Displaying 1909 - 1944 of 2454 results
I love Guinness and I have grown rather fond of VR over the last few months (though I personally feel it has yet to hit its stride), so this was always going to be a bit of a home run for me. I'm referring, of course, to the latest collaboration...
Posted by: Benjamin Hiorns
OLIVER On-site specialist OLIVER has appointed Proximity London Creative Director, Rob Kavanagh (left), to take on the role of Executive Creative Director on a number of key client accounts. Kavanagh will report in to OLIVER Group UK’s chief...
Posted by: Creativepool Editorial
Robert Kendal, Managing Director of Yulio Technologies, on how we can apply what we know about the 2D world in VR and his own experiences with VR design. Finding yourself facing your first leap into VR? Don’t worry, you’ve got this. VR...
Posted by: Creativepool Editorial
Peter Nowacki spent five years working as the lead 3D artist at Warsaw-based CGI production studio, ArsThanea, before deciding to go it alone, securing clients such as HBO Asia, Oppo, Facebook, Microsoft and few more in the process. With the world of...
Posted by: Kate Lewin
Officer & Gentleman - Pornhub Mommy’s Special Glasses by Pornhub looks like a typical Mother’s Day Greeting card (besides the fact it's from Pornhub, obviously), complete with a heartwarming message and frilly packaging. However, this is...
Posted by: Creativepool Editorial
It would, perhaps, be unfair to say that the VR bubble has burst, because from where I'm sitting, it looks as though the bubble has barely left the niche market that spawned it. Yet, with so many headsets now sat gathering dust in closets and display...
Posted by: Benjamin Hiorns
The electric wallpaper that connects appliances by conductive ink Lines of conductive ink thread between the protruding speakers and light boxes that form this interactive wall display, designed by furniture brand UM Project and wallpaper company...
Posted by: Creativepool Editorial
MIT Self-Assembly Lab's Rapid Liquid Printing Tech Prints Furniture in Minutes Researchers at the Massachusetts Institute of Technology have developed a revolutionary new form of 3D printing that can produce large objects such as chairs in a...
Posted by: Creativepool Editorial
Leo Burnett London Leo Burnett London has appointed Daniel Evans as Creative Director to bolster its creative output. Evans, a digitally-led creative who has built a strong reputation across all disciplines, joins from We Are Social, where he was...
Posted by: Creativepool Editorial
Don’t worry - I get it. You click on the title of this article and think “my god what?!” ANOTHER new medium, tech trend/fad/what-do-you-macallit I need to get my head around? Hush. Breathe. Sit down. Let me explain things to...
Posted by: Kate Lewin
The Partners/Lambie-Nairn - Arte The Partners and Lambie-Nairn have collaborated on a new visual identity for the cultural TV channel Arte. The rebrand looks to reflect Arte’s mission to be a cultural channel for all of Europe and change...
Posted by: Creativepool Editorial
VCCP - Royal British Legion VCCP Media have been appointed The Royal British Legion’s media planning and buying agency following a competitive pitch process informed by Creativebrief. The incumbent was Maxus. The Royal British Legion was...
Posted by: Creativepool Editorial
The NatWest everywoman Awards celebrates the UK’s brightest female entrepreneurs, from innovative start-ups to established multi-million-pound organisations and will this year celebrate its 15th anniversary. During this time it has become a...
Posted by: Creativepool Editorial
A vanity table optimised specifically for selfies and a rug that helps you avoid walking into walls while VR gaming were among the objects presented at this year's Milan Design Week by Singaporean designer Olivia Lee. They all formed part of her...
Posted by: Creativepool Editorial
The Great Burger King Fiasco A Burger King TV spot created to activate Google Home smart speakers and some Android phones to describe its Whopper burgers was hijacked by members of the public recently, with the ad instead triggering the devices to...
Posted by: Creativepool Editorial
Hoot Comedy Tom Bazeley, (second from left) former CEO of M&C Saatchi, is rejoining the world of production and IP to become chief executive of Hoot Comedy, a comedy production company he helped set up five years ago. He will rejoin Hoot Comedy this...
Posted by: Creativepool Editorial
This week saw the launch of a groundbreaking mixed-reality app from Gorillaz, which comes ahead of highly anticipated new album “Humanz,” to be released by Parlophone Records on 28th April. Pushing the boundaries of mobile technology, the...
