Displaying 2377 - 2412 of 3421 results
The performance-based advertising network Adscend Media, has announced the launch of AdWall, an innovative piece of offerwall technology, which lets publishers choose an ad-sponsored alternative to traditional payment. AdWall is a comprehensive,...
Posted by: Benjamin Hiorns
After a while in limbo, Saatchi & Saatchi, the Publicis Groupe owned global communications and advertising agency network, has finally filled its chief marketing officer role. The agency has been without a CMO since Ben Bittman left in 2010, but...
Posted by: Benjamin Hiorns
Samsung recently finished its global agency review, adding Wieden & Kennedy and BBH to the roster, and keeping Leo Burnett and Starcom MediaVest on board. The results have given the Publicis Groupe a fair amount of breathing room considering the...
Posted by: Benjamin Hiorns
American confectionary company Mondelez International recently signed a global deal with Google in order to accelerate their investment in digital video. Besides covering a substantial global upfront advertising commitment, the partnership, which is...
Posted by: Benjamin Hiorns
It's been announced today that the United Overseas Bank, one of the largest financial services groups in Southeast Asia, has severed its ties with the Publicis Groupe agency Leo Burnett Singapore, who were formerly the banking organisations agency of...
Posted by: Benjamin Hiorns
eBay announced yesterday that it plans to cease trading eBay and PayPal, the online auction site's electronic payment system, as separate entities, and will be operating them as independent publicly traded companies. The surprise move follows Apple's...
Posted by: Benjamin Hiorns
In a move that could be called regressive, but in fact represents a bold shift for a beloved brand, Miller Lite, the 'original' American light (low calorie) beer is taking its customers back to 1975, when the beer first made its impact and...
Posted by: Benjamin Hiorns
The Publicis Groupe recently announced they had acquired another digital agency, following hot on the heels of their acquisitions in Germany (Zweimaleins), South Africa (Synergize), Poland (Interactive Solutions) and the UK (Outside Line). As with...
Posted by: Benjamin Hiorns
Many, many years ago - when I was a mere lad (so that really is a long time back), many products had 'boards'. I don't mean the manufacturers had directors - although they did. Nor do I mean they came complete with a large piece of wood - excepting...
Posted by: Magnus Shaw
Addison Lee, the largest private hire minicab company in London, recently appointed Nick Constantinou as its new head of marketing and product innovation. Constantinou, who has previously held roles at McCann Erickson, AKQA overseeing product...
Posted by: Benjamin Hiorns
Following a growing trend of marketers becoming publishers, Marriott, the international hotel chain, recently announced the formation of a new global content studio dedicated to publishing, distributing and sharing digital and filmed story-driven...
Posted by: Benjamin Hiorns
In a bid to move into a more premium market space, Volvo has launched a new TV campaign for its XC60 model called “Swell.” The campaign is centred around a film which introduces some of the basic principals that represent the brand's positioning...
Posted by: Benjamin Hiorns
Leading global PR firm and Interpublic Group agency Weber Shandwick have been named as the “Global Agency of the Year” for 2014 by The Holmes Report; a report conducted by the Holmes Group on the public relations business. The agency beat...
Posted by: Benjamin Hiorns
AOL and the Publicis Groupe announced yesterday that they would be expanding their comprehensive six-year partnership into programmatic video and linear TV in a move that will provide all agencies within the Publicis Groupe with greater access to...
Posted by: Benjamin Hiorns
DigitasLBi, the global, digital marketing and technology agency, recently announced an alliance with the Rubicon Project, which will see agency bringing next-level programmatic premium buying to its brands. The Rubicon Project is the operator of one...
Posted by: Benjamin Hiorns
There was plentiful grounds for celebration at this year's Spikes Asia Festival of Creativity, which climaxed with an awards ceremony last Friday night at the Grand Theatre, Marina Bay Sands in Singapore, where 1000 delegates were in attendance. An...
Posted by: Benjamin Hiorns
Seymourpowell, the global design company based in London, has created a bold new design for a new whisky brand called “The Class.” Produced by the Korean company HiteJinro, The Class is a new brand aimed at the country's emerging younger...
Posted by: Benjamin Hiorns
The interactive marketing company, FaceCake, has teamed up with the National Football League (NFL) to bring real-time Try-On to the travelling "NFL Fan Style Tour," a mobile interactive experience that offers the fans a firsthand look at this year's...
Posted by: Creativepool
Saatchi & Saatchi New York's video story "Trust Your Power" for Duracell was honored at the 8th Annual ADCOLOR Awards in Los Angeles on September 21 (Article on CP), the premier event for recognizing those working in mass media to champion diversity...
Posted by: Creativepool
Heineken unveiled their premium, design-focused lounge bar at London Design Festival last week, the latest chapter of its open innovation journey. The ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open Design...
Posted by: Creativepool
Last year's Epic Split, in which Jean-Claude Van Damme balanced precariously (and hilariously) between two lorries, was a huge YouTube success with more than 70 million views, as well as making a big impression on advertising awards worldwide taking...
Posted by: Creativepool
First, Vita Coco spend £1.5m on their summer advertising campaign to build “maximum visibility” around the brand and drive sales over the summer period. Last month Vita Coco Kids, the children’s variant of the coconut water...
Posted by: Creativepool
November is the busiest marketing month and Amazon is giving its customers another tool to keep track of all the goodies that will be filling up their online shopping baskets. Yesterday Amazon introduced #AmazonWishList, allowing customers to add...
Posted by: Creativepool
The French luxury house Hermès anounced yesterday their new pop-up e-store, La Maison des Carrés, which is dedicated to the world of Hermès silk. Choosing from the myriad of prints, fabrics, colors, and designs is a difficult task, but...
Posted by: Creativepool
CBGB was founded on the Bowery in New York City by Hilly Kristal in 1973. The New York music venue became a forum for American punk and new wave bands such as the Ramones, Television and Patti Smith Group. In 2013, the former location of CBGB was...
Posted by: Creativepool
One of the world's leading luxury cognacs announced yesterday the launch of its newest campaign: Exceptional Journey. Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the Exceptional Journey campaign celebrates the...
Posted by: Creativepool
Yesterday Instagram officially launched its advertising service in the UK through a partnership with Omnicom Media Group. Users will now see sponsored photos and videos on their Instragram feeds, identified with a sponsored label - but otherwise...
Posted by: Creativepool
Formerly GE Capital Retail Finance, Synchrony Financial, is one of the premier consumer financial services companies in the United States and is the largest provider of private label credit cards since its begining in 1932. Yesterday, Synchrony...
Posted by: Creativepool
The leading global marketing services company, McCann Worldwide is partnering with Argentine creative Martin Mercado to start the new global creative agency hub in Buenos Aires with its name, Mercado McCann. With the strong talent capability behind...
Posted by: Creativepool
Smirnoff has launched its newest campaign ‘Smirnoff Double Side’, with a 3D movie experience at Silverbird Cinemas in Accra Mall. The campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles. It...
Posted by: Creativepool
Yesterday, Monday 21st September 2014, Ogilvy & Mather CEO Miles Young promoted Christopher Graves, currently Global CEO Ogilvy Public Relations, to the role of Chairman at Ogilvy PR and Stuart Smith, currently Regional CEO EMEA, to Global CEO Ogilvy...
Posted by: Creativepool
Yesterday (Sunday 21st September 2014) Ogilvy & Mather, one of the largest marketing communications companies in the world, got involved in spreading the word of amity through their new campaign, “Shoot Goals, Not Guns” for the...
Posted by: Creativepool
The global company Diageo is the leader in beverage alcohol with an wide collection of brands across spirits, beer and wine categories; brands such as Johnnie Walker, Crown Royal, Smirnoff, Captain Morgan, Baileys and Guinness. Johnnie Walker, the...
Posted by: Creativepool
After eight years, the world’s leading drinks manufacturer Coca-Cola launched the first new cola drink, Coke Life, with a multimillion-pound ad campaign. The campaign, which comprises outdoor, print, digital and experiential, launched in the...
Posted by: Creativepool
The Chrysler brand debuts three on-air new spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200. The on-air campaign, featuring baseball MVP Miguel Cabrera, takes its cue from the iconic poem "Casey at...
Posted by: Creativepool
Friday 19th September 2014 it was announced that Simon Sherwood, the Group Chairman of Bartle Bogle Hegarty (BBH), is to retire at the end of the year. Simon Sherwood began his advertising career in 1979 as a graduate trainee at DDB. At the beginning...
Posted by: Creativepool