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Leaders

Engaging the New Generation

The Voxburner Youth Marketing Strategy Conference saw speakers from music streaming platforms to FMCG brands deliberate the weird and wonderful world of young people’s lives, loves and hates. And how to market to them, of course. Here are our...

Posted by: ECHO
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Leaders

A McDonald’s Breakfast at Sea

The Philippines is an island of over 7,100 islands. It’s not surprising then that a lot of Filipinos earn a living by fishing. Fishermen head out to sea as early as 2AM and spend hours on their boats waiting for their catch, sometimes foregoing...

Posted by: Leo Burnett Asia Pacific
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Workshop

Graduates: Quick tips to landing your dream job

I will admit that being a graduate was probably one of the lowest points of life. After graduating, society seems to paint a picture that “life is only complete if you are accepted into a Big 4 graduate scheme”. Trust me I got declined...

Posted by: Robert Stone
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Inspiration

How To Master Product Development

In this era of startups and ‘unicorns’ like Airbnb or Uber, it’s all too easy to get caught up in the allure of the ‘big idea’. While such success stories are few and far between, there’s plenty of room for smart...

Posted by: Despark
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Leaders

When Advertising Gets Weird!

Adland in the tenties (do you have a better name for it?) is playing it safe for the most part. Whilst the 90s revelled in anarchism and the dawn of the 21st century brought with it some pretty progressive ideas, the last 5 years have been largely...

Posted by: Benjamin Hiorns
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Features

Why Mr West shouldn’t lower the prize of Yeezy

While people from LA to Helsinki are spending nights outside carefully selected stores waiting to get their hands on the next Yeezy drop, the man behind the brand is dreaming of something that might destroy a well thought out brand. With the third...

Posted by: Harry Elonen
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#AWEurope Unveils 2016 Lineup

The fourth edition of Advertising Week Europe is bringing more industry heavy hitters and unique programmes to the stages of the brand new Picturehouse Central venue. The thought leadership agenda and corporate partner roster for the 2016 event has...

Posted by: Advertising Week
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Leaders

The Recorder: Issue 3

Monotype's long awaited Issue 3 of its printed publication, The Recorder, launches on April 27th. But to avoid dissappointment, you can pre-order your copy today! The Recorder is the original Monotype magazine, a heritage publication dating back...

Posted by: Monotype
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Leaders

Cannes Lions Says, Thank You Creativity

The campaign promoting the 2016 International Festival of Creativity is about being grateful for great ideas. Developed in-house, Thank You Creativity is intended as a love letter to imagination and craft, and a reminder of their purpose and...

Posted by: Cannes Lions
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Inspiration

Focal Point: New images for a new world with Thomas Traum

Thomas Traum create still and moving images using fresh, explorative and explosive digital approaches. We chatted to founder Thomas Eberwein about discovering the previously unseen. Tell us about a bit Thomas Traum and how it all got started...

Posted by: Kate Lewin
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Features

Web Design Predictions and Challenges for 2016

2016 is here. All the web designers and developers are already gearing up to test and embrace fresh ideas and innovations that the year will bring forth. In the past year, one can take a look at our dynamic industry and pick the trends that were...

Posted by: Creativepool Editorial
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Leaders

DDB Hamburg prove that the Weapen is mightier than the sword

Across globe, journalists are constantly under the threat of violence, and many unfortunately end up as victims, as simply researching authoritarian regimes or organised crime can be a life-threatening profession. In 2015 alone, 144 reporters were...

Posted by: Creativepool Editorial
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Industry

Creative Equals Student Competition to highlight diversity in the UK

The Creative Circle and Creative Equals unite with a student brief to highlight the imbalance in diversity in the UK Creative Departments. The winning student team will have their creative execution posted on the 48$ poster site outside of the...

Posted by: Creative Circle, Creative Foundation & The UK Creative Festival
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Inspiration

Brand Case Studies: Bright ideas with WATT A LAMP

The brand mission of WATT A LAMP is to introduce modern high-end lighting concepts that inspire and surprise with innovative design products and challenging materials. Suspended within an authentic universe of design, art, craftsmanship and quality...

Posted by: Kate Lewin
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Workshop

Good things come to those who chase

In my family, I’ve always been referred to as the spiritual one, much like my grandfather whom I unfortunately never had the pleasure of meeting. Maybe because I was quiet and used to stare at people a lot growing up, or perhaps it was the...

Posted by: Huckletree
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Leaders

Razorfish use Adobe Summit to unveil new B2B platform

Razorfish, the world leader in helping global brands drive customer obsessed business transformation and part of the Publicis.Sapient platform, unveiled a ground-breaking business-to-business (B2B) commerce experience at the Adobe Summit in Las...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Chester Storyhouse to Belgium's deSingel

True North - Chester Storyhouse True North has named and branded the Storyhouse, a new £37 million arts development in Chester, which is being designed by Bennetts Associates. The Storyhouse will be the biggest cultural space outside of London,...

