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Leaders

Top 10 Hires of the Week

Above+Beyond Above+Beyond has boosted its strategic offering by appointing Matt Sadler as its first Head of Strategy. Sadler joins the agency from Karmarama where he was Planning Director and will lead Above+Beyond’s growing strategy team....

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

MEC Tonic MEC UK has hired Sarah Salter to lead MEC Tonic, its innovation division, Jason Dormieux, the MEC UK CEO announced this week. The brand innovation space is at a pivotal point, as innovation has yet to deliver returns that brands are...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

Posted by: Benjamin Hiorns
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Inspiration

Inside the Mind of Guilherme Jahara, CCO at F.biz

Guilherme Jahara has been Chief Creative Officer at São Paulo’s F.biz since January 2014, a position he took on with more than 20 years' experience in the industry already under his belt. Guilherme's resume is a rather dazzling affair -...

Posted by: Kate Lewin
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Leaders

#TechTuesday: Budweiser on Mars, Apple AR Glasses and other stories

Apple building AR technology that could “make it's way onto our bodies” A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct...

Posted by: Benjamin Hiorns
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Leaders

Publicis launch conversation-changing #NotSpecialNeeds initiative

Publicis and CoorDown, Italy’s national organisation for people with Down syndrome, are launching the conversation-changing initiative, #NotSpecialNeeds, with the goal of driving a cultural shift in the approach to Down syndrome awareness. The...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

JJ Creative Integrated marketing agency JJ Creative has recruited two highly established creatives, with over 40 years of combined industry experience, to add to their growing team. Rick Gillham and Kat Wild join the Oxfordshire-based JJ, whose...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

iris Amsterdam iris is investing in its senior creative leadership in Amsterdam, by appointing Kenn MacRae to the newly formed role of Executive Creative Director. Across his 20-year career in advertising, Kenn has held Creative Director positions...

Posted by: Creativepool Editorial
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Leaders

The Partners help rewrite the code of gender equality

Global children’s charity Theirworld has launched an ambitious campaign, created by The Partners in collaboration with other WPP agencies Kantar Added Value, Kantar Futures, MEC and VML, to expose the hidden values and behavioural codes of gender...

Posted by: Creativepool Editorial
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Leaders

International Women's Day 2017 in Advertising

This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Edelman Deportivo Edelman UK is looking to Stockholm to accelerate its creative ambitions consolidating its capabilities under the Edelman Deportivo banner. Stockholm based Deportivo was described by Contagious in January 2017 as the “best and...

Posted by: Creativepool Editorial
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Leaders

Mobile World Congress 2017: The Top Stories

The mobile tech community have descended in their compact droves on Barcelona this week for the 2017 Mobile World Congress, which appears to be expanded every year as the mobile market does likewise. This year, with smartphones reaching their peak of...

Posted by: Benjamin Hiorns
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Leaders

New York Times Oscars ad from Droga5 pisses off Trump

Advertising makes people angry sometimes. I get it. Those Go Compare spots and that notoriously broad moneysupermarket dance-off campaign could surely send even the most mild-mannered viewer into a fit of unbridled rage given the right circumstances....

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Karmarama (See Hero Image) Karmarama has hired Rob Chandler and Daniel Prestes as Strategy Lead for Data-Driven Content and Strategy Director respectively. Rob joins Karmarama following a year-long consultancy role, working with companies such as...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions on The Oscars 2017: A Social Media Monopoly?

The Oscars are, whilst almost as large a televisual draw as that 'other' big event in February, largely free from the burden of expectation when it comes to advertising. The fact is that nobody really talks about the ad breaks of the Academy Awards,...

Posted by: Benjamin Hiorns
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Leaders

Droga5 London launch “Because of Life” global campaign for UNIQLO

Droga5 London has created a global campaign for UNIQLO under the “Because of Life, We Made LifeWear” banner; a new articulation of UNIQLO’s quest to create clothes that make life better. The campaign, which is the first work by Droga5 London...

Posted by: Creativepool Editorial
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Leaders

TBWA acquire majority stake in Lucky Generals

TBWA Worldwide, an advertising agency collective and an Omnicom Group company, has announced the acquisition of a majority stake in leading independent UK creative agency Lucky Generals. Lucky Generals' founders, Helen Calcraft, Andy Nairn and Danny...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Up close and personal with Nastia Cloutier

Nastia Cloutier-Ignatiev is a 19 year old portrait, fashion and beauty photographer based in Montreal. Despite her young age, she already has a roster of successful clients and an impressive Instagram following all captivated by her unique, highly...

Posted by: Kate Lewin
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Leaders

Beach Meets: Ryan Chapman

Ryan Chapman was number one lurker at the gallery (Beach London) a few years back, when we used to serve coffee and stuff. We used to sit around for ages and natter about ideas, creativity, and art. Ryan really has some wonderful ideas, and a really...

Posted by: Beach London
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Leaders

Top 10 Hires of the Week

Above+Beyond (See Header) Above+Beyond begins 2017 with three new hires across its Strategy and Design teams, to work across the agency’s client base including Amazon, Betway, Meantime Brewing Company and Unilever. Toby Steinberg comes to...

Posted by: Creativepool Editorial
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Leaders

McCann turns annoying cookie notifications into real cookies for SUBWAY

SUBWAY is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies. Created by McCann London, the “cookies for cookies” activity sees the SUBWAY...

Posted by: Creativepool Editorial
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Leaders

Design Vs Trump: Nazi Logos and Border Walls from IKEA and Katy Perry

You're all probably just as sick as hearing about Easy D (does anybody know what that really meant yet?) and his constant fear mongering, divisive hate speak and general incompetency. Historically, however, when in times of great political and...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Saatchi & Saatchi London Saatchi & Saatchi London has made two key management changes, promoting Richard Huntington, currently Chief Strategy Officer, to the role of Chairman and Sam Hawkey, currently a Managing Partner, to Managing Director. The...

Posted by: Creativepool Editorial
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Inspiration

How brands are using: Live video

Lest we forget, video content is king, and live streaming is the shiny pearl on top of the crown. With Facebook Live and Instagram Live’s emergences last year, brands discovered unprecedented, cost effective ways to engage with existing...

Posted by: Kate Lewin
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Leaders

Super Bowl 51: Ad land gets political. Or does it?

The 2017 Super Bowl came and went last night, with the New England Patriots coming back from the brink of defeat to score their fifth Super Bowl title. The real drama, however, appeared to be happening between the plays. Whilst Lady Gaga's half time...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

J. Walter Thompson – HSBC We begin this week with a retraction. Last week we stated that Saatchi & Saatchi had replaced J. Walter Thompson as the lead agency on HSBC’s global brand advertising account, but HSBC has since confirmed that these...

Posted by: Creativepool Editorial

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