Your Digital Creative Game - It’s Not A Gamble #FutureMonth

Josh Partridge, VP & Head of EMEA at Yahoo Advertising explains why advertisers must raise their digital creative game if they’re to attract customers. Internet nostalgia is a funny thing. We talk about digital transformation as if it’s...

Posted by: Creativepool Editorial
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Features

Generative AI: more harm than good for influencer marketing? #FutureMonth

As the topic of Artificial Intelligence (AI) has taken over discussions from Parliament to Cannes Lions and beyond, industries across the world have begun to implement the technology into both their everyday processes and future plans. The greatest...

Posted by: Creativepool Editorial
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Features

The grim future of Threads #FutureMonth

Tangerine’s social strategist, Ciaran Howley, takes on Threads and its impact (or lack thereof) on the industry, now it’s been live for a couple of weeks. Weeks on from the roaring success of Meta’s X/Twitter killer Threads’...

Posted by: Creativepool Editorial
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Inspiration

The Past Reimagined

Making cultural heritage relevant and popular to new generations When we explore our past, it is not because we want to go back to what our ancestors were but because we search for our connection to the stories, the songs, the lives and the rituals...

Posted by: Klaus
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Workshop

How Much Should I Charge as a Freelance SEO Copywriter?

In today's increasingly digital landscape, where online visibility is crucial for businesses, freelance SEO copywriters play a vital role in helping companies optimize their content for search engines. As a freelance SEO copywriter, it's essential to...

Posted by: Creativepool Editorial
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Features

Why design matters in bids | #MoneyMonth

The problem Today's market is more competitive than ever, and when teams come together to define their must-win strategy for a project, an essential part of this is often overlooked or left until the last minute when the pressure is on and time is...

Posted by: Wedidit Creative
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Features

Trust comedians to make comedy: How to (properly) use comedy in ads

Comedians Stevie Martin and Lola-Rose Maxwell discuss how their experience of writing, performing, directing and editing their hit viral sketches influenced their recent success in creating authentic and genuinely funny comedy ads. Stevie (left)...

Posted by: Creativepool Editorial
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Inspiration

9 Reasons Your Brand Should Tell Stories

For CMOs today, options for building your brand are changing before your eyes. These days, leading brands think like publishers, creating editorial calendars, hiring chief content officers, and curating their asses off. This is all good and well, but...

Posted by: Lysle Wickersham
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Inspiration

The taboo-busting plastic-free period pants | #BehindTheIdea

Sky Media recently revealed WUKA’s advertising campaign as one of the five winners of the Sky Zero Footprint Fund initiative. The taboo-busting ad encourages women to ditch plastic-riddled disposable pads and tampons in favour of its...

Posted by: Creativepool Editorial

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