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Leaders

Rebrand Roundup: From the Tate Modern to STÓR

Peter Saville/Morph - Tate Modern British graphic design legend Peter Saville is the mastermind behind the new graphic identity for the Tate Modern art gallery; a colourful model of the complex itself that includes the new Herzog & de Meuron...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

RKCR/Y&R - Lombard Odier RKCR/Y&R has been appointed by Lombard Odier to be its first global advertising agency partner following a competitive international pitch involving BETC Paris, Fred & Farid and Armanda Testa. Lombard Odier is one of the...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Politics to Chocolate, or both

Design Army - Harper Macaw Ahead of this year's heavily publicised and unprecedentedly divisive US presidential election, the creative gurus at Design Army are encouraging American citizens to chose their chocolate bars based on their political...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From Cuban Rum to Marbled Popcorn

Pearlfisher - Havana Club Pearlfisher has partnered up with a team of Cuban artists to reposition the Havana Club rum brand as a hand-crafted product designed to appeal to rum connoisseurs and first time drinkers alike. A new identity and visual...

Posted by: Creativepool Editorial
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Workshop

The benefits of getting an agent

Getting an agent Agents promote creatives in a number of ways, including, on their websites, by personal one-to-one presentations to commissioning art directors/buyers and direct email-shots. Promotions can take the form of postcards, desktop...

Posted by: Creativepool
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Leaders

Get Me Hire: We've explored how to make the most of your talent

Creativepool has been supporting those who are looking to hire the best talent and those who are looking climb the creative ladder for over a decade. We’ve decided to dig a little deeper into the process to give you insight on how the industry...

Posted by: Creativepool
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Leaders

DDB NY get sexually creative for the Wildlife Conservation Film Festival

Sex is a natural part of life that advertising largely ignores because it's not 'clean' or 'safe' enough for many brands, but the DDB New York has thrown caution to the wind with a new campaign for the Wildlife Conservation Film Festival, which...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: FCB

Project:Nose With a 40% smaller brain area that perceives odour when compared to females, the male olfaction is less sensitive on average. Nivea Men used this insight, and the scientific fact that men generally sweat more and can't smell their own...

Posted by: Creativepool Editorial
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Inspiration

7 ways to succeed as the underdog

Three guys got lucky with a nomination for their startup; Fabrik at this year’s Webby Awards next to industry giants Squarespace and Adobe. This short guide explains how they got this far and why you should back the little guys. Help them...

Posted by: Fabrik
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Leaders

#TechTuesday: Candela, Punkt, & Glass iPhones

In a week where drones have been a big feature in the news for all the wrong reasons thanks to a collision at Heathrow and a rogue concert drone at a Muse gig, I've decided to take the weekly Tech feature in a slightly different, more insightful...

Posted by: Benjamin Hiorns
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Leaders

Does Sex Still Sell?

Scope Overflowing champagne bottles, foamy shower scenes, underwear models in pillow fights. We’re all familiar with the sexy tactics deployed to turn us on to brands because it’s well-established that ‘sex sells’. Yet a study published in...

Posted by: Canvas8
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Leaders

The Recorder: Issue 3

Monotype's long awaited Issue 3 of its printed publication, The Recorder, launches on April 27th. But to avoid dissappointment, you can pre-order your copy today! The Recorder is the original Monotype magazine, a heritage publication dating back...

Posted by: Monotype
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Workshop

Funding for creative talent at UAL

University of the Arts London is the leading specialist creative university with an extensive range of courses in art, design, fashion, communication and performing arts. UAL draws together six Colleges each with its own world-class reputation:...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Brand & Deliver - Workshare Brand & Deliver has won a hotly contested 5-way pitch to design and implement a series of marketing campaigns for Workshare, the leaders in document security and comparison software. These campaigns, to run throughout...

Posted by: Creativepool Editorial
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Inspiration

Monotype designs bespoke handwriting typeface for Sir Quentin Blake

If there’s one word that comes to mind when thinking of Sir Quentin Blake’s work, it’s joy. As one of the world’s most eminent and well-loved illustrators, his art - whether found in his famous collaborations with Roald Dahl,...

Posted by: Monotype
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Leaders

Publicis Media unveil structure and leadership appointments

Publicis Media has unveiled new structure and leadership appointments for its organisation, as announced by Steve King, CEO of Publicis Media. Publicis Media’s structure will cover Top 20 markets, organised by three regions and led by Tim...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: J. Walter Thompson

Amsterdam introduces a new identity for Spa The Rain Project J. Walter Thompson Amsterdam has created a new digital campaign for Spa mineral water, which includes an online film called “The Rain Project,” with supplemental video content...

Posted by: Creativepool Editorial
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Leaders

New campaign aims to reduce 'women as objects' in advertising

Today is International Women's Day, so it's rather appropriate to ask ourselves, as an industry, whether we are actually taking gender equality seriously. Badger & Winters say we're still part of the problem, not the solution. Badger & Winters is an...

Posted by: Magnus Shaw
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Leaders

Ellie Goulding follows in Mark Ronson's footsteps for Mastercard campaign

We recently reported on the collaboration between Mark Ronson and Mastercard, which saw the producer teaming up with a few musical fans to record a unique cover version of his iconic “Uptown Funk” hit. Now it's the turn of BRIT Award winning...

