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Displaying 253 - 288 of 784 results

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Inspiration

From Bogotá to London with creativity and resilience - #MemberSpotlight

Karen Burbano tries to find inspiration everywhere around her, especially in the stories of other successful graphic designers and artists from all around the world. A talented art director and designer, Karen has been living in London since 2015,...

Posted by: Creativepool Editorial
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Inspiration

Slices of Creativity - #MemberSpotlight

Whoever has been in the industry for a long time knows that there is no fixed way to perform tasks or achieve effective results. The story and creative process of Motion Graphics Designer Jonathan Chen demonstrate that quite well. No matter the kind...

Posted by: Creativepool Editorial
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Inspiration

Balancing distinction with familiarity - #MemberSpotlight

Have you ever heard of a no-waste designer? Creative Director of Misfit Creative Pete Brady might be a first. Pete believes that everything in design must have a purpose. There is no room for wasted space, no way that any part of a design may be...

Posted by: Creativepool Editorial
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Workshop

7 Story Archetypes: using plot to build brands

At Southpaw we’re kind of obsessed with storytelling in the brand building process. Within storytelling’s golden trio of character, incident and plot, it’s plot that provides the vital framework to hang everything from. Enter the...

Posted by: Southpaw
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Features

A view on the next ten years in Experience Marketing

You could say that after this year, only a fool would attempt to predict anything about the future. But, foolhardy or not, we can look at the direction of travel of the biggest drivers of change and make some inferences from that. After all, as Bill...

Posted by: Imagination
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Workshop

Can I use George Orwell's legacy in my works?

Every time politics gets into the frame, it is tempting to resort to one of the first world-recognised writers of dystopian fiction, George Orwell, to pay a much heartfelt tribute to such a great master of English literature. Well, as of January...

Posted by: Creativepool Editorial
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Features

The Consumer Trends that will define 2021

How’s the new year treating you? Feel any different yet? Well, according to some reports, consumer habits have changed quite a bit in the last year and you could arguably speculate that a global pandemic may have helped with that. With people...

Posted by: Antonino Lupo
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Workshop

How freelancers can prepare for Brexit today

And what the self-employed need to know about leaving the EU. That’s right, I used the dreaded ‘B’ word. As you can imagine, Brexit will have a certain impact on freelancers in the UK, and to an extent, to those working from Europe...

Posted by: Antonino Lupo
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Leaders

Do Schools Kill Creativity? In celebration of the late Sir Ken Robinson

In the short weeks between my interview with Creativepool and its subsequent publication, a man I’d often described as a hero passed away. The death of Sir Ken Robinson, eminent educationalist and academic, was slow to be picked up on by the...

Posted by: Heather Golding
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Inspiration

Loving shots and stories with filmmaker Darren Statman

We love a good story. And film director Darren Statman has plenty to tell. It isn't every day that we get the chance to open a window into a creative professional's life, but with our Member Spotlights it does happen fairly often. What we love about...

Posted by: Creativepool Editorial
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Inspiration

The beastly creative passion of Steve Sellick

It comes from Stephen Sellick's own fingertips that he is as passionate and fired up as he's ever been. Having started out as a freelance illustrator, Steve has now been in the industry for over 25 years, and he's seen plenty of changes in his own...

Posted by: Creativepool Editorial
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Inspiration

The future of customer interaction is with progressive web apps

You may have never heard of Progressive Web Apps before, but we're one-hundred-percent sure you've used one without even noticing. Adopted around the Internet by websites such as AliExpress, Forbes, Amazon, Debenhams and retailer George, progressive...

Posted by: Creativepool Editorial
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Features

Everywhere, nowhere: the future of the workplace

With the UK about to ban social gatherings again on Monday, the rest of the world is increasingly aware that tight lockdown measures will have to come back into effect soon. Work from home is here to stay, and this will shape the future of the...

Posted by: Antonino Lupo
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Inspiration

The independent spirit of Paul Gawman

The beauty of the creative industry is that every professional you meet in the field will be happy to tell you they're making money by doing something they love. Freelance 3D artist Paul Gawman is no different. He's lucky enough to be successful as...

Posted by: Creativepool Editorial
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Leaders

Leaders – Andrew Wilkie on challenging the status quo

There isn't a perfect formula for being an effective leader. But if there were one, we'd believe head of creativity and engagement at touch Andrew Wilkie cracked it a long time ago. A believer in humility, hunger for knowledge and constant...

