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Inspiration

Company Spotlight: Maximising Studio Output

Ove the last 12 months, London-based design company Studio Output has shifted its focus with an increased emphasis on digital work. “Believing that brands are defined by their digital experiences, we’ve evolved from a generalist design...

Posted by: Creativepool Editorial
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Inspiration

Company Spotlight: Why Leo Burnett London is lovin' life

Leo Burnett London has been dining at advertising’s top table with its McDonald’s client for more than three decades and continues to reinvent the brand as the world evolves. In the past year, the agency has cut through the crowded...

Posted by: Ryan Watson
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Inspiration

Company Spotlight: Juice in full flow

For the past few years, Warsaw-based visual effects firm Juice has produced a constant stream of content that has earned its stripes by being Spotlighted on Creativepool. The projects usually have a sci-fi feel as the company aims to use its...

Posted by: Ryan Watson
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Inspiration

Company Spotlight: The house style of AKQA Casa

“It’s like living in an amazing house with your best friends,” say Diego Machado and Hugo Veiga, executive creative directors at AKQA São Paulo, about what it’s like to work at their studio known as 'AKQA Casa'. The...

Posted by: Ryan Watson
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Features

Company Spotlight: Picture Farm at your service

When asked how he’d like integrated production company Picture Farm to be perceived, Todd Stewart, partner and creative executive, says the aim is to be known as a “helpful” multi-disciplined collaborator first and...

Posted by: Creativepool Editorial
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Features

Company Spotlight: Brave moments with DixonBaxi

DixonBaxi’s co-founder Simon Dixon believes designers and other creatives should stop worrying about what others are doing and enjoy the moment. “They can be desperate for the next big thing and fear they are missing out,” he...

Posted by: Creativepool Editorial
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Technology

US company offers to turn employees into cyborgs via microchip implants

The Wisconsin company Three Square Market is offering microchip implants to all of its workers, enabling them to make purchases and log into computers with just the wave of a hand. Three Square Market (3SM) claims to be the first US company providing...

Posted by: Creativepool Editorial
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Technology

WPP invests in VR/AR company Within Unlimited

WPP has made a strategic investment in Within Unlimited, the US-based virtual reality/augmented reality entertainment and technology company led by renowned film maker and music video director Chris Milk and technologist Aaron Koblin. Within creates...

Posted by: Creativepool Editorial
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Entertainment

The BBC team up with AI company Thoughtly to enhance audience analysis

BBC Worldwide this week announced an exciting partnership with start-up company Thoughtly, leaders in artificial intelligence solutions. With the current rate and magnitude of content produced, consumed and disseminated, increasing the support of...

Posted by: Benjamin Hiorns
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Advertising

J. Walter Thompson Company acquires iStrategyLabs in the US

WPP has announced that J. Walter Thompson Company, its wholly owned global marketing communications agency, has agreed to acquire iStrategyLabs, otherwise known as “ISL,” a full service digital agency, in the US, in order to expand its...

Posted by: Creativepool Editorial
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Advertising

Carnage: The UK’s first production company for car brands

It's rare indeed for an agency to limit itself to one specific area of the market, and rarer still for it to do so of its own accord from the get-go, but that's exactly what Ben Hampshire, former Managing Director of The Mill LA, has decided to do...

Posted by: Creativepool Editorial
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Design

Airbnb adaptable offices are designed to underline the company's ethos

Airbnb is a relatively new company, having only been founded in 2008, but it's already changed the way many of us vacation, with the owner-focused apartment rental site having become larger in recent years than many established hotel brands, and with...

Posted by: Creativepool Editorial
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Features

The elephant in the room is production company Ivory

London Production Company We make commercials, documentaries and fashion content films for well-known brands such as Coca-Cola, Nike and Barclays. We love bringing the perfect team together, to nail a job for our clients and put their hard fought...

Posted by: Ivory
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Design

Two’s Company: Creative Cultures

On Wednesday 8th July our Founder spoke at the YCN, Two's company event where they explored ideas, techniques and approaches that can foster creativity within workplaces along with James Allen. Whether it’s lunch roulettes at Warby Parker or...

Posted by: MYWW™
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Economy

WPP acquire Brazilian health consultancy company

WPP recently announced that Kantar Health, its wholly-owned global healthcare consulting firm, has acquired Evidências, a healthcare research company based in Brazil. Evidências is an industry leader in “Evidence-based, health...

Posted by: Benjamin Hiorns
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Advertising

Publicis Groupe reportedly tipped to buy Criteo, the online ad company

The Publicis Groupe has been tipped to acquire Criteo, the online advertising company based in Paris, France. According to recent reports, the acquisition would help the Publicis Groupe expand its digital capabilities, as Criteo specialise in...

Posted by: Benjamin Hiorns
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Features

Spotlight: Masafumi Inaba, Art Director at Thomas Manns & Company

"I'm a Japanese graphic designer specialized in branding, book design and editorial design. I'm also co-founder of Art Glossary Magazine and a founder of Sakura Front, a Japanese charity project." Masafumi Inaba Art Director Thomas Manss &...

Posted by: Creativepool
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News

Add your company and win £50 Amazon vouchers

We're giving our members the chance to win £50 of Amazon vouchers every month - just by setting up their company on Creativepool. It's quick and easy to set up a company on Creativepool. There are hundreds of companies already using...

Posted by: Creativepool
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Features

Two's company. Are we ready for realistic lavatory paper ads?

By Magnus Shaw Well, this should be fun. A column about poo (rather than one made up of it, which isn't unusual). You see, you're already wondering whether you really want to read on - and I don't blame you, who wants to read about that? Exactly....

Posted by: Creativepool
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Trends

Selling Sobriety: Merging the wellness and drinks markets

Dry January has become something of a phenomenon. Established by a health charity in the UK in 2013, the world now over celebrates sobriety at the end of the festive period - much to the chagrin of many a licensed premise. Supermarkets saw sales of...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Hotels, ales, soaps, champions and more

Ragged Edge - Assembly Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

Droga5 London - Secret Escapes Secret Escapes, the luxury travel club, has appointed Droga5 London to handle its advertising account. Droga5 London, which won the account following a pitch process against 101, will develop a new strategy and...

Posted by: Creativepool Editorial
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Features

How ad agencies can tackle sexual harassment

One in 10 advertising industry employees have suffered sexual harassment at work in the last 12 months, a recent report by think tank Credos revealed. These shocking findings came despite previous steps taken by the industry to stamp out such...

Posted by: Creativepool Editorial
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Features

Why the creative industries need to wake up to mental ill health

According to the latest absence figures from the Health & Safety Executive (HSE), ‘work-related stress accounts for over half (57%) of all working days lost to ill health’, which is more than all other reasons for absence put together....

Posted by: Creativepool Editorial
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Features

Why Weight Watchers' name change is a step in the right direction

Slimming company Weight Watchers has rebranded as WW with a renewed focus on wellness and health, rather than weight loss. While the change represents an evolution of thinking at the company, the fact that the heritage letters have been retained has...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

JCDecaux - Network Rail JCDecaux has retained Network Rail's £280m outdoor advertising contract and is committed to converting all of the transport network's advertising space into digital screens over the next five years. The outdoor operator...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Cold beer, hot fonts and other stories

Thirst Craft - Cold Town Beer There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Glasgow studio Thirst Craft. With over 2,000...

Posted by: Creativepool Editorial

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