Posted by: Creativepool Editorial
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Leaders

Deutsch take over the Grammys with a little help from Gwen Stefani

Whilst many might consider the Grammys to be little more than a back-slapping exercise for the US recording industry's biggest money-makers that celebrates numbers sold over genuine artistry (much like our own Brit Awards), it can't be denied the...

Posted by: Creativepool Editorial
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Leaders

BBC3 as an online channel: Innovative or Desperate?

BBC Three will become the first TV channel in the world to make the switch from a linear broadcast channel to online-first destination. The reinvented BBC Three will offer TV shows to stream and download through new homes The Best Of and BBC Three on...

Posted by: Magnus Shaw
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Leaders

Design Spotlight: The London Postal Museum

On the surface at least, there's nothing particularly exciting about the mail, and yet without it, many facets of our society simply couldn't function. Granted the internet has cut down significantly on a number of everyday necessities, but sometimes...

Posted by: Benjamin Hiorns
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Inspiration

Havas Media put avocados in space for the Superbowl

There's no doubt that the UK advertising industry has always enjoyed an unrivalled reputation for innovation, creativity and flair. Despite much work becoming rather prosaic and generic in recent years, that reputation sustains and remains. However,...

Posted by: Magnus Shaw
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Inspiration

BBH show us how to deliver a Must-Watch Infomercial

I’ve often thought one of the hardest things to do is to come up with a genuinely engaging infomercial. To turn something rather dull that people “really should” watch and listen to into something interesting and/or entertaining...

Posted by: Ashley Morrison
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Leaders

The Latest Highlights & Trends in Tech

Virtual Reality Microsoft shared new details on its ambitious HoloLens device this week, confirming that the battery of its upcoming augmented reality headset will last up to 5.5 hours. During an event in Tel Aviv, Microsoft Technical Evangelist,...

Posted by: Creativepool Editorial
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Leaders

David Bowie: A Death in Design

When the news dropped yesterday morning that the man born David Robert Jones (he changed his stage name to avoid being mistaken for Davy Jones from The Monkees) had passed away at the age of 69, I was actually half way through my 7th or 8th run...

Posted by: Benjamin Hiorns
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Leaders

Does the Oculus Rift set the standard for VR in 2016?

In the interest of balance, Iv'e decided to cover the news currently rocking the tech world as more of a think piece taking a thorough look on both sides of the fence. First, however, the facts:- It seems like forever and a day that we’ve been...

Posted by: Benjamin Hiorns
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Inspiration

Focal Point: From Graffiti to Screen Printing with ZEBU

How would you sum up ZEBU? ZEBU are an art and illustration duo from Berlin. Our work is bold, reduced and humorous. How did you guys get started in the industry? We have our roots in graffiti and urban art culture. Back in the day we were a...

Posted by: Kate Lewin
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Leaders

The Top Design Stories of 2015

January: Charlie Hebdo cover unites millions against religious fascism For this one, there really are no words that would suffice. It does, however, underline the power that powerful and intelligent creative work still has to bring us together, even...

Posted by: Creativepool Editorial
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Leaders

Mark Foster Gage brings gothic glamour back to the New York skyline

Gothic architecture might be all the rage in the fictional world (just look at Gotham city in the DC Comics universe), but in reality, there's something of a stigma attached to it. It's the antithesis of the clean, plain, cold exteriors favoured by...

Posted by: Benjamin Hiorns
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Leaders

Wieden + Kennedy wants us to give a fuck this Christmas

I've never had a problem with profanity. I believe it was Stephen Fry who said “... “It's now very common to hear people say, 'I'm rather offended by that.' As if that gives them certain rights. It's actually nothing more... than a...

Posted by: Benjamin Hiorns
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Leaders

Razorfish go for the feels with new Canon campaign

Razorfish has announced the launch of a multichannel communications campaign, influencer engagement and online film “Me and my bear” for the popular photograph sharing mobile application Lifecake, which was acquired by Canon earlier this...

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Making the world a nicer place with AHOY Studios

AHOY Studios are a design agency with a difference; dedicated to delivering culturally and socially relevant campaigns that impact the greater good of the world. We caught up with one-half of the agency’s founders, Connie Koch, to hear more about...

Posted by: Kate Lewin
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Inspiration

Paris Dispatch: Narrating space at Germain restaurant

Germain is a Parisian restaurant like no other. It finds its home in the quaint Rue de Buci, surrounded by all the plushness of Boulevard St Germain. But whilst the location might be quintessentially Parisian, the restaurant’s interiors are...

Posted by: Kate Lewin
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Workshop

10 Tips for contacting Agents & Publishers

In a recent article I pulled together 10 Tips for Creative Writing; remember those? Okay. So you’ve followed the tips, come up with some of your own besides, and penned that fantasy novel / autobiography / collection of short stories…...

Posted by: Michelle Collier
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Leaders

The latest highlights & trends in Tech

This device will stop hackers at the front door Start-up company Dojo Labs has created a connected device designed to scan your home and protect against malware, viruses and cyber attacks. The US-based team of security experts and hackers felt that...

Posted by: Creativepool Editorial

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