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Workshop

The anxiety attacking earplugs #CreativeCaseStudy

Design agency Matter has collaborated with University of the Arts London to develop a concept for a bio-inspired sustainable earplug using the natural form of a helix to reduce material needed to efficiently block out sound. The concept takes...

Posted by: Benjamin Hiorns
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Inspiration

ALIMA bring Breath for All across sub-Saharan Africa #BehindTheIdea

Acute respiratory infection is a leading cause of death in sub-Saharan Africa, and many medical facilities lack the infrastructure, equipment, and training to diagnose and treat patients in respiratory distress. ALIMA works with ministries of health...

Posted by: Creativepool Editorial
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Inspiration

Mapping the (in)equity of space in New York | #BehindTheIdea

Last year, BUCK worked with Transportation Alternatives to bring attention to Spatial Equity NYC, a new tool created with MIT's Norman B. Leventhal Center for Advanced Urbanism to map the (in)equity of space and how it impacts our health,...

Posted by: Creativepool Editorial
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Inspiration

It’s time for boys to get periods

Uniform call on the nation’s boys to help support the effort in menstrual education. 72% of boys have never had a lesson about periods. So, is it any wonder that 1 in 5 women have felt period shame due to comments from a male friend? 21% of...

Posted by: Uniform
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Industry

Zero to virtual production hero in 14 steps

Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...

Posted by: We Are Tilt
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Inspiration

Neurodiversity - Designing offices with everyone in mind | #PurposeMonth

Work environments, like many other spaces, tend to be designed for neurotypical people. This leaves neurodivergent individuals - those with natural variations in the brain - in a compromising position. One of the most significant hurdles that the...

Posted by: Creativepool Editorial
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Inspiration

A Cambrian Explosion of innovation and creativity

In geological terms, time moves rather slowly. For the first 4 billion years, life on Earth evolved at a subdued, glacial pace. Until, during a relatively short period of accelerated development about 500 million years ago, an unparalleled variety of...

Posted by: Creativepool Editorial
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Features

Descending into the Metaverse - 5 creative trends for 2022

Trends. That’s right, it’s that time of the year again where we all become wannabe soothsayers and cast our minds as far forward as possible to escape the gaping maw of sadness that is the present. 2021 has not exactly been a banner...

Posted by: Benjamin Hiorns
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Inspiration

The raw and dramatic edge of Conor O'Brien's music | #MemberSpotlight

Freelance Composer and Sound Designer Conor O'Brien has been playing music for most of his life. His passion for music composition and for striking the perfect soundtrack for any project is almost physically tangible in all the beautiful projects...

Posted by: Creativepool Editorial
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Inspiration

Best Photographers of 2020

10 of the most promising and talented photographers this year. This year has been quite interesting for photographers, forced for the most part to remain stuck at home and without the usual inputs they could get from the outside world. In all...

Posted by: Antonino Lupo
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Features

Retail in the near future

Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to...

Posted by: Posterscope
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Leaders

Byron marks 12 years in the UK with new brand identity

It’s been 12 years since Byron arrived in the UK and since then a host of American-style diner restaurants have entered the scene including Five Guys, Patty & Bun and Shake Shack. With a successful decade and a bit under its belt, now Byron is...

Posted by: Creativepool Editorial
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Workshop

Why winning new business is difficult, misunderstood and vital

It may surprise some of you to learn that the job of creating new business opportunities within an agency, or any company for that matter, is the most difficult, misunderstood and vital. Here are three reasons why. Winning new business is...

Posted by: David Alexander
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Industry

Cannes Lions 2017: Drinks at sunset with Creativepool

It was a pleasure to bring together the Creativepool community for our annual drinks at sunset during Cannes Lions Festival of Creativity 2017. The sun-kissed, floral terrace of Le Canberra and a cold glass of champagne away from the frenzy of La...

Posted by: Creativepool
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Leaders

Creativepool heads to Cannes Lions 2017

As the annual pilgrimage to the French Riviera draws closer, Creativepool is excited to announce the full list of events taking place in Cannes for the network. All week keep your eyes turned to the Magazine for the latest coverage of events,...

Posted by: Creativepool
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Leaders

Halifax and Kinetic take the Thunderbirds on a UK Tour

Halifax has collaborated with Greenhouse GroupM and the contextual advertising specialists at Kinetic to create a mobile-interactive Thunderbirds-themed game as part of a wider campaign to reach those people who aren’t ordinarily engaged with...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Budweiser on Mars, Apple AR Glasses and other stories

Apple building AR technology that could “make it's way onto our bodies” A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct...

Posted by: Benjamin Hiorns
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Leaders

What a beauty salon can teach you about politics

A weekly roundup of the most important news from the advertising awards world ADC*E The Art Directors Club of Europe honored “We Are The Superhumans” for Channel 4 by 4Creative with a Creative Distinction Award. The prize was created...

Posted by: TheNextGag
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Leaders

Tech Meets Creativity: Best of 2016 & Trends for 2017

Towards the tail end of 2015, everyone was declaring 2016 as the dawning “Year of VR,” and whilst there have been a number of major developments in the field this year, including the commercial launches of all three major platforms, it's...

Posted by: Benjamin Hiorns
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Leaders

Tech Tats: Biowearables v2

It’s only eight months since our original Tech Tats article, which introduced you to the new wave of biowearables taking the tech world by storm. But the fast-paced environment surrounding the biowearable tech strain is such that it already...

Posted by: Kate Lewin
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Leaders

BBH encourage Pokémon Go players to look for Missing People

A new ambient campaign created by BBH Barn, the creative placement scheme run by BBH London, seeks to take advantage of the current Pokémon Go craze in order to raise awareness for the real high risk missing people who desperately need to be...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Subway, London Wineries, & Football

Pentagram - Berry, Bros. & Rudd Pentagram has designed a series of 16 bottle labels for wine seller Berry, Bros. & Rudd, exploring themes of visual puns, dingbats and conundrums. One such label for Leap in the Dark shows the word “leap”...

Posted by: Creativepool Editorial
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Leaders

Music+Sound Awards 2016: The Winners

The plaudits have been rolling in for the winners of this year’s International Music+Sound Awards, who had the spotlight shone upon them last week when results were released for this global competition. For a fourth year, the list of winners...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

BBH London - Audi The very definition of subtle elegance in advertising, this new spot for the Audi R8 sports car from BBH London, is composed of little more than 60 seconds of a car spinning its wheels, but it looks absolutely flawless! Entitled...

Posted by: Benjamin Hiorns

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