Displaying 1 - 36 of 1492 results
Ever since our ancestors first gathered around campfires, listening in silent wonder to spoken history, people have always loved stories. We’re hardwired to adore a tale well told - which is one of the many reasons great copy is critical to...
Posted by: The Being Group
In today's advertising car interview, we learn about how to break into the advertising industry from Braylond Howard aka The Copy Samurai. He talks through his journey with the Marcus Graham Project to emerging into the agency world. Come along for...
Posted by: Kevin Forister
Website: www.goodcopybadcopy.co.uk Twitter: @goodcopybadcopy Facebook: facebook.com/dorisandbertie When did you start out blogging? According to my archive, October 2006. I can’t believe it’s been that long! How did you choose your blog...
Posted by: Creativepool
by Magnus Shaw. In the distant past, I trained to be a croupier. A roulette dealer, to be accurate. Roulette is fairly complicated and the dealer must be aware of every aspect of the game in progress - monitoring when the bets go down, who has won,...
Posted by: Creativepool
Here's a little plug for a Twitter feed we can all enjoy. Called @AgencyQuotes, it simply compiles strange, amusing and ridiculous things which have been uttered in the offices of creative businesses throughout the land. Highly entertaining and...
Posted by: Magnus Shaw
Think back about fifteen years or so, and you'll probably see yourself slowly (very slowly) browsing the internet on your dial-up connection, looking at websites and thinking 'I've gotta get myself one of those'. If you're a designer or art director,...
Posted by: Magnus Shaw
A copywriting pal of mine has drawn my attention to a collection of quotes about, well, copywriting. I'm always delighted when these things crop up, because I feel sure blog posts on design and art direction outnumber pieces on copy by about a...
Posted by: Magnus Shaw
1. "I've changed the copy, so I'm sending it back for you to make it read properly." Ah! So you couldn't resist meddling with the perfectly good copy I sent to you - and now you want me to put it right. Right? 2. "I know it's not in the brief, but...
Posted by: Magnus Shaw
Most days, I take time to read the work of other writers online - and today was no exception. Prompted by a link on Twitter, I visited an article which several users were recommending. They were right - in terms of subject matter and content, it was...
Posted by: Magnus Shaw
I'm always impressed by people who plan their career. Or rather people who plan their career and realise those plans. Planning stuff is easy, making it happen is something else - particularly in this business. Let's say, on your first day in the ad...
Posted by: Magnus Shaw
When people ask what I do for a living, I tend to get in a terrible flap. This is largely because I do a variety of things. I pen pieces about music, I blog about advertising and the creative industry (obviously), I present podcasts and radio...
Posted by: Magnus Shaw
Last week I wrote a piece for Creativepool, suggesting the role of the copywriter had become sidelined to the extent that designers were now the 'creatives'. I also wondered whether this wasn't just an attack of paranoia. Well, it wasn't. The column...
Posted by: Magnus Shaw
Over the last week, I've very much enjoyed reading a debate, prompted by one of my Creativepool columns, on LinkedIn. It's always particularly satisfying to find creative professionals reacting to a piece I've written and I'm grateful to anyone who...
Posted by: Magnus Shaw
Have you been to a supermarket recently? If you have, did you ask the till operator whether you could take the contents of your trolley for nothing? Of course you didn’t. The very suggestion you might be entitled to free groceries would be...
Posted by: Creativepool
By Magnus Shaw Well, I'm just having a look around. Being on the new Creativepool is rather like moving into a swanky new apartment, where all the furniture has arrived, your clothes neatly hung in the wardrobe and you've been carefully placed on...
Posted by: Creativepool
by Magnus Shaw. Almost 2013 and the general appetite for celebrity displays no signs of abating. Not only do we have a voracious interest in those who are famous, but we're carrying an insatiable hunger to be well-known ourselves. Forget...
Posted by: Creativepool
by Magnus Shaw. Here's a problem which only came to my attention this week. Actually I think it has been lingering in the back of my mind for a couple of decades, but it only came into focus a couple of days ago. Because I write columns here and...
