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Leaders

Enter Your Best Work Into The 21st Annual Webby Awards!

Hailed by The Guardian as the “leading international awards honouring excellence on the Internet,” The Webby Awards introduced a series of new Advertising, Media & PR categories this year, including Best Media Strategy, Cause Related Campaign and...

Posted by: The Webby Awards
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Leaders

Why Kanye West wants to work with IKEA

Rapper, producer and wannabe renaissance man Kanye West has declared his lofty and surprising ambitions to design for Ikea and has called for the Swedish company to collaborate with him on a furniture range. During an interview on BBC Radio 1 with DJ...

Posted by: Creativepool Editorial
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Workshop

Why should you work in advertising?

Jacques Séguéla founded the ad agency RSCG. He was also the author of a book called “Don’t tell my mother I work in advertising. She thinks I’m the piano player in a brothel.” According to our data, one in three of...

Posted by: Advertising Association
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Workshop

How to find work as a freelancer

One of the most important things you’ll ever learn as a freelancer is that you’re never unemployed, you’re self-employed. You provide a service which means you’re a business and you work for that business. Like any business, you won’t get...

Posted by: Boox
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Leaders

First Faster Horses work is an epic relaunch campaign for UNIQLO

Sam Walker and Joe De Souza, the former group ECDs and partners at Karmarama, have launched a new creative shop called Faster Horses, and this week announced their first major work; an ambitious relaunch campaign for UNIQLO's flagship store. The new...

Posted by: Creativepool Editorial
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Leaders

Finding The Best Creative Work: The Annual Shortlist Goes Live!

Buckle up! The shortlist for 2016's Creativepool Annual has just been announced. There's been eight times as many projects entered compared to last year’s Annual, which is staggering. In this year's shortlist we're shown an amazing reflection...

Posted by: Creativepool
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Leaders

Film about free speculative work goes viral

Just over a week ago, a two-minute film called 'Say No To Spec' was released onto the web and has become a viral sensation. Originally created for Strategy Magazine's Agency of the Year competition in Canada, the film calls into question the common...

Posted by: Magnus Shaw
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Leaders

JWT and Kantar Media work to understand Gender Diversity

With traditional (and some might argue antiquated) gender roles in a state of rapid flux, it's more important than ever to understand clearly what society as a whole feels about the notion of gender equality. JWT London and media intelligence...

Posted by: Creativepool Editorial
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Industry

Pool Party London: Genius at Work

Taylor James make some seriously beautiful work. They’re employing fresh, cross-disciplinary techniques to communicate their clients’ messages. In other words: CGI, Animation, Photography, Live-action, VFX & post are used together in harmony and...

Posted by: Joe Bracken
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Industry

Enter Your Best Work

Due to overwhelming response from the community, there is now more time to contend for Europe's most prestigious honour for online excellence. The 5th Annual Lovie Awards Extended Entry Deadline is 31 July 2015. Work can be entered in seven...

Posted by: The Lovie Awards
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Leaders

Ogilvy & Zooppa clean up with IBM work

It was announced recently that Zooppa and Ogilvy took home a Gold award at the 2015 Internationalist Awards for Innovation in Media, which were held on March 26th at the legendary Times Square in New York. The award was for their combined work with...

Posted by: Creativepool Editorial
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Leaders

Your Work Here: The Annual 2016 Submissions are now open!

2015 is slowly winding down as the weather appears to be doing likewise, which means it's time for the industry to cast its sights on the new year. It's also that busy time of year where we start to collate all the best work for the Creativepool...

Posted by: Creativepool Editorial
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Leaders

How a skip enhanced an urban environment

New York architect, John Locke, has transformed a local dumpster (“Skip” in British parlance) into an inflatable art installation as part of an urban invention project dubbed, “Inflato Dumpster.” Whilst the name might be a...

Posted by: Benjamin Hiorns
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Leaders

Facebook go to work and connect developing world

Though Facebook has already monopolised the social media market when it comes to our personal lives, it appears Mark Zuckerberg isn't content on stopping there. Sources familiar with the matter have hinted liberally at Facebook's plans to build a...

Posted by: Benjamin Hiorns
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Leaders

'Mythbusting' what you know about work health and safety

Later today, a campaign will be launched in London at the House of Commons to attempt to cull the number of deaths related to occupational cancer. The campaign, organised by the Institution of Occupational Safety and Health (the IOSH), which is the...

Posted by: Benjamin Hiorns
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Leaders

Honda US consolidates its digital media work with Razorfish

The American Honda Motor Company announced yesterday that it would be consolidating the lion's share of the digital marketing for both its primary Honda brand and its Acura luxury brand into a new team drawn from Razorfish and other members of the...

Posted by: Benjamin Hiorns
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Leaders

Online advertising doesn't work - it's official. Or is it?

Haven't you heard? Online advertising doesn't work. All those banners, buttons and MPUs? Waste of time. Those pre-play spots on YouTube, and those Facebook campaigns? Completely useless. Google Adwords and sponsored tweets? Utterly worthless. Sorry,...

Posted by: Magnus Shaw
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Leaders

Guide Dogs appoints RAPP to brand work

- RAPP wins combined media and creative brand account - Includes offline, online and PPC UK brand media and ATL creative London, 18th June 2014: Guide Dogs has appointed RAPP to handle the combined media and creative accounts for its new integrated...

Posted by: RAPP
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Features

Home is where the heart is. And the work. And everything else.

If I started a blog by telling you that I was thinking about buying a treadmill, you may well click away in anticipated boredom. But the fact remains, I’m seriously considering buying a treadmill. There, I said it. So what? Well, quite. Of...

Posted by: Ashley Morrison
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Features

How to get your work noticed by a Creative Director

So it’s 2014 and you’re on a quest to land a new job at a brilliant agency. But how do you make sure you stand out from the hundreds of people doing exactly the same? Our Creative Director, Martin Homent, shares his tips and insight into...

Posted by: Tribe Marketing
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Features

Is this how recruiters view your work?

When I first starting out as a junior copywriter I went along to the D&AD workshops that were being held in various London ad agencies. These evenings were great for anyone who wanted to start out as a copywriter or art director because you could...

Posted by: John Fountain
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Leaders

Alan Fletcher. Work and Play

Alan Fletcher was one of the powerhouses of contemporary British graphic design. He worked for more than 50 years designing everything from corporate identities - logos, literature, advertising, signage, calendars - to toys, books, newspapers and...

Posted by: Creativepool
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Features

Bidding for freelance work on websites. A mug's game?

For the jobbing freelance there can only be one priority. Ahead of the bookkeeping, email answering, blog updating and business card ordering - there's nothing more important than bringing in the work. And, when the industry is buoyant, it's not too...

Posted by: Magnus Shaw
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Inspiration

Should creatives ever work for free?

Have you been to a supermarket recently? If you have, did you ask the till operator whether you could take the contents of your trolley for nothing? Of course you didn’t. The very suggestion you might be entitled to free groceries would be...

Posted by: Creativepool
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Inspiration

Could you help this copywriter find work in Chicago?

The Creativepool network spreads far and wide and maybe you could help a fellow creative in need of help. Damien James is a US copywriter who has spent the last three years with his wife and children working in Krakow, Poland. Last week the time...

Posted by: Creativepool
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Workshop

How to Beat Bullying at Work

According to a 2010 TUC survey, one third of safety representatives reported bullying at work as a problem. In addition, the Chartered Institute of Personnel & Development reports that bullying, harassment and victimisation are ongoing issues in UK...

Posted by: Source
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Inspiration

Guns to guitars – an introduction to the work of Pedro Reyes.

You may think creative studios are combatitive places - loaded with friction and fierce opnion - but comparatively speaking, they're rather tranquil. Which sadly, is more than can be said for Mexico. With a rampant drug trade, corruption in high...

Posted by: Creativepool
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Inspiration

CP Loves...The wonderful work of Christopher Boffoli.

by Magnus Shaw. I'm well aware of my tendency to be a grouch. Blame it on old age, blame it on a personality flaw, blame it on the boogie - whatever the reason, I absolute concede the point. When I find something unsatisfactory, foolish or flawed,...

Posted by: Creativepool
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Workshop

Get the most from the hard work you perform by Halcyon Management

Are you looking for better returns from the hard work you perform? As freelancers become more common in the work place so do the solutions that enable contractors to maximise their earnings. From Limited Companies to offshore trust solutions. Which...

Posted by: Creativepool
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Workshop

Opinions - Freelancers work harder

by Ashley Morrison It's a bold statement, granted. And one which is certainly arguable. But I was chatting to a friend recently who maintained that freelancers definitely, definitely worked harder than permanent employees. I'm in a slightly unusual...

Posted by: Creativepool
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Workshop

Opinions - Work's A Beach

by Ashley Morrison When I was on holiday in France recently, I couldn't help but envy the people who worked on the vineyards we visited. What a great life that must be. Well, for the owners if not the labourers, anyway. They get to live in some of...

Posted by: Creativepool
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Workshop

Opinions - Anyone want to work on Barclays?

by John Fountain Have you noticed that there are some accounts that have a bit of an odour about them? Not just those that reject all the good ideas, I mean the accounts that really question your moral judgement. The accounts that make you wonder...

Posted by: Creativepool
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Features

Agency v freelance. Better pay, better work or better life?

Years back it was said that creative people that chose to go freelance were either too old to be considered for full-time employment or simply not good enough to cut it in a top agency. In those days, I’m going back to the 80’s here, the...

Posted by: Creativepool
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Inspiration

Designit create a comedy series for Pluralsight #BehindTheIdea

What’s the obvious answer when putting together a campaign for an online education company? Create a four-part comedy series, of course! To learn more about this bonkers but brilliant idea, we spoke to the team behind it. What was the...

Posted by: Creativepool Editorial

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