Posted by: Creativepool Editorial
Glazier Design – Landmine Free 2025 Glazier Design has created the identity for Landmine Free 2025, a new initiative by mine clearance charities HALO Trust and MAG. Landmine Free 2025 will put pressure on governments – particularly those that...
Posted by: Creativepool Editorial
In the rush to pin the butterfly of ‘experience’, are over-complex strategy creating their own problems, rather than helping deliver better customer services? It’s my contention that over-complicated ‘road maps’ of...
Posted by: Richard
I must admit to being slightly addicted to books about how people are persuaded to buy things. Yet the very preponderance of such books indicates that there are very many competing opinions and theories of 'How we decide’ (also the title of one...
Posted by: Steve Osborne
When Pepsi dropped their no-doubt incredibly expensive and undeniably ambitious new ad earlier this week, they probably had no idea that, by week's end, the spot would have dominated global headlines, which is particularly impressive, given the...
Posted by: Creativepool Editorial
Cancer Research UK is launching “The Breath Test” in the UK; a new outdoor, experiential, social, guerrilla, press and radio campaign that aims to promote the effectiveness of local Stop Smoking Services to smokers who’d like to quit. AMV BBDO...
Posted by: Creativepool Editorial
It gives us great pleasure to announce this year’s Creativepool Annual winners, revealed last night at the Annual Awards Ceremony at Protein Studios. A total of 251 winners were crowned between both the creative Annual categories and the Award...
Posted by: Creativepool
Passion Animation Studios and Gorillaz continue their groundbreaking partnership in collaboration with Google Spotlight Stories with the release of a six-minute Jamie Hewlett-directed epic animated VR film, featuring four tracks from the animated...
Posted by: Creativepool Editorial
All of Us - Greenpeace Greenpeace UK has introduced its first-ever Virtual Reality app, “Virtual Explorer,” giving supporters the chance to experience amazing places like the Amazon and Arctic first-hand, and take action to defend them....
Posted by: Creativepool Editorial
In 2014, Air Max Day was introduced by Nike to celebrate the Air Max and its vast history. It falls on March 26th every year, but this year was a particularly special one, as the Air Max officially turned 30, and to mark this auspicious occasion,...
Posted by: Creativepool Editorial
MEC Tonic MEC UK has hired Sarah Salter to lead MEC Tonic, its innovation division, Jason Dormieux, the MEC UK CEO announced this week. The brand innovation space is at a pivotal point, as innovation has yet to deliver returns that brands are...
Posted by: Creativepool Editorial
Alongside my recent pieces, Tech Trends: AI in 2017 and Creative Opinions on AI, I also conducted a series of interviews with some varied and insightful industry figures about their own experiences, hopes, thoughts, feelings and fears regarding the...
Posted by: Benjamin Hiorns
Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...
Posted by: Benjamin Hiorns
Optimo was initiated in 1998 as a bachelor project by Gilles Gavillet, Stéphane Delgado and David Rust. It was a way for them to release their own fonts, and Optimo became part of the first wave of digital foundries to emerge in the 1990s as a...
Posted by: Kate Lewin
WPA Pinfold - Harvey's Brewery WPA Pinfold has designed the packaging and branding for Harvey’s Brewery’s new craft beer range, which looks to target a younger audience with a painterly style. The consultancy worked with a local artist...
Posted by: Creativepool Editorial
JJ Creative Integrated marketing agency JJ Creative has recruited two highly established creatives, with over 40 years of combined industry experience, to add to their growing team. Rick Gillham and Kat Wild join the Oxfordshire-based JJ, whose...
Posted by: Creativepool Editorial
Health food producer Soylent has partnered with Wieden+Kennedy for overall brand development, marketing strategy and product campaigns, with the agency celebrating this new partnership by treating the brand to a genuine first for the category; an AI...
Posted by: Creativepool Editorial
This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...
Posted by: Benjamin Hiorns
A cast of the world’s best creative minds shared inimitable inspiration, new perspectives and universal solutions through an uplifting selection of activations, live performances, music and exhibitions at Design Indaba Festival last week. The...
Posted by: Kate Lewin
Olafur Eliasson reveals solar-powered Little Sun lamp Fine artist and designer Olafur Eliasson has unveiled the design of a new solar-powered light aimed at off-grid communities. Eliasson, who is primarily known for major artworks such as The...
Posted by: Creativepool Editorial