Magazine

displaying 1 - 36 of 3130 results

*

Video Games

Fallout 4 launches a pioneering OOH campaign

Yesterday (November 10) Fallout 4 was released to its adoring public and my social life for the next fortnight took a tragic blow. Personally I'm only a few hours in thus far, but I can already quite say it offers everything the series' fans have...

Posted by: Benjamin Hiorns
*

Technology

That Google Memo: The sacking, the fallout and everything else

Last weekend, an internal memo from a Google software engineer with an incendiary title and even more incendiary content, went viral. Yesterday, it was confirmed that the employee who birthed the memo had been fired. The real question on everyone's...

Posted by: Benjamin Hiorns
*

Social Media

The Phones And The Fallout. What we should learn from the hacking trial.

Following a lengthy process and an awful lot of money, we now know Andy Coulson is guilty of conspiring to intercept voice-mail messages; he is also to be retried on the remaining charges. Rebekah Brooks has been acquitted though - and this is not...

Posted by: Magnus Shaw
*

Video Games

Visions in VR: What has E3 2017 told us about the future of VR gaming?

Considering what a big year it had last year, VR was remarkably thin on the ground at E3 2017. Yes, VR has been largely absent from the show floor, save for a few niche booths and afterthoughts. Now that the three main gaming headsets are out in the...

Posted by: Benjamin Hiorns
*

Technology

Visions in VR: Is the VR boom over before it started?

It would, perhaps, be unfair to say that the VR bubble has burst, because from where I'm sitting, it looks as though the bubble has barely left the niche market that spawned it. Yet, with so many headsets now sat gathering dust in closets and display...

Posted by: Benjamin Hiorns
*

Technology

The Latest Highlights & Trends in Tech

First Flower blooms in outer space! The orange zinnia plant, which is part of NASA's plant growth system on board the International Space Station, is finally flowering! The experiment began on November 16, 2015, when the zinnia's “Rooting...

Posted by: Benjamin Hiorns
*

Advertising

Tomb Raider fans left to dangle from a billboard by McCann

Just when you thought video game inspired out of home advertising activations couldn't get more inventive (see my earlier post on Fallout 4's OOH activity HERE), McCann London only go and strap 8 maniacs to a billboard to promote a Tomb Raider game....

Posted by: Benjamin Hiorns
*

Technology

The Week in Tech: E3 2015 Special

Every June, the gaming industry converges on the Los Angeles Convention Center for the Electronic Entertainment Expo, affectionately known to gamers worldwide as E3. The expo has, in parallel to the industry itself, grown from humble beginnings to...

Posted by: Benjamin Hiorns
*

Features

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
*

The Unsustainable Nature of Crunch Culture

You’ve forgotten what your family looks like. It’s been months of overtime. Leaving the house before they’ve woken up, coming home after they’ve gone to bed. You tell them that ‘it’s expected, and everyone else is doing it’, well aware...

Posted by: REWIND
*

Advertising

Top Hires of the Week

CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...

Posted by: Industry Updates
*

Features

Creative Opinions: James Damore's Google Memo

Last week, there was a great deal of smoke being blown surrounding the memo released by Google employee James Damore, which inferred that women were biologically inferior to their male counterparts when it came to computer science and coding. These...

Posted by: Benjamin Hiorns
*

Advertising

Sexualised shaving ad banned by ASA

In these supposedly enlightened times, it's rare for an ad to provoke a significant moral outcry, at least to the extent that it gets pulled from existence. It happened earlier this year, of course, with the woeful ad that saw Kendall Jenner solve a...

Posted by: Benjamin Hiorns
*

Advertising

Top 10 Hires of the Week

m/SIX m/SIX has hired Alistair MacCallum, former CEO at Omnicom’s M2M, as its UK Chief Executive, allowing Jess Burley to focus on her role as Global CEO. m/SIX, which is a joint venture between The&Partnership and GroupM, experienced strong...

Posted by: Industry Updates
*

Economy

Creative Discussions: The verdict on Trump from Droga5, Cheil & more...

It's been 2 weeks now since D-Day (Donald Day) and our divided world has grown even more so in the ensuing noise, chaos and horror. The creative industries, however, prove ever resilient, and whilst my previous piece from last week regarding the...

Posted by: Benjamin Hiorns
*

Social Media

DigitasLBi tells us which brands are most contagious on social media

Social media itself is pretty contagious. Indeed, try glancing over at a fellow commuter on your way to work tomorrow, seeing them on Facebook or Twitter, and NOT reaching into your own pocket to have a quick glance yourself. Seriously, it’s...

Posted by: Benjamin Hiorns
*

Entertainment

X-Factor's Stevi Ritchie has a lesson for us all. What could it be?

If you're in the habit of staying in and watching ITV on a Saturday and Sunday night, you'll probably be familiar with Stevi Ritchie. If not, then I just need to tell you he's this year's comedy offering on the X-Factor. You know, the one who can't...

Posted by: Magnus Shaw
*

It's Armageddon! Also known as "Facebook is down"...

by Ashley Morrison If, like me, you have moved or are thinking of moving to the country, you’re taking a perilous risk. It doesn’t matter if you’re pretty much bang on one of the main corridors into London or not (the Cambridge -...

Posted by: Ashley Morrison
*

Features

What did you just call me? The tricky art of naming brands.

By Magnus Shaw Have you used your Tripod today? How about your Mobi? There's a very good chance you have, but you knew it as your iPhone. It seems the obvious name for Apple's mobile handset doesn't it? After all, they already the iPod and its...

Posted by: Creativepool
*

Advice

Opinions - A quick guide to being made redundant.

by Magnus Shaw Throughout this increasingly insane financial crisis I have worked as a freelance. Disadvantage: I have to find my own work and therefore income. Advantage: I can't be made redundant. However, I have faced the redundancy...

Posted by: Creativepool
*

Advertising

Top Hires of the Week

Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...

Posted by: Industry Updates
*

Cannes Lions Announces 2018 Award Entry Numbers

- Total of 32,372 entries received into this year’s awards - As expected, overall entry numbers are reduced due to the restructure of the awards and the Publicis 2018 pause - Number of brands entering is up 84% YOY, showing increased...

Posted by: Industry Updates
*

WARC to join Cannes Lions’ new digital offering, The Work

Digital subscription business WARC brings expert guidance and insight on marketing effectiveness 15 June 2018 - Cannes Lions today announces that WARC, the global authority on advertising and media effectiveness, will become a part of its digital...

Posted by: Industry Updates
*

Design

Rebrand Roundup: Little moons, sacred gins and other stories

Pearlfisher London - Little Moons Pearlfisher London has created a new brand identity and packaging for Little Moons - artisan producers of premium gelato mochi ice-cream. A new identity and packaging design were needed to unify the two ranges -...

Posted by: Industry Updates
*

Features

Talking the World Cup 2018 ITV campaign with John McKenna

In the lead up to this year's FIFA World Cup, I was lucky enough to speak with John McKenna, CEO of Noah Media Group, the specialist sport production company who are delivering the creative campaign for the ITV coverage. Below, we discuss the...

Posted by: Benjamin Hiorns
*

Advertising

Top Hires of the Week

TBWA\China Ronnie Wu, executive creative director, TBWA\Shanghai has been promoted to the role of Chief Creative Officer of TBWA\China with immediate effect. Ronnie joined TBWA\Shanghai at the end of 2015 as executive creative director, and during...

Posted by: Industry Updates
*

Features

Creative Opinions: Adland and the 2018 FIFA World Cup

The FIFA World Cup creates some pretty valuable opportunities for advertisers. TV coverage of its matches attracts gigantic audiences across the world (about 3.5 billion people viewing at home in more than 200 countries) during a season when TV...

Posted by: Benjamin Hiorns
*

Features

The movers and shakers of Cannes Lions 2018

The French Riviera sets the backdrop for Cannes Lions, the global event that rewards those working in the creative industries. The big hitters from advertising, music, digital and film will flock to the 65th incarnation of the sought-after creative...

Posted by: Lobster

Back to Magazine

ad:
ad: Date a Creative