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If you ask anyone in my family to identify my mum, they’ll refer to the jingle jangle of the mass of gold bracelets on her wrists. That metallic cacophony to me, more than a look or smell, is the truly evocative sound of home, and of love. So...
Posted by: Creativepool Editorial
It’s a truth universally acknowledged that, if The Beatles hadn’t been heavily into LSD in the mid-60’s, classic albums such as Revolver and Sgt Pepper’s simply wouldn’t exist. It is, of course, impossible to know...
Posted by: Benjamin Hiorns
For this week’s company spotlight, we focus on The Frameworks, an independent design consultancy and frequent Creativepool contributors. We caught up with James Trowman, Partner and General Manager, to discuss the origins, challenges and future...
Posted by: Creativepool Editorial
In fashion, money talks. Indeed, there is literally millions to be made if you know the right people or are somebody’s son or daughter. But for the rest of us starting out in a fashion career from the very bottom with no real guidelines to...
Posted by: Creativepool Editorial
Daniel Collins is an award-winning content with other 7 years of experience in the industry. Currently Strategy Director at Rocket (specialist kids, youth and parent business) and Co-Founder of The Howl Creative (content creation for entertainment...
Posted by: Creativepool Editorial
Trive is a next generation, multi-asset investment platform that partnered with BrandOpus last year to develop a new brand identity system that will “set it apart from peers and facilitate the company’s vision of attracting investors with...
Posted by: Creativepool Editorial
Making our products and services as easy and natural to use as possible is often easier said than done. In many cases there are hundreds of moving parts and wheels within wheels to negotiate and condense into a cohesive and organic user experience....
Posted by: Creativepool Editorial
Al Gillies is a creative that doesn’t try to pigeonhole himself. Indeed, he describes himself not only as a photographer but as a content manager and even radio presenter. His photography work itself is just as eclectic as his skillset....
Posted by: Creativepool Editorial
Described by namesakes and founders Catherine Clark and Paul McDowall as “a progressive team of brand architects with a passion for making brands future-ready,” clarkmcdowall has spent the last 20 years cultivating their ethos of...
Posted by: Creativepool Editorial
The importance of web scraping and alternative data cannot be overstated. In today's data-driven world, having access to a wide range of information is crucial for businesses looking to stay competitive. In addition, the growth of artificial...
Posted by: Creativepool Editorial
This year’s developments in packaging design reflect a world in flux, still evolving from disruption caused by the Covid pandemic, and becoming increasingly aware of its own vulnerability - and responsibility - in the midst of climate...
Posted by: Creativepool Editorial
While the world falls apart around us there are still so many creatives fighting the good fight and keeping the furnaces of artistry and design stoked with fresh ideas. But while design might be born from the creative mind, trends are shaped by...
Posted by: Benjamin Hiorns
It’s starting to feel a lot like Christmas as the nights draw in and snow is on its way. Yet this year, the chill in the air isn’t a nostalgic reminder of Christmas past but a stark realisation that this winter is going to be tough. With...
Posted by: Creativepool Editorial
The internet is always evolving. Indeed, it’s thought that around 2.5 quintillion bytes of data are added to the internet every day. For reference, a terabyte is 1012 bytes, so that means around 2.5 million terabytes of data. Every day. With...
Posted by: Benjamin Hiorns
Yext describes itself as “the Answers company that’s on a mission to empower every company in the world to provide authoritative answers to every question about their organisation.” It achieves this by using AI to collect and...
Posted by: Creativepool Editorial
2022 will forever be remembered as the year the Queen died and the year Vladimir Putin cemented himself as “Hitler 2.0” by invading Ukraine. But, as if often the case, a lot of good still managed to squeeze its way out of the muck and the...
Posted by: Benjamin Hiorns
Earlier this year, Leeds Health and Care Partnership, on behalf of NHS West Yorkshire Integrated Care Board released a health campaign to raise awareness around the illegal practice of female genital mutilation (FGM). The campaign aimed to encourage...
Posted by: Creativepool Editorial
Sometimes, the world needs to be seen in two dimensions to underline just how absurd and surprisingly simple everything really is at its core. This is particularly true in today’s perpetual clown world existence. So, this week we thought...
Posted by: Creativepool Editorial
This year Pringle launched a campaign which combined two things that are set to be on many people’s minds this December - Christmas and football. Created by Grey London, the TVC is set to a Pringles take of ‘Carol of the Bells’ and...
Posted by: Creativepool Editorial
Choosing the best ads of the year was once a straightforward process but in the information era, where advertising is so much more than just 30-second TV spots, it’s not quite as simple as taking your ten wittiest short films and putting them...
Posted by: Benjamin Hiorns
Brand expression agency Taxi Studio has collaborated with Mars Wrigley’s much-loved confectionery brand Celebrations to deliver one of the most significant rebrands in its 25-year history. The revitalised identity works to cement Celebrations...
Posted by: Creativepool Editorial
Nobody is prepared for how generative artificial intelligence (gen-AI) will transform the creative industry. The world of gen-AI is progressing furiously. It will disrupt existing business models-if AI algorithms are able to produce high-quality...
Posted by: Leonardo
A freelance graphic designer and illustrator with project management and art direction experience, Florentyna Butler (Flo to her friends) has worked with many brands over the years and on projects including packaging, art prints, social media posts...
Posted by: Creativepool Editorial
With many big brands dipping their toe into the video games industry, we’ve seen a shift towards gamification - the application of typical elements of game playing to the customer experience. Augmented reality (AR) in particular, promises to...
Posted by: Creativepool Editorial
There has been much focus on attention in the digital ad industry in the past few years, ever since advertisers realised that viewability wasn’t up to scratch as a metric. While the preoccupation with attention has definitely helped to drive an...
Posted by: Creativepool Editorial
The ad industry would be forgiven for approaching 2023 with some apprehension. Inflation and economic instability have left marketers prepared for cuts to ad spend across all sectors. Fortunately, if the latest market reports are anything to go by,...
Posted by: Creativepool Editorial
An Post, Ireland’s national postal service, launched a magical new creative campaign this year to demonstrates the importance of sending love to your nearest and dearest this Christmas. Taking inspiration from ‘The Wonderful Wizard of...
Posted by: Creativepool Editorial
The number of active internet users has increased every year for the last 20 years. The technological advancements of society have had a staggering effect on marketing. Marketing began as a simple job of posting an ad in your newspaper or buying a 30...
Posted by: Creativepool Editorial
AI writers - which automate the writing of blog posts, articles and website copy - are one of the most cutting-edge, yet controversial, digital tools increasingly employed by SEO specialists, copywriters, advertisers, bloggers and marketeers...
Posted by: Creativepool Editorial
The media industry has undergone massive changes throughout 2022. The current global recession has seen streaming giants struggle to maintain customer revenue and interest, especially with new streamers such as Paramount Plus, entering the...
Posted by: Creativepool Editorial
Accessibility is often the lens through which people consider inclusive design. But the best brands understand that inclusive design is a much broader concept that embraces how they can connect as many people as possible through innovation. Of...
Posted by: Creativepool Editorial
Heathrow Airport’s Christmas brand ad for 2022 is a typically heart-warming story about that special feeling of being with your loved ones over the festive season. The first work with St. Luke’s as lead strategic creative agency, the...
Posted by: Creativepool Editorial
It’s been the most competitive Christmas ad season ever. People want a reason to smile, and brands have pulled out all the stops to provide it with a series of feelgood festive ads. Advertising effectiveness company System1 have unveiled their...
Posted by: Creativepool Editorial
Nicky Dupey is a creative executive and thought leader with a proven track record of unlocking innovative potential for teams and clients. As a multidisciplinary designer and seasoned professional with over 20 years’ experience, he’s...
Posted by: Creativepool Editorial
2022 has been quite a year for social media platforms with the likes of TikTok booming and Twitter facing uncertainty following Elon Musk’s takeover. Hayley Jones, the Head of Social at The PHA Group has shared her thoughts on this year in...
Posted by: Creativepool Editorial
While 2022 is almost history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...
Posted by: The Darnell Works Agency