Posted by: Creativepool
by Magnus Shaw. The last time I worked on a major print campaign, we employed a piece of software to automate the production process. It was a clever bit of kit. Once the parameters had been set by a designer (ad sizes, logo clearance, calls to...
Posted by: Creativepool
I felt sure if we waited long enough, someone would grasp the nettle and prove that the art of copywriting isn’t dead, just having a lie down. The fact that this little miracle has been achieved by one of the nation’s best known (and best...
Posted by: Creativepool
Cover photo: National Express by 3 Colours Rule I am always blown away by the variety, quality and quantity of creative work uploaded to Creativepool every single day. I delve into the site and an hour later, not unlike a Wikipedia black hole, I...
Posted by: Heather Deacon
What is it about British brand design that transcends borders and epitomises international branding? At R Design we have been enjoying a flurry of interest from overseas brand owners, which have come to us specifically for that international...
Posted by: R Design Ltd
Ashton Kutcher - you know the fellow. He's famous, isn't he? Famous for some quite poor movies; famous for marrying Demi Moore; famous for that Hollywood hidden camera thing - Punk'd; and famous for launching websites. Hang on - famous for launching...
Posted by: Magnus Shaw
Recently, I've been hosting some copywriting seminars. And I'm delighted to say the participants have all been attentive, smart and enthusiastic.That's not always the case, however. So, if you're due to deliver a pitch, presentation or training...
Posted by: Magnus Shaw
Something has gone terribly wrong with the strapline. Not just a particular strapline, but straplines in general. And I don't mean they're just not much cop these days (although as American 'Realise The Potential' Express will tell you, they're not)....
Posted by: Magnus Shaw
I tried Corsodyl once. My mum had a bottle in her bathroom cabinet and, as it said it was a mouthwash, I took a liberal swig. It was very much like rinsing with floor polish and Polo mints. But it is a 'medicine' and the worse a medicine tastes, the...
Posted by: Magnus Shaw
Seven pianos. Seven artists. Seven locations. Everyone is allowed to play a tune. From August 14th until September 28th 2013. Live music brings people together and provokes spontaneous interactions that may lead to new cooperations or even to...
Posted by: De Facto Image Building
by Jacob Cass. This article will guide you through the process of creating the identity & logo for one of my recent clients, UKE, offering insights into not only the thought process behind creating the logo but also the creation of the logo...
Posted by: Creativepool
by Magnus Shaw. I work as a copywriter and blogger. I also do something I call consultancy - advising people on their writing, marketing or branding, really. Sometimes, I produce or present radio programmes too. These are all very enjoyable and...
Posted by: Creativepool
No matter your line of business, you’ll need to create engaging copy - the words you use to promote your services online. Whether you’re trying to catch the attention of passers-by with a poster, convert leads into customers with...
Posted by: Creativepool Editorial
“To write is human, to edit is divine.” These are the words of Stephen King, arguably one of the most successful novelists of all time and he certainly has a point. The best copy editors, after all, exist to sharpen the edges, make sense...
Posted by: Creativepool Editorial
Greg Gibson is a creative director and designer living and working in San Diego, California. He is a Partner & CCO at Grizzly, a hybrid creative company based in San Diego and Austin, Texas. Over the last eight years, Greg has led the...
Posted by: Creativepool Editorial
Brand Team of the Year is an interesting category to score. Judges are exposed to a number of brilliant brands and their creative strategies, and like in the case of EVEN Creative Founder Dan Wilkinson, there will always be something amazing to learn...
Posted by: Creativepool Editorial
Most everyone has heard of Simon & Garfunkel, Penn & Teller and Dolce & Gabbana, even though they are in such different industries. At the heart of what brought these distinctively different duos such fame is how well they play to each other’s...
Posted by: OpenText Hightail
Resplendent in a white silk dress and crimson cape, the Queen steps gracefully down from her golden chariot and begins a slow, dignified walk into Westminster Abbey. Accompanied by the ancestral Mistress of the Robes and Archbishop of Canterbury, the...
Posted by: Woven Agency