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Displaying 325 - 360 of 848 results

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Inspiration

The future of luxury marketing

Luxury, it’s big business. In 2018, the top 10 luxury brands were worth a combined £100bn, whilst the aggregate net goods sales of the top 100 luxury brands topped an eye-watering £165bn. Luxury is a long-term growth market....

Posted by: Woven Agency
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Leaders

Final straw: Oval Space and The Pickle Factory go plastic-free

Two of London’s most popular music and events spaces are set to be the first multi-purpose venues to eradicate the use of single-use plastic. Oval Space and The Pickle Factory are taking the action, dubbed Oval Green, in a first step towards...

Posted by: Creativepool Editorial
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Workshop

Portfolio Critique: A Rabbi and a pen walk into a bar

Today we critique the portfolio of aspiring copywriter, Shaul Wolf. He studied to be a Rabbi for 10 years and now dreams of writing and making movies. The hope is that we can provide him with feedback that helps strengthen his book.

Posted by: Kevin Forister
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Spotlight: Art director Stephen ONeill gets high on type

According to Scotland-born and London-raised art director Stephen ONeill aka Type Chap, the two tips he’d give young creatives is to be witty and irreverent with their work. “Always have something in your portfolio that’s got a bit...

Posted by: Creativepool Editorial
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Industry

D&AD Professional Awards 2019 winners and rankings

The 57th D&AD Professional Awards Ceremony took place last night (23 May) at a ceremony in London where six Black Pencils - the highest accolade - were awarded. Droga5 was awarded a Black prize in TV Commercial Campaigns and Furlined also picked up...

Posted by: Creativepool Editorial
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Workshop

Top 5 copywriting tips from creative director Max Vinall

As a writer with nearly 30 years’ experience (currently creative director at Jellyfish, and Copywriting, Branding and Tone of Voice trainer), let me tell you one thing: The words matter. Whether you write for the web, social, TV, film, the...

Posted by: Max
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Leaders

SXSW 2019: Virtual overload

Tim Leary famously referred to virtual reality (VR) as "LSD for the 90s". And after my recent trip to the Virtual Cinema at SXSW, it became obvious why. Up until now, VR for me, had been a pretty shallow experience, rather like a ride on Space...

Posted by: Russell Schaller
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Leaders

In defence of side hustles

Creative at Revolt, co-founder of social enterprise CRACK + CIDER and D&AD judge for Side Hustle, Scarlett Montanaro has a penchant for purpose. Exploring the deeply personal and complex relationship she has with her passion project, she writes about...

Posted by: D&AD
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Features

Platform for success: A history of video game art

If you're a fan of video game art, then you're in the right place. Today’s innovations and improvements in game art design and development have been shaped by the first steps that were taken in the past. Today, video games are considered more...

Posted by: Dream Farm Studios
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Workshop

Mentor Sessions: Toby Snowdon

The Creative Mentor Network (CMN) is a London-based charity working to make the creative industries more diverse and inclusive through mentoring. The programme sees a host of talent from some of world’s top agencies link up with young mentees...

Posted by: Ryan Watson
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Workshop

Master the art of negotiation

“Every negotiation is different, but the basic elements do not change.” These are the wise words of William Ury, a prominent academic negotiation trainer. Based on history, we know that great negotiators can prevent wars, build...

Posted by: Katrina Cooper
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Leaders

Linear production 'too long and expensive' - Shutterstock chief

The growth of video on social media has contributed to a need for cheaper, faster branded content, according to a marketing executive at Toronto-based Shutterstock Custom. Paul Cowan, VP of enterprise and SMB marketing, believes the introduction of...

Posted by: Ryan Watson
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Workshop

How to run a successful creative hack

Organising a creative hack can be a great way of getting people to interact with your brand and overcome a problem as part of a team. Non-profit organisation Sightsavers works to protect eyesight and the fight for disability rights and held a...

Posted by: Creativepool Editorial
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Industry

10 tips on how to win an Annual

The deadline for entries to this year's Creativepool Annual awards is fast approaching and with just over two weeks to submit your work, we've compiled a list of top tips to get you on your way. From telling your story and presenting the results...

Posted by: Creativepool Editorial
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Inspiration

5 benefits of meditation for writers

Have you ever read Meditations by the Roman emperor Marcus Aurelius? These were his private reflections on philosophy, happiness, peace, pleasure and the meaning of life as a whole. Why am I mentioning it? If you’re a writer, you’ll...

Posted by:
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Benk + Bo bring you the Workshop Zone @ Connect: London

Benk + Bo, the multifunctional space for creatives in Spitalfields, London, are bringing their Scandinavian design and aesthetic to the Workshop Zone at Connect: London on November 21 and 22. Join them for a cup of coffee and learn about how the...

Posted by: Creativepool
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Leaders

Is thought leadership the enemy of creativity?

I’m like one of those annoying reformed non-smokers who coughs, passively aggressively, as you spark up a social cigarette. I’m like the vegan who mocks you for eating Quorn, the new mum who tells my childless friends they haven’t...

Posted by: Amy Kean
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Leaders

Rebrand Roundup: FC Barcelona, BBC2, Mailchimp and more

FC Barcelona - Summa European footballing giant Barcelona is renewing its image with a rethink of the iconic crest design and an official introduction of a nickname regularly used by fans. The new logo, created by Spanish consultancy Summa...

Posted by: Creativepool Editorial
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Workshop

Portfolio Critique #4 - Jacques Chouinard, Copywriter

Today we critique the portfolio of a copywriter who has just entered the ad game. In a copywriters book, it's important to analyze both the ideas and the writing skills/style. And that is exactly what we are going to do on Jacques Chouinard's...

Posted by: Kevin Forister
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Leaders

Top Hires of the Week

Mother Design Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Unlimited Group Unlimited Group has announced the appointment of Sarah Shilling as its new Group Chief Marketing Officer. Previously Managing Partner, Brand at Unlimited Group, Sarah joins the Senior leadership team as Unlimited Group embarks on a...

Posted by: Creativepool Editorial
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Workshop

How to Write a Winning Award Entry

There’s no doubt about it that creative agencies love to win awards. If you have the budget and the resources, entering and winning awards should form part of your overall new business process,. It’s a great way to raise the profile of...

Posted by: Lucy Snell
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Leaders

Top Hires of the Week

Havas helia Havas helia announces the expansion of its senior management team, as Paul Kitcatt and Lisa Lee join to drive the business forwards and support the marketing agency’s sustained growth, following a series of new business wins. Both...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions Contenders 2018

The Cannes Lions International Festival of Creativity remains a cornerstone event for the advertising industry, even now, in its 65th year. Whilst there are plenty of changes to consider at this year's festival, with Publicis “taking a year...

Posted by: Benjamin Hiorns
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Inspiration

Emerging contemporary artists you should definitely know

Looking at the contemporary art scene is not an easy task. Especially because the cutouts, themes, platforms and diversity are the size of planet Earth. One way that I always prefer is to find something in the artwork that takes me out of the...

Posted by: Daniel
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Leaders

Top Hires of the Week

Dentsu Aegis Network Dentsu Aegis Network has hired Victoria Milligan as Marketing & Communications Director for Media Brands, UK & Ireland. In the new role, Victoria will co-ordinate the marketing and communications of Dentsu Aegis Network media...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Raconteur A women-led tour de force is in full swing, as Marissa Puget and Olia Ougrik take the mantle of ownership of Raconteur, the Los Angeles and Paris-based consultancy known for their creative storytelling approach to publicity, marketing, and...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Leo Burnett Melbourne Leo Burnett Melbourne has announced a new line-up in its creative department with the appointment of four new Creative Directors - deepening the agency's core offering as a creative solutions company. Chris Jovanov, Jess...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: Sir Martin Sorrell and the end of an era

This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

gyro gyro APAC has announced the promotion of two leaders to important new roles: Paul Hutt is now Chief Growth Officer, gyro APAC and Laura Bell is Client Services Director, gyro APAC. As Dentsu Aegis Network continues to invest in the growth of...

Posted by: Creativepool Editorial

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