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Features

ChatGPT - Who will be next to join the chatbot race?

As Alphabet throws its billion-dollar hat into the ring, the race is on to put chatbot AI on the map. The breakthrough technology made headlines last year when OpenAI’s ChatGPT tool went public, but how could this usher in a new age for...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Nader Dehdashti, Head of Creators at Jungle Creations

Tell us a bit about your role! Is there a “typical” day? There’s never a typical day in the world of entertainment! When you work so closely with talent and creators, you’re often reacting to brand new opportunities which...

Posted by: Creativepool Editorial
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Industry

SEO is Dead: A New Dawn is Here | #MarketingMonth

The CEO and Founder of social media agency KOMI Group, Andrew Trotman, highlights what’s keeping marketing directors awake at night in 2023. Move aside SEO, a new era of search has arrived. Long gone are the days of relying on SEO to increase...

Posted by: Creativepool Editorial
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Inspiration

Transforming Pentawards into a creative canvas for change | #BehindTheBrand

In 2020, Vault49 Co-Founder John Glasgow was invited to speak at the Pentawards Festival and joined the international awards jury. At the beginning of 2023, John was appointed Co-President of the jury, and the Vault49 team was asked to be Pentawards'...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Belgian freelance illustrator Steven Van Hasten

How did you get into the industry? As soon as I could hold a pencil I started drawing on every surface. All my studbook, walls of my parental home, tables… nothing was safe. I never wanted to do anything else. They were therefore happy when I...

Posted by: Creativepool Editorial
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Workshop

Everything you ever needed to know about branding

Freelance content strategist Alicia Rother offers a deep and compelling dive into the world of branding. A strong brand identity plays an important part in the success of a business or organization. Your brand determines how your customers,...

Posted by: Creativepool Editorial
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Inspiration

Devotion to doing a job well with Parkview Creative | #CompanySpotlight

Parkview is a London-based independent creative studio, working with brands to tell stories across film, photography, animation, and podcast production. This week we spoke to Rachel King, Founder and EP, to discuss how they work directly with brands,...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Mike Knaggs, ECD at Interbrand

Tell us a bit about your role! Is there a “typical” day? A creative’s day is never “typical”, that is why we love doing what we do! No matter what the day brings, my goal is to guide our branding work to become iconic....

Posted by: Creativepool Editorial
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Inspiration

Trends 2023: The World Wide Ebb

GWI, an audience insights technology company, has just published a forecast report with 5 of the most need-to-know trends for anyone looking to understand the consumer mindset in the year ahead. Taker | Maker has highlighted the report's key insights...

Posted by: Taker | Maker
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Inspiration

#MemberSpotlight on conceptual creative and speechwriter Doug Crossley

How did you get into the industry? I started out as a writer performer. Then when I began writing TV treatments I hustled my way into the creative industries on charm and by cutting my teeth on some tough briefs with some sharp words and very steep...

Posted by: Creativepool Editorial
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Features

How to hire a great multimedia designer

Whereas graphic designers operate solely with stationary media and animators literally like to keep things moving, multimedia designers need to effectively be masters of both trades. Multimedia designing combines different media formats to send...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow iconoclastic director and advertising legend Thierry Albert

Thierry Albert is a French Director and Creative Director based in Amsterdam who writes and directs music promos, advertising campaigns and documentaries for the likes of The Pet Shop Boys, Dazed, Instagram, Duke Dumont, Format B and Uber. A fan of...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance designer and illustrator Kimberly Carpenter

How did you get into the industry? Creativity and image making pulls at me like a magnet. I’ve tried out other paths but it’s the only thing that I feel like I truly connect with. When I was a kid I was obsessed with all the illustrated...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Solarflare Studio

Solarflare Studio is an award-winning creative technology studio on a mission to "hack the human experience" and connect people through innovative solutions & imaginative experiences. ​They work with global agencies and brands to create...

Posted by: Creativepool Editorial
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Inspiration

You are your own worst enemy in new Bulk campaign | #BehindTheIdea

With the start of 2023 just behind us and new year’s resolutions in full swing, consumers are looking for brands like Bulk to help them along their fitness journey. Through the launch of the new campaign, Initials was tasked with helping Bulk...

Posted by: Creativepool Editorial
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Industry

The motion designer that's also a Glastonbury VJ | #MemberSpotlight

A senior motion and digital designer with over 10 years of experience in the industry, Nor Mira Canales is a man loaded with total dedication and passion for what he does. From brief to render, he takes care of every part of the process and is also...

Posted by: Creativepool Editorial
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Workshop

#CompanySpotlight on the unique MACH architecture of Valtech

Valtech is a global transformation company, powered by digital innovation. They empower customers to build impactful experiences, improve human lives, and accelerate business growth. As managing director, Chris Daplyn talks to us about...

Posted by: Creativepool Editorial
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Features

Who do 'non-advertising folk' think won the REAL Super Bowl?

On Sunday, Super Bowl LVII glued 200 million eyeballs to screens all around the world as the Chiefs clipped the wings of the Eagles in Phoenix. It was one of those rare moments in time where people from every corner of the world tune in to a sports...

Posted by: Creativepool Editorial
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Features

How to choose an SEO company

For a long time, SEO (search engine optimisation) was something of a dirty word in marketing circles but thanks to Google’s continual updates the keyword stuffed blogs that typified many SEO strategies of the early 2010’s are now relics...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Mike Chivers, Creative Director at The PHA Group

Tell us a bit about your role! Is there a “typical” day? ​​Is it cliche to respond by saying that no two days are the same, because that’s true. No two days are the same. Since taking the helm of creative at PHA, the role is...

Posted by: Creativepool Editorial
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Workshop

Future Gazing: The REAL Marketing Trends For 2023

Be sure to personalise your emails! Data: Collect, analyse, optimise, repeat! Video content and podcasts are IN! Feel like you’ve heard this all before? You’re not alone. Over the past few years, the usual suspects in marketing trends...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on music supervision and production specialists SIREN

SIREN are a small team of experienced and award winning producers & music supervisors who love music and are based in Central London. They collaborate with a global network of extremely talented composers and producers and our goal is to answer your...

Posted by: Creativepool Editorial
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Leaders

Getting the jump! on Lee Garaghty | #GettingToKnow

Tell us a bit about your role! Is there a “typical” day? I’m a partner in jump! and I head up our UK business. I’m ultimately responsible for the growth of the agency and the team, in our London office. One of the things I...

Posted by: Creativepool Editorial
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Industry

How to hire a great 3D visualiser

Regardless of what type of business you run, there has never been a greater need for top 3D artists. 3D models and renders are vital to an incredibly wide range of different business areas and without a 3D visualiser to lay the foundations for the...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance graphic designer Matt Powell

How did you get into the industry? Soon after finishing college I was lucky enough to be hired by one of the most successful UK ad agencies outside London. They had a great list of clients including Jaguar Land Rover and Hyundai. I worked alongside...

Posted by: Creativepool Editorial
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Industry

Waking up and shaking with Dawn Creative | #CompanySpotlight

A Manchester-based brand agency that “hates bad design,” Dawn Creative has been building, developing and amplifying brands for over 20 years now. This week, we’re talking to Creative Director and agency Founder David O’Hearns...

Posted by: Creativepool Editorial

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