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A view from Jason Foo... WARC’s ‘Lessons from the world’s best campaigns’ session at Cannes Lions was an impressive showcase in how brands ought to focus less on talk, and more on action. Josy Paul, Chairman and Chief...
Posted by: Persuasion Communications
A view from Jason Foo... WARC’s ‘Lessons from the world’s best campaigns’ session at Cannes Lions was an impressive showcase in how brands ought to focus less on talk, and more on action. Josy Paul, Chairman and Chief Creative Officer;...
Posted by: Persuasion Communications
Jani Guest is not only the co-founder and managing director of Independent Films in London (having previously worked for Propaganda and Satellite Films), but is also the co-executive producer of the online channel for children, Kidspiration.tv. She...
Posted by: Benjamin Hiorns
I must admit to being slightly addicted to books about how people are persuaded to buy things. Yet the very preponderance of such books indicates that there are very many competing opinions and theories of 'How we decide’ (also the title of one...
Posted by: Steve Osborne
This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...
Posted by: Benjamin Hiorns
A roundup of the most important news of the week in the advertising awards world. Eurobest The Eurobest 2016 were held this week in Rome (Italy). Two new categories were introduced this year: Digital Craft and Creative Data. Also, the Branded...
Posted by: TheNextGag
Halloween has now been and gone, which means it's officially time for adland to unleash the Christmas campaigns. First out to bat are supermarket giants Tesco, who have launched the first phase of an innovative new campaign in Ireland called...
Posted by: Creativepool Editorial
After the horror and dismay of the Orlando nightclub shootings on June 12 2016, LGBTQ communities around the world needed a show of strength and solidarity in the face of unmeritable evil. A key role in this recovery fell on London. Pride in London...
Posted by: Kate Lewin
“You can’t fast forward design” a quote from Matthew Parkes, Global Marketing Director at jones knowles ritchie. Cannes Lions is kicking off with a bang and the team at Creativepool is excited to announce the launch of the first...
Posted by: Creativepool
Jacques Séguéla founded the ad agency RSCG. He was also the author of a book called “Don’t tell my mother I work in advertising. She thinks I’m the piano player in a brothel.” According to our data, one in three of...
Posted by: Advertising Association
Adland in the tenties (do you have a better name for it?) is playing it safe for the most part. Whilst the 90s revelled in anarchism and the dawn of the 21st century brought with it some pretty progressive ideas, the last 5 years have been largely...
Posted by: Benjamin Hiorns
Radical moves at BBC Three and The Independent (they've both moved to on-line only platforms) is all the proof we need that UK media is furiously chasing around trying to find the new paradigm. A financially sustainable platform with a healthy,...
Posted by: Magnus Shaw
In case you haven’t noticed, Valentine’s Day drops in just two more sleeps. As ever, brands are busy capitalising on all the love in the air to match people to their products. So far we’ve seen a mixed bag of tongue-in-cheek...
Posted by: Michelle Collier
It's been one hell of a year, so boiling it all down into a few humble little articles is no easy task. But we're going to try. This year we expanded our horizons a little bit, encompassing the entire creative spectrum, and as such, these lists will...
Posted by: Creativepool Editorial
Publicis New York chairman Linda Kaplan Thaler was recently inducted into the American Advertising Federation’s Hall of Fame, an immense honour recognizing her lifetime of award-winning work in the industry. As a Hall of Fame member, Linda,...
Posted by: Creativepool Editorial
Marketers fell over themselves to get involved in pink breast cancer awareness promotions during October, but now it's officially Movember, which means lots of agencies and brands engineering promotions around moustaches to help raise money for men's...
Posted by: Benjamin Hiorns
As has been strongly rumoured, it’s been confirmed this week that WPP is buying a majority stake in Essence Digital, described by the company themselves as a leading global digital agency and the world’s biggest independent buyer of...
Posted by: Creativepool Editorial
The New York Festivals International Advertising Awards is now accepting entries for its 2016 competition, which adds three new competitions to its robust competition roster: Mobile, Media, and Activation & Engagement. Mobile advertising now accounts...
Posted by: Creativepool Editorial
Facebook commenced this week’s IAB UK Digital Upfronts on Monday morning (October 19) with a session packed full of insights about today’s mobile world. Ed Couchman, Facebook’s UK head of agency relations kicked-off proceedings at...
Posted by: Creativepool Editorial
Tesco has marked its return to TV advertising this weekend with major new campaigns in the UK and Ireland. The UK campaign comes courtesy of BBH London (the first major Tesco TV campaign from the agency), and focuses on helping customers, whilst also...
Posted by: Creativepool Editorial
VCCP London England rugby partner O2 has unveiled its first ever animated campaign, which sees the England Rugby Team turned in to giants through the power of support. Created by VCCP London ahead of the biggest tournament in English Rugby history,...
Posted by: Benjamin Hiorns
We all know the agency Mother. Great client list, lots of awards, reputation for ace campaigns; but nobody really associates them with scarves. Until now, that is. Introducing Heidi Pridham and Nick Hallbery. Nick's a leading creative at Mother and...
Posted by: Magnus Shaw
Very - Can't Wait For Summer Quite a plush and expensive looking spot for Very, here. And a nice little twist at the end. It's just a shame the whole thing is focused on models with 'perfect' beach bodies, rather than the actual people likely to be...
Posted by: Magnus Shaw
Travelodge - Travelodgical Here's an interesting thing. While Lenny Henry camps out in a railway station in their competitor's campaign, Travelodge pitch in with their guests as Sesame Street puppets. Other than comfort, I'm not entirely sure what...
Posted by: Magnus Shaw
Advertising account planners set the communication strategy for advertising campaigns. They establish the goals and objectives, target audience, message and tone in which the campaign should be delivered. Planners define how a particular strategy...
Posted by: Creativepool
Irn Bru - Train The Irn Bru people have been making a virtue of tasteless ads for a while now. I suppose you'd call them 'cheeky', rather than full-on rude - and here's the latest. If one were to nit-pick, it could be said they are playing a bit...
Posted by: Magnus Shaw
Today (7 May 2015) marks the commencement of the first UK general election in five years, and by necessity, it looks to be perhaps the most closely fought election battle in recent history. With 7 leaders fighting for your vote this time around, it's...
Posted by: Benjamin Hiorns
The Green Party - Change The Tune Unlike the US position, political parties in the UK aren't permitted to buy up airtime for promotional purposes. They are, however, allocated pre-arranged slots on which to display their wares - and this is the...
Posted by: Magnus Shaw
Arnie And The Meerkat Unless you've been on holiday to Jupiter, you'll have seen the current 'Compare The Market' work, wherein Alexander and Sergei run into trouble with the former Terminator. But what happened behind the scenes? Here's your chance...
Posted by: Magnus Shaw
M and M Direct - Start Saving Quite how a catalogue clothes company manages to use that name, without falling foul of the chocolate people (whose ad we reviewed last week), I'm not sure. Perhaps it's because their ad is so anodyne and dull, the...
Posted by: Magnus Shaw
Barclays - Code Playground There can be few things more important to a kid's education right now, than teaching them code. Whilst nothing is guaranteed, it's surely their best bet for a productive career in later life. So Barclays have launched an...
Posted by: Magnus Shaw
I honestly had no idea Carlsberg's ubiquitous “Probably the best” slogan had fallen into retirement. The phrase is so readily associated with the lager brand, that it's the first thing that immediately comes to mind whenever someone...
Posted by: Benjamin Hiorns
Persil - Dual Action Mums Agency: TMW | Executive Producer: Kate Myles Who does the washing? Women do! Of course they do! This is the 1950s after all. No, hang on, it's 2015 - and women still do the washing, but they're cool women now. Not only are...
Posted by: Magnus Shaw
I won't even pretend to understand American Football. To my eyes it's all a bit of a mess, like a collision between a game of Rugby and a game of Chess, without the passion of the former and the brains of the latter. The Super Bowl, however, is an...
Posted by: Benjamin Hiorns
Ah! There you are. I trust the festivities were kind to you? But now, here's 2015 in all its fresh-faced glory. Swollen with potential and pitfalls, what will this new year bring? Frankly, I have no idea - but I do know there are a few troublesome...
Posted by: Magnus Shaw
Iceland, Peter Andre: When this low-market frozen food retailer had the strapline 'That's why Mums go to Iceland', they attracted enormous condemnation from those who pointed out, quite rightly, it was very sexist. They need worry no longer, for now...
Posted by: Magnus Shaw