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Leaders

The Latest Highlights & Trends in Tech

Adidas and the 3D printed shoe 3D printing has taken off in a way many (myself included) never really expected, and the latest major brand to get on board with the technology is sportswear heavyweights Adidas, who have developed a concept for a 3D...

Posted by: Benjamin Hiorns
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Leaders

Microsoft Windows 10 Devices Event Roundup

Microsoft beat their Californian tech giant rivals at their own game yesterday by holding a decidedly Applesque live event in which they unveiled a veritable cornucopia of new devices, each of which they seem to be using to push Windows 10 as the...

Posted by: Benjamin Hiorns
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Industry

Live streaming from AdWeek: Adara Stage: Thursday

Live Stream: 9:30 - The Future of Retail and Commerce Marketing Competing on price and availability is being replaced with competing on experience. Big Data and personalization is now a reality and influencing everything from pricing, product...

Posted by: Creativepool
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Leaders

London Design Festival 2015: The Highlights

Somerset House At this year’s festival, Somerset House, which is often seen as one of the main hubs of the event, exhibited a range of exciting design innovations. From tree-shaped furniture to a piano played by light and a virtual reality...

Posted by: Creativepool Editorial
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Leaders

2015 CLIO Awards Roundup

The winners of the 2015 CLIO Awards were announced last Friday (18 September), with Saatchi & Saatchi coming away as the big winners of the night with 10 offices bringing home a whopping 22 awards. A coveted CLIO Hall of Fame award was also awarded...

Posted by: Creativepool Editorial
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Leaders

Marking 60 years since the first TV Advertisement

TV advertising might have been largely supplanted by online ads and social media in the last few years, but as long as television adheres to the same model (in others words, before Netflix-style streaming on-demand becomes the rule rather than the...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

The Retro VGS brings retro gaming into the modern age Even though we live in an age where modern games are genuinely beginning to approach photo realism, the retro gaming market has never been more popular. Whether this is down to simple nostalgia,...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week

Holman + Hunt - AMC UK Launch Even if you're one of the few remaining people who haven't seen Breaking Bad (and if so, get on it, trust me) you're undoubtedly familiar with the work of Bryan Cranston as the now iconic anti-hero Walter White. So it...

Posted by: Benjamin Hiorns
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Leaders

Rugby continues to dominate campaigns

VCCP London England rugby partner O2 has unveiled its first ever animated campaign, which sees the England Rugby Team turned in to giants through the power of support. Created by VCCP London ahead of the biggest tournament in English Rugby history,...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Buddy is the robot you always wanted Buddy is a crowd-sourced robot that you shouldn't let your kids research, because they'll want one and it's NOT cheap. The Johnny 5/Wall-E hybrid is a family friendly robot helper that has aspirations beyond...

Posted by: Benjamin Hiorns
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Leaders

Dismaland gets an official trailer

Since I reported on Banksy's Disneyland pastiche last week, