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Leaders

Discussing sonic branding with the Global CMO of amp - #GettingToKnow

The story of amp Global CMO Uli Reese would sound incredibly inspiring to any musician out there. Forged by the scorching flames of TV composition in Hollywood, Uli entered the industry as a music composer and has found his own way through the music...

Posted by: Creativepool Editorial
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Job Description: Branding Designer

A branding designer shapes a brand and how it’s presented to the public. In order to breathe life into a brand and give it a tangible identity, a branding designer must express their thinking via words and imagery that cut through the noise and...

Posted by: Creativepool
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Leaders

It's time for a branding reset

A sudden global pandemic has truly shaken the brandscape we used to know and cherish. Many organisations have panicked and jumped aboard the train of the most technological solutions, sometimes losing bits of themselves in the process. It is...

Posted by: Creativepool Editorial
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Inspiration

Why better digital branding means a better 2021

2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...

Posted by: Woven Agency
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Inspiration

The Animation Trends to watch out for in 2021

2020 was... interesting. An interesting time for all of us, from artists to writers and everything in between. It was also an interesting year for animation, and who knows what will happen in 2021 with that? With people still stuck at home for the...

Posted by: Creativepool Editorial
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Inspiration

10 digital marketing trends to watch in 2020

Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...

Posted by: Caroline Burgess-Pike
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Leaders

Red vs Blue - Colouring Corbyn and Branding Bojo

Politics and marketing have never been so closely entwined in an age of 24-hour news and false facts. But after three years of Brexit burnout, the marketing teams behind the parties fighting in today’s historic general election have never had a...

Posted by: Benjamin Hiorns
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Leaders

The trouble with buzzwords in branding

I can’t help but sigh when I hear someone talking about buzzwords. Or using them. Or… you get the idea. The problem is the advertising and marketing industries love a buzzword but they don’t always use them responsibly. So - get...

Posted by: Rob Pratt
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Leaders

VCCP encourages Londoners to watch their speed for TfL

Transport for London (TfL) has launched a new campaign encouraging the city's drivers to pay closer attention to their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print ads out of VCCP London take a...

Posted by: Creativepool Editorial
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Leaders

The 3 pillars of performance branding

Molecular archaeology is a relatively new discipline which provides those practicing it with a deeper understanding of the past through the scientific analysis of molecules extracted from ancient samples. For instance, recently the presence of...

Posted by: BrandCap
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Leaders

UEFA Super Cup branding bridges east and west

It’s been almost a week since Liverpool Football Club's brand received a significant boost when the team beat Premier League rivals Chelsea on penalties to lift the UEFA Super Cup. But what about the event’s own image? Having taken the...

Posted by: Creativepool Editorial
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Leaders

New Asian food branding builds on Without's Wahaca work

London-based Without Studio has designed the brand and packaging identity for new Asian food brand Kelly Loves, building on its previous work for well-known Mexican food company Wahaca. The branding, inspired by Korean food entrepreneur Kelly...

Posted by: Creativepool Editorial
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Leaders

Hotel branding matters – just not the way you think

“Your brand is what people say about you when you’re not in the room.” I’m not sure Jeff Bezos was talking about hospitality brands here. But he should have been. Logos, typefaces, colour palettes, paper stocks, social media...

Posted by: Creativepool Editorial
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Workshop

10 reasons why branding is important

Branding is much more than a logo or a single graphic element associated with your organisation. When thinking about your brand, you really want to consider your entire customer experience… everything from your logo, website, social media...

Posted by: Progression Design
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Leaders

New Dirty Beets branding is as fresh as its food

The new brand identity for vegetarian burger company, Dirty Beets, was created by London-based Designhouse and is themed on a hand-drawn tattoo. The powerful, contemporary wordmark uses a customised version of Harbour Bold and the visual identity is...

Posted by: Creativepool Editorial
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Features

The most sought after celebs of 2018 and ones to watch next year

2018 was the year when Harry married Meghan, Cardi B went stratospheric, and football brought the world together. Shutterstock has analysed search and download data to determine the past year's most searched for newsworthy names and events around...

Posted by: Shutterstock
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Features

Continuous Lines: The Creative Mind Behind Our Branding

At JJ Media Group our values are reflected in every aspect of our branding and culture. We are spontaneous, experimental and collaborative. Our mission is to provide our clients with an all-round, efficient, continuous service that exceeds their...

Posted by: JJ Media Group
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Inspiration

I eat therefore I am - branding today's edible experiences

The food and drink landscape today has many different faces. But, one which continues full steam ahead is its wonderous reflection of people’s desire for experience over things. And now more than ever, how we fuel ourselves makes a statement...

Posted by: ECHO
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Leaders

The Future: Lifestyle Branding

Customers are increasingly pushing for more experiences - viewed as a luxury to share and embrace. Lifestyle brands need to give consumers bigger, better, bolder and more distinct experiences. Lifestyle branding is about: Storytelling and engaging...

Posted by: Noir Agency
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Workshop

Branding Expertise – A Creative skill in demand

We caught up with Michael Smith, Creative Director and co-owner of Clout Branding with a background in brand design. We found out about his career journey so far, asked for a few hints and tips to grow and gain this expertise and we also asked what...

Posted by: ADLIB
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Leaders

Visions in VR: Trends to Watch in 2017

It’s no secret that virtual and augmented reality technologies are going to conquer the market in the coming years and change our media usage in increasingly 'Black Mirror'-esque ways. Just like social media and the widespread use of mobile...

Posted by: Kate Lewin
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Leaders

Pentagram branding aims to eradicate US Tampon Tax

A Pentagram partner has created the visual identity for a rather unique organisation set up to lobby the US government on the controversial so-called 'tampon tax' on menstrual products. Paula Scher designed the branding for the Period Equity brand,...

Posted by: Creativepool Editorial
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Leaders

Watch people discover their origins in new AncestryDNA campaign

Fifty Fifty has teamed up with Fergus Hynd to create a striking three spot campaign for Ancestry, the global leader in family history and consumer genomics, to promote the company’s DNA product, AncestryDNA. The none-more aptly titled...

Posted by: Creativepool Editorial
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Leaders

AKQA analyse your selfies for Watch Dogs 2

Every day, millions of selfies are posted and shared, without a thought given to the risks they may pose, with advances in technology turning every camera and every selfie into a potential data mine ripe for hackers to excavate. To capitalise on this...

Posted by: Creativepool Editorial
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Leaders

The Brandscape by Funding Circle is the ultimate branding brain buster

For those of us who love a good puzzle, but have grown tired of bog-standard brain teasers, a new puzzle from marketing lending platform Funding Circle could be the answer to our prayers. The puzzle takes the form of a boldly colourful collage, which...

Posted by: Benjamin Hiorns
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Inspiration

Trailblazers: Branding environments with Bruce Mau Design

Bruce Mau Design is a multidisciplinary design firm specialising in brands and their environments by developing brand systems, visual identities, packaging, digital experiences and physical environments for a roster of clients including Sonos and...

Posted by: Kate Lewin
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Leaders

Brands to watch at #djKX

Take a look at what some of the brands at Cubitt House have in store. From brand new collaborations to the latest innovative materials #djKX promises to be the latest showcase of cutting-edge design. Ethnicraft, who produce timeless designs,...

Posted by: designjunction
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Leaders

Rio Olympics 2016: The athletes and brands to watch

The games may be over, but the most decorated Olympians are now locked in a new competition - to win the big-name sponsorship deals which will pay the bills until Tokyo 2020. The UK doesn’t actually reward winners for their medals, and whilst...

Posted by: Kate Lewin
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Leaders

Branding the Branders: How losing can be a catalyst

Losing a project with a long term client was great... Losing maybe overstating it somewhat - we were never really in the race. We weren't approached for a proposal and they went with a company recommended to them 'known for being specialists in the...

Posted by: The Big A

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