Posted by: Creativepool Editorial
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Leaders

The Gunn Report publishes 2015 Book and Showreel of the Year

The Gunn Report, the global index of creative excellence in advertising, has published its 2015 Book and Showreel of the Year, a round-up and showcase of the world's best advertising performance in the year January to December 2015 based on the...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Gravity Road - Mikado Office Workers go WILD With Mikado First off, we have a new TV, VOD and social media campaign that has been created by Gravity Road for Mondelēz International biscuit brand, Mikado, and is the first for the brand to be...

Posted by: Benjamin Hiorns
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Leaders

Zoo Digital start subtitling the adverts

Subtitles are a wonderful thing. A lingual bridge that means content ceases to be limited to its country of origin. Also, just think of all the wonderfully ponderous European dramas we'd have missed out on without them? Subtitles can be found in all...

Posted by: Benjamin Hiorns
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Industry

Two Weeks Till China Connect comes to Paris

2 weeks to go ! PARIS - April, 6-7 From April 6 to 7, leaders in tech, retail and more from China and Europe will descend upon Paris for the annual China Connect conference, the largest European gathering of experts on Chinese consumer trends and...

Posted by: China Connect
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Leaders

ADFEST call on designers to create new Lotus trophy

Annual advertising festival ADFEST is calling on designers, art directors and creative professionals to create a new Lotus trophy, which will be unveiled in the lead up to the festival’s 20th anniversary celebrations in 2017. The festival has...

Posted by: Creativepool Editorial
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Leaders

Does Google's 360 Suite change the game for large-scale analytics?

Google are rarely ones to be left in the dust, so when they announced their new suite of analytical tools, which have been designed with larger firms in mind, I wasn't exactly surprised. When I looked into it, however, I was pretty impressed. The...

Posted by: Benjamin Hiorns
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Leaders

ColensoBBDO fight Cyber Censorship with Amnesty International

Last Saturday (March 12) was World Day Against Cyber Censorship, and in a unique partnership to mark the occasion, Amnesty International and AdBlock combined to deliver 156,789,119 impressions of messages by prominent privacy and free speech...

Posted by: Creativepool Editorial
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Leaders

Uber Eats: An appetite for growth

To date, Uber has dazzled us with its super efficient app, courier off-shoot, car-pooling service, quick and easy taxis - and their luxurious siblings. And to this already extended family Uber is now adding UberEATS; a new food-delivery service...

Posted by: Kate Lewin
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Inspiration

Monotype designs bespoke handwriting typeface for Sir Quentin Blake

If there’s one word that comes to mind when thinking of Sir Quentin Blake’s work, it’s joy. As one of the world’s most eminent and well-loved illustrators, his art - whether found in his famous collaborations with Roald Dahl,...

Posted by: Monotype
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Leaders

Download your copy of the Annual 2016

140 Pages 86 Companies 24 Categories 2 Agencies of the Year 15,000 People's Choice votes 100 Influencers The 2016 Creativepol Annual. A collection of the best creative work from global agencies and individuals for 2015! Download your copy...

Posted by: Creativepool
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Leaders

Rebrand Roundup: From Ascot to CBBC

The Clearing - Ascot Ascot has been rebranded by The Clearing, which has sought to make the racecourse a destination brand in a bid to stop regular race meetings being overshadowed by flagship event Royal Ascot. Although Ascot attracts high profile...

Posted by: Creativepool Editorial
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Leaders

BBH launches in Stockholm

BBH has officially announced the opening of an office in Stockholm, furthering the agency’s ambition to become the number one agency partner for the mobile age. The new agency was born out of the acquisition of highly acclaimed Swedish mobile...

Posted by: Creativepool Editorial
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Leaders

Plume Labs set pollution patrolling pigeons free over London

Anyone who has ever spent any amount of time in London would struggle to ascertain where it got its nickname from, as “The Big Smoke” is one of the most heavily polluted major cities in Europe. One particularly green-fingered tech...

Posted by: Benjamin Hiorns
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Leaders

Aesop have designs on Game of Thrones

Following a competitive pitch, Aesop Agency, the brand storytellers, have been picked by HBO to design the Season 1-5 boxset for Game of Thrones, as well as UK-exclusive box art for the show's upcoming sixth season. Their limited edition Season 5...

Posted by: Joe Bracken
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Leaders

Thank you for naming me Creativepool Newcomer of the Year 2016

Hello, I'm Blair Barnette! With such talent in the room Thursday night, I'm incredibly honored to have been voted Newcomer of the Year and given awards for three individual projects. I especially would like to draw attention to my team of fantastic...

Posted by: Blair Barnette
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Industry

2016 Creative Industry Top 100 Influencers

Our 2016 Annual came with a new accolade: The Influencer of the Year, where Creativepool honour the individuals within the industry that have surpassed expectations and impacted the market in 2015 and beyond. They're people who don't follow the herd...

Posted by: Creativepool
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Industry

Winners Celebration at the 2016 Annual Launch Party

Last night, Creativepool celebrated the best creative work of 2016, at the Annual Launch Party at LIBRARY Club in Covent Garden. The room was abuzz! The launch was a gathering of everyone shortlisted for inclusion in the Annual, as well as the...

Posted by: Creativepool

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