Displaying 361 - 396 of 5997 results
Long form, short form, educator content, social media and inclusivity - a trio of industry leaders predict what they expect to be big this year, whilst examining where they come from in the first place. Simon Binns, editor of LAD Bible, Matt...
Posted by: Creativepool Editorial
With over 30 years of experience under her belt, Sally Tarbit has seen all sides of the creative industries from every conceivable angle. In her current role as Director at The Team, she leads on brand activation, with a focus on campaigns and...
Posted by: Creativepool Editorial
The easiest way to impress the Gaviscon brand? Show that you can 'get' them and what they do. For years positioned as leaders in the UK health sector, Gaviscon still has plenty of opportunities to pursue more growth and it won't be afraid of doing so...
Posted by: Creativepool Editorial
Annabel Mackie's hunger for knowledge and new challenges has few equals in this industry. That much is clear right from the onset, as you learn more about her incredibly multifaceted career and the breadth of experiences she was able to...
Posted by: Creativepool Editorial
Facebook is... peculiar. Some users don't love it, but know they have to be there to avoid missing out. As a result, it has become a huge platform with growing numbers every year, a multi-billion dollar company which would do anything to protect its...
Posted by: Creativepool Editorial
Sugar Creative is regarded as one of the leading creative innovators in the UK. Through the power of emerging technologies such as AR and VR, the team crafts beautiful stories (often with well-known characters) and works with brands all over the...
Posted by: Creativepool Editorial
We don't usually feature design studio heads in our Getting to Know series, but the Team bunch really caught our eye as a unique studio with some rather impressive names in their client list. They were responsible for the recent rebrand of Pfizer, to...
Posted by: Creativepool Editorial
Crazy as it sounds, 2022 is around the corner and with it, a new age for the future of work. As Covid restrictions get lifted and people get their full round of vaccines, workers will be expected to return to the office at least a few days per week....
Posted by: Antonino Lupo
Chelsea Pictures is awarded our first ever Grand Prix with #Wombstories The Annual 2021 winners have been selected, showcasing the ‘most’ people and companies who have achieved creative excellence in the past year. Now in its sixth...
Posted by: Creativepool Editorial
What to do when your personality doesn't match the stereotypes required for a successful career? You keep going. Anna Jehan was recently appointed as the Head of Design at Digitas UK, and she admits spending some of her early career struggling with...
Posted by: Creativepool Editorial
To all those suffering from crippling impostor syndrome, Chief Experience Officer at Digitas UK Jane Austin wants you to know that you are not alone. Jane has recently been appointed to take on this new challenge at Digitas, and we can already see...
Posted by: Creativepool Editorial
Few people in advertising can hope to compete with the fame and legacy of Sir Martin Stuart Sorrell. At the age of 76 and counting, the historic founder of WPP is still very much in the game, a proof of character with no equals in advertising and...
Posted by: Antonino Lupo
Malaria is one of the world's deadliest and oldest preventable diseases. Global efforts since 2000 have saved thousands of lives, but Malaria No More feels that there is a risk that worldwide stakeholders will start resting on their laurels....
Posted by: Creativepool Editorial
Another edition of The Annual is ongoing. The Creative Industry’s ‘Most’ Award has evolved much in the past ~6 years, but the core values of the competition have remained the same: to drive positive change in the industry, to lead...
Posted by: Antonino Lupo
As the Technical Director at Digitas UK, Kerry Dawes must always be on top of the new innovations and technology to ensure the organisation is moving with the times. No two days are the same in Kerry's role - which admittedly is something you can...
Posted by: Creativepool Editorial
Born and "raised" in Toronto, Zulu Alpha Kilo has a pretty beautiful history here on Creativepool. Multi-award winners since 2018, pluri-featured in the community and our #3 Ranked Advertising Agency on the platform, the team at ZAK is relentlessly...
Posted by: Creativepool Editorial
The shortlist for the Creativepool Annual 2021 has been announced, featuring a braod pool of talented and diverse individuals, creative companies and brands who strived for excellence in 2020. Agencies on this year’s list include Iris, FCB,...
Posted by: Creativepool Editorial
As our world continues to shapeshift, some longstanding business and cultural gatherings are inviting us back in person. And still, the trend of innovative online events remains a massive learning opportunity, where access continues to surge. Simply...
Posted by: The Darnell Works Agency
A Design director bridges the link between creative employees and management. A senior role for leaders with a proven track record of effective communication, innovation, and high-level design problem-solving, design directors ensure that all...
Posted by: Creativepool
There is an ubiquitous misconception in the business world which I like to call The Myth of Endless Growth. It is by no means a fully fledged philosophical theory or something I should ever take the credit for, but it is real about any business; the...
Posted by: Antonino Lupo
Spoiler: if you’re reading this, you probably are Like most other sectors, the creative industry is one of deadlines. There’s that deadline to deliver the pitch, that other one to complete a project, that copy to write, that award to...
Posted by: Antonino Lupo
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
"There is nothing new under the sun." This ancient expression from the Book of Ecclesiastes made it through to us to this day, and it is especially relevant to the world of creativity: there isn't really anything new and original, just remakes and...
Posted by: Creativepool Editorial
As the Principal and Chief Communications Officer at The Darnell Works Agency, Roger Darnell is a patreon of creativity and a great supporter of all the authors and artists in the industry. His experience in communications and public relations was...
Posted by: Creativepool Editorial
Creative Partner at BBD Perfect Storm Cory Eisentraut loves social projects. Work and cases in which communities and fans interact straight with the brands, building meaningful moments and connections that are meant to leave a lasting impression...
Posted by: Creativepool Editorial
This is it! With the Annual 2021 standard submissions deadline out of the way, you only have until midnight PT on 10th June to enter the awards. I'm sure some of you will still be working on their entries. It’s all good. We all love to leave...
Posted by: Antonino Lupo
A chat with the authors of Sustainable Marketing, published by Bloomsbury Business Some time ago, we worked on a piece about greenwashing and the harm it can do to the industry on the short and longer term. Too many organisations are still making...
Posted by: Creativepool Editorial
Growing research has established an unbreakable link between neurodiversity and one's propension to creative thinking. The creative industry itself has among the highest rates of neurodiversity representation in the whole business world, from...
Posted by: Creativepool Editorial
Shiny covers have started to flood our social channels, as the trophies for last year’s Annual 2020 reach our winners this week. Looking back on the year that’s just been, it’s hard to say this wasn’t somewhat of an...
Posted by: Antonino Lupo
About exactly 6 years ago, PWC published a study on the importance of purpose in the work environment. The multinational network highlighted the disconnect between claimed business purpose and the way business leaders operate on a human level. The...
Posted by: Antonino Lupo
It is universally acknowledged that creativity thrives in constraints. The past year has been a great measure for that, showing the best and most innovative business leaders shining in a fierce game of 'Adapt or Die.' To celebrate all these...
Posted by: Creativepool Editorial
Since 1980, plant-based sector market leaders Alpro have always been on the mission to convert as many consumers as possible to the wonders of plant-based food, and the brand's messaging has always been incredibly consistent to cater for that...
Posted by: Creativepool Editorial
After a year like 2020, the need to celebrate and have some lighthearted fun is now more relevant than ever. With the Annual 2021 submissions deadline now only a month away, we thought we’d let you know of 7 great reasons why you should enter...
Posted by: Antonino Lupo
Though Covid has somewhat strengthened some workplace ties between employees, there's still a significant portion of the workforce which doesn't exactly feel more connected than before. In fact, this physical distance seems to have hurt the industry...
Posted by: Creativepool Editorial
Following the rise of social media during the pandemic, one may be left to wonder about the destiny of retail and how retail sales will be shaped by such surge in social media user bases. It is true that there is an opportunity for brands to take on...
Posted by: Creativepool Editorial
Right when you start thinking that creativity cannot be pushed any further, there will always be a campaign such as this one by Cheil Central America ready to amaze any advertising professional out there. The Nature of Plastic was born out of a...
Posted by: Creativepool Editorial