Posted by: Creativepool Editorial
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Workshop

Let's bring some "Happimess" with Regina Blitz and Five by Five

How do you pull off a social campaign with a few pennies and tons of creative energy? Independent agency Five by Five certainly has something to say about that. Despite having a limited campaign budget, the agency has crafted a campaign for Regina...

Posted by: Creativepool Editorial
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Leaders

4 marketing trends emerging during the pandemic

No sector will come out of COVID-19 unscathed. From production to freelance design, every creative in the industry has likely been forced to reinvent during the pandemic. This includes marketing. Whether it is a larger focus on upskilling and...

Posted by: Creativepool Editorial
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Leaders

Will coronavirus revolutionise live experience?

Coronavirus has brought the live event industry on its knees. Festivals and awards have been cancelled, meetings have moved online, and it's not like the strain on the events industry is relaxing any time soon. But who says this is all negative? If...

Posted by: Creativepool Editorial
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Inspiration

Learning Creativity with Muneebah Waheed

You could get lost in the sheer amount of skills Muneebah Waheed has cultivated over time. Starting with nothing but the dream of becoming a creative, Muneebah set out on a journey of constant learning and fascination, from graphic design to...

Posted by: Creativepool Editorial
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Leaders

When it comes to creativity, is it Game Over for Humans?

My fingers feel the smooth plastic on the keyboard as I type this sentence. I hear the rhythmic clatter of the keys. I know I am human. But how do you know? The words you’re reading right now could have been generated by a machine....

Posted by: Richard Holman
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Features

A Copywriter’s Guide to Communicating with AI

How often do you open Google to look up a synonym with your Thesaurus of choice? A writer's life is quite challenging as it is, and doing that as a job means that sometimes your brain just won't collaborate. Luckily, researchers all around the world...

Posted by: Creativepool Editorial
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Features

The rise of multi-CMS and WordPress in the enterprise

Building an engaging digital presence has never been more important. Nearly every business is moving as quickly as possible to get digital or go virtual if it isn’t already. But what do you have to do once you’ve got that digital...

Posted by: Creativepool Editorial
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Features

Experience Will Drive the New Normal Post-COVID-19

With all the stress over COVID-19, my daughter and I had a conversation last night regarding what the world will look like when things go “back to normal.” The bigger question being what the "new normal” will look like. What...

Posted by: David Shulman
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Features

Getting to know... Emma Thompson

Emma Thompson has worked at Golley Slater for nearly 10 years and has headed up the Consumer Brands agency for almost three. As head of the agency, Emma is now less hands-on and more of a cheerleader for those who do the great work, focussing on the...

Posted by: Creativepool Editorial
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Leaders

UK Inside Out Awards™ 2020 - Now open for entries.

Showcasing the very best of the UK’s in-house creative talent. The Inside Out Awards™ recognise and honour the very best in-house creative talent from across the UK. Highly regarded within the design industry the Awards identify and...

Posted by: Inside Out Awards™
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Features

Getting to know - Doing digital differently with David Wharram

For this week’s getting to know, I sat down with David Wharram, the CEO of Coast Digital - a digital marketing agency that prides itself as an agency that thinks about digital marketing “in a different way.” What does that mean...

Posted by: Benjamin Hiorns
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Leaders

Why data’s time will never run out in the hourglass economy

In almost all areas of the economy the middle ground is on the decline. In grocery, powerhouses Sainsbury’s, Morrisons and Asda have been assailed by discounters Aldi and Lidl. In fashion, social media is rendering luxury labels more...

Posted by: Creativepool Editorial
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Leaders

Is the future vertical? How portrait formats are changing creative

From landscape to vertical, smartphones and social media have changed the way the world views content. Mobile screens got bigger, Snapchat and Instagram Stories were launched, and vertical content was born. Now, more videos are watched on mobile than...

Posted by: The Flash Pack
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Inspiration

10 digital marketing trends to watch in 2020

Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...

Posted by: Caroline Burgess-Pike
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Inspiration

4 need-to-know digital marketing trends for 2020

Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...

Posted by: Creativepool Editorial
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Inspiration

Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry...

Posted by: Creativepool Editorial
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Leaders

Exhibiting: Bucking the Digital Trend

Exhibiting events have been around for over 160 years. Believe it or not, it was London’s very own Hyde Park that housed the very first trade show: The Great Exhibition. The reason for these type of events? To get all of the best products in...

Posted by: Benjamin Hiorns

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