Displaying 1 - 36 of 47 results
Tell us a bit about your role! Is there a “typical” day? There’s very little typicality or predicatability in the work that I do, so I like to start my days with structure. A typical morning for me begins with a workout and a coffee. I like to...
Posted by: Creativepool Editorial
Yesterday, National Lottery owners Camelot announced a new brand identity for the lottery and its portfolio of scratch cards and instant win games by international brand consultant Wolff Olins, which puts a redesigned version the iconic...
Posted by: Creativepool Editorial
Lewis Moberly is an independent branding consultancy that uniquely holds both the top award for Design Excellence (D&AD Gold) and the top award for Design Effectiveness (DBA Grand Prix). They work across brand strategy, corporate and brand identity,...
Posted by: Creativepool Editorial
How did you get into the industry? The truth is that I took a reverse path, as I started by doing traditional Editorial Design and Branding, to the point of becoming an Art Director and Creative in different Publishing companies and design studios....
Posted by: Creativepool Editorial
For most people, fonts are not something to spend a lot of time considering. Yes, most of us have a perfectly rational hatred for comic sans but aside from that, a font is surely little more than an afterthought for a designer, right? Not at...
Posted by: Benjamin Hiorns
Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s...
Posted by: Creativepool Editorial
Multia is an Indian creative consultancy born in 2006. They are a forward-thinking agency that “have used the power of design to help brands stand out in the market.” Constantly experimenting with the most advanced technology in order...
Posted by: Creativepool Editorial
An AutoCAD nerd at heart, Rebecca Christou's journey in the creative industry starts in a very far place from branding: the magical (and sometimes tough) realm of architecture. After meeting her now husband and business partner Mark, Rebecca went on...
Posted by: Creativepool Editorial
Partner at branding agency Nomad Terry Stephens certainly isn't short of great stories, starting with his own. Used to wearing many hats in any given day, and with over 20 years of experience and contacts under his belt, Terry has learned to make...
Posted by: Creativepool Editorial
There is an untapped opportunity for brands, advertisers and marketers around the world right now: connecting with an audience that is still much wary of 'getting back out there' and to their old lives. We've been living in a much more closed-up...
Posted by: Creativepool Editorial
Consumers are not stupid. Anyone who's been in the advertising game for long enough will know that, and they will also know that underestimating customer expectations is a recipe for certain failure. Still, customers will be looking for the best...
Posted by: Creativepool Editorial
In this episode: Hosts Dan Maudhub and Phil Jones have the pleasure of speaking to Helen Keyes, Global Head of Brand, Communications & Digital Design at Philips. Chatting about her career beginnings at Raymond Loewy, being mentored and finding out...
Posted by: Wonderful
The year we’ve just been through will certainly make history. We’ve seen society move from globalised, frenetic and somewhat overcrowded streets to the unforgiving solitude of our own houses pretty much overnight. And the ways we coped...
Posted by: Antonino Lupo
If you thought 2020 was a chaos, you clearly haven’t seen what graphic design might have in store for 2021. After such an unbelievable year (in good and bad terms), we can all expect designers to bear the marks of 2020 for quite some time,...
Posted by: Antonino Lupo
Starting your own business can feel like quite a big and daunting task. How do you abandon the relative security of a paid job to tackle such a huge challenge? Founder of Sparkloop Gayle Carpenter made that choice a long time ago, and hasn't looked...
Posted by: Creativepool Editorial
The industry is increasingly recognising and valuing the side hustle. Side hustles are finally gaining the recognition they deserve. People are waking up to the fact that they are a fantastic way to foster a spirit of entrepreneurialism and help...
Posted by: Creativepool Editorial
SomeOne - Wolverhampton Wanderers Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...
Posted by: Creativepool Editorial
Impero - The Gin Hub The Gin Hub has appointed Impero to launch its newest product - Beefeater Pink. The campaign first launched in Spain (the world’s 2nd largest market for gin) and will roll out to 12 additional markets over the summer....
Posted by: Creativepool Editorial
3D print a home in 12 hours 3D-printing could very well be changing the game soon for global poverty and architecture, with these sturdy, 3D-printed homes that can be built a fraction of the going rate, in a fraction of the time. Whilst other...
Posted by: Creativepool Editorial
Pentagram - Fashion for Good In 2017, Fashion for Good launched as a global initiative to reimagine how fashion is designed, made, worn and reused. Fashion for Good, and its founding partner C&A Foundation, recently tasked Pentagram with creating a...
Posted by: Creativepool Editorial
I'm not a designer, lacking both the patience and the creative impulse (at least when it comes to images), but design is something I, and almost everyone else on this planet, appreciate on a very primal level. It's the first thing we notice in almost...
Posted by: Benjamin Hiorns
Big Al's Creative Emporium - Bank's Finally, someone says what we’re all thinking this Christmas. Banks’s Beer does away with the cheesy festivities with its refreshingly honest take on the holiday season. For the daring and...
Posted by: Creativepool Editorial
Engine (Fuel) Engine has hired Will Lowe (left) to lead Fuel, its marketing data and analytics consultancy, and promoted former CEO Charles Ping (right) to the new position of Chairman as the company targets further UK and international growth. Lowe...
Posted by: Creativepool Editorial
Sid Lee - Fuel Fuel, the transport and logistics company partnered with Sid Lee to undertake a corporate rebranding initiative, a first for the company in their 13-year history. Unveiled in late March 2017, the new corporate identity not only...
Posted by: Creativepool Editorial
Terri & Sandy - Strands for Trans Transgender discrimination is a daily occurrence, especially when it comes to gender-specific institutions. While issues like “allocated” bathrooms are among the more common topics of public discussion,...
Posted by: Creativepool Editorial
North - Southbank Centre North has designed a new visual identity for London cultural institution, the Southbank Centre, to give it a more “consistent” and less “complex” brand. Southbank Centre, based in Lambeth, is...
Posted by: Creativepool Editorial
FinchFactor FinchFactor has appointed Sarah Taylor to the role of Global Client Service Director. The appointment comes in response to an increased cross-border focus and the recent launch of its third international office. With further expansion in...
Posted by: Creativepool Editorial
AKQA Italy Umberto Basso has been appointed as Managing Director of AKQA in Italy. Prior to this role, Umberto was Head of Emerging Technology at AKQA, and will now report into Matthew Bain, International Managing Director. Umberto will oversee AKQA...
Posted by: Creativepool Editorial
Studio Output - BBC Three Studio Output has created a new brand refresh for BBC Three, which aims to help them reconnect with their audience by defining the brand's character and designing a new visual toolkit that's more relevant for the digital...
Posted by: Creativepool Editorial
Nostalgia in a digital age; a longing for local, community values in a culture of globalisation; striving for trust in a world that mistrusts big business; fear; bravery; trend. Whatever the reasons (and there are many), more and more rebrands are...
Posted by: Emily Jeffrey-Barrett
DDB Hong Kong's app lets users craft jewellery with their heartbeat DDB Group Hong Kong is turning heart rate data, a mainstay of fitness analytics apps, into an opportunity to create a personalised gift that is quite literally from the heart....
Posted by: Creativepool Editorial
Art Exchange, a new art event featuring a range of exhibitions and talks fusing the worlds of art, tech and business is launching in London this month. The aim of the event is to show how art can help companies and individuals adapt and prosper, in...
Posted by: Creativepool Editorial
Anyone who has ever said, or even intimated that the London ad scene isn’t competitive should have their illusions shattered by a football tournament due to take place later this afternoon. 26 agencies and 182 players are competing in an...
Posted by: Creativepool Editorial
Wolff Olins - Oi! Wolff Olins has launched a new brand identity for the spectacularly named South American telecoms company Oi, which is centred on a a user-generated logo that reacts to the sound of the customer’s voice. In creating the...
Posted by: Benjamin Hiorns
Wolff Olins – New York's Metropolitan Museum of Art Wolff Olins has created a new identity for New York’s Metropolitan Museum of Art, to replace the existing branding which has been in use since 1971. The new identity will be launched on 1...
Posted by: Creativepool Editorial
Wolff Olins - Enel Wolff Olins has created a bold new brand identity for electricity and gas company Enel, which aims to mimic the idea of moving energy. To convey this message, each letter in the new logo includes a cursor that echoes a light bulb...
Posted by: Creativepool Editorial