Displaying 397 - 432 of 548 results
Made, the Boulder, Colorado-based agency dedicated to creating and supporting US-based jobs has announced three new executive hires in the form of David Castellanos as copywriter, Mariela Rueda as art director, and Heather Barranco as strategist....
Posted by: Benjamin Hiorns
CDW, the Fortune 500 technology solutions company, recently launched the latest version of their successful “People Who Get IT” campaign, debuting the new spot, featuring NBA hall of fame player Charles Barkley, last night during ESPN's Monday...
Posted by: Benjamin Hiorns
At the IPA Effectiveness Awards ceremony last night, which was held at the London Hilton on Park Lane, the big winner was Adam & Eve DDB's Foster's “Good Call” campaign, which has become synonymous with Channel 4 comedy over the last...
Posted by: Benjamin Hiorns
I’m one of life’s big procrastinators. From buying something pretty massive like a new car to something as tiny as a runners’ water bottle for a fiver, I always want to make sure I’m doing the right thing - and getting the...
Posted by: Ashley Morrison
Lewis Road Creamery, the small dairy company based in New Zealand, recently struck into a culinary goldmine when they started combining the country's most beloved chocolate brand with their own organic milk. This artisan chocolate milk, created with...
Posted by: Benjamin Hiorns
The online music sharing platform SoundCloud has proven to be one of the great online musical success stories of the last few years, with an average of around 175 million users signing into the site to listen to and share their own music every month....
Posted by: Benjamin Hiorns
In a move that could be called regressive, but in fact represents a bold shift for a beloved brand, Miller Lite, the 'original' American light (low calorie) beer is taking its customers back to 1975, when the beer first made its impact and...
Posted by: Benjamin Hiorns
Leading global PR firm and Interpublic Group agency Weber Shandwick have been named as the “Global Agency of the Year” for 2014 by The Holmes Report; a report conducted by the Holmes Group on the public relations business. The agency beat...
Posted by: Benjamin Hiorns
First, Vita Coco spend £1.5m on their summer advertising campaign to build “maximum visibility” around the brand and drive sales over the summer period. Last month Vita Coco Kids, the children’s variant of the coconut water...
Posted by: Creativepool
Yesterday Instagram officially launched its advertising service in the UK through a partnership with Omnicom Media Group. Users will now see sponsored photos and videos on their Instragram feeds, identified with a sponsored label - but otherwise...
Posted by: Creativepool
Yesterday, Monday 21st September 2014, Ogilvy & Mather CEO Miles Young promoted Christopher Graves, currently Global CEO Ogilvy Public Relations, to the role of Chairman at Ogilvy PR and Stuart Smith, currently Regional CEO EMEA, to Global CEO Ogilvy...
Posted by: Creativepool
Friday 19th September 2014 it was announced that Simon Sherwood, the Group Chairman of Bartle Bogle Hegarty (BBH), is to retire at the end of the year. Simon Sherwood began his advertising career in 1979 as a graduate trainee at DDB. At the beginning...
Posted by: Creativepool
Sew Branded, the brand image and marketing consultancy based in New York, has recently been honoured with a Clio Music Award for their “Together Against Bullying” public service announcement, which featured the boy band phenomenon One...
Posted by: Benjamin Hiorns
Two employees from Ogilvy & Mather have been recognised for the 8th Annual ADCOLR Awards, which honours top individuals in the advertising, marketing and entertainment industries who endeavour to catalyse diversity within their professions. Ashley...
Posted by: Benjamin Hiorns
It was announced yesterday that the Publicis Groupe is to acquire the design agency Turner Duckworth on behalf of the Leo Burnett network, which it owns. Turner Duckworth is most known for its designs for Coca-Cola, particularly its 2012 redesign of...
Posted by: Benjamin Hiorns
Nationwide Mutual Insurance has decided to dig into its vaults as part of a complete corporate branding overhaul. The insurer will be debuting a redesign of its logo, which puts the soaring eagle back where it belongs, alongside a new campaign...
Posted by: Benjamin Hiorns
It was confirmed yesterday that McCann Worldgroup have poached WPP's Jean-Michel Wu as chief talent officer. The move, effective from the 20th of October, will see Wu moving from his base in Shanghai to Singapore, where he'll be responsible for...
Posted by: Benjamin Hiorns
Information has been trickling in over the bank holiday weekend to suggest that Ogilvy & Mather have won the consolidated global and North American accounts for Coke Zero. The agency had already been handling the brand outside the US, but until now,...
Posted by: Benjamin Hiorns
Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...
Posted by: Magnus Shaw
“Misunderstood,” the Christmas themed ad that TBWA released over the holiday season last year, was recently named “Most Outstanding Commercial” at the Creative Arts Emmys on Saturday (the 16th). The ad, which was put together...
Posted by: Benjamin Hiorns
The Hyundai Motor Company has just launched a dazzling new interactive billboard campaign at the world famous Times Square in Manhattan, New York. The campaign, which is called “Hyundai Brilliant Interactive Art,” creates a two-way...
Posted by: Benjamin Hiorns
Storytelling has always been at the heart and soul of a successful brand identity, creating an approachable personality to encourage consumer engagement. But with the rise of the tech-savvy Generation Z, brands are innovating by telling their tales...
Posted by: bluemarlin
MillerCoors recently announced that the creative account for Miller Lite, the fourth-largest beer brand in the US, has been put up for review, and has sent requests for proposals to the Publicis Groupe's Leo Burnett Chicago, Omnicom's TBWA LA and...
Posted by: Benjamin Hiorns
After a recent heated shootout for ideas to refresh the McDonald's brand, Leo Burnett walked away with the prize, and are expected to put this idea to the test in a significant campaign later this year or early next year. Leo Burnett is already on...
Posted by: Benjamin Hiorns
Gwyn Jones shocked adland yesterday when it was announced he will be stepping down as CEO of Bartle Bogle Hegarty after 27 years with the agency, and 2 years after a 51% stake in the agency was acquired by the Publicis Groupe. Jones has spent his...
Posted by: Benjamin Hiorns
The Atlanta-based Creaxion, one of North America's leading marketing firms, announced recently that it had signed up SegPay for five more years; the longest, and perhaps most significant client contract in the agency's 16 year history. SegPay is one...
Posted by: Benjamin Hiorns
ViralGains, the viral video marketing firm, announced yesterday that they have raised $2.8 million of what is expected to be a $3.3 million seed round of funding. They will be using these funds to grow the supply and demand sides of its business and...
Posted by: Benjamin Hiorns
Digitas LBi Chicago, the digitally-focused agency, has created a new brand identity for the Chicago Park District's “Night Out In The Parks” program. The program involves a series of events happening in the evening all over the city with...
Posted by: Benjamin Hiorns
London-based consumer goods giants Unilever has teamed up with US-based intermediary MediaLink in a formal, global digital agency review in an effort to (seemingly) completely revamp its global digital roster. Agencies who are currently on Unilever's...
Posted by: Benjamin Hiorns
In a bid to encourage Londoners to utilise off-peak travel, Transport for London have worked with M&C Saatchi to celebrate the dynamic and exciting experiences available within the city, all of which can be accessed with ease via the capital's...
Posted by: Benjamin Hiorns
Diu & Daman is looking to promote itself as a viable tourist destination with the help of Ogilvy & Mather, who will be leading the branding blitz for the Indian Union territory, which is located near Gujaret's coastline. Diu is an island situated a...
Posted by: Benjamin Hiorns
Skin-care giants, Nivea, recently hired Jack Morton Worldwide, The Interpublic Group's global experience brand agency, to create a live brand experience, which will reach through social media as part of the brand's #smoothmornings campaign. The...
Posted by: Benjamin Hiorns
With former chief strategy officer Claudine Cheever departing Saatchi & Saatchi New York for an as yet undisclosed role within another Publicis Groupe agency, Wanda Pogue has been named as her successor. Pogue is a Saatchi veteran whose most recent...
Posted by: Benjamin Hiorns
Assembly announced yesterday that former M&C Saatchi CEO, Jeff Brooks, had joined them as the agency's chief commercial officer. The move, effective immediately, will see Brooks leading the forward-thinking, New York-based scaled media agency's...
Posted by: Benjamin Hiorns
Christopher Graves, the CEO of Ogilvy PR Global, has bagged the WPP Atticus Award for Public Relations and Public Affairs, his third Atticus Award, including the Atticus Grand Prix he won in 2012 for original published thinking in branding and...
Posted by: Benjamin Hiorns
It was announced yesterday that L&K Saatchi & Saatchi has been given the communication mandate for the re-launch of HSBC's 'Premier' offering in India. As one would expect given its name, HSBC Premier is a premium financial services product for the...
Posted by: Benjamin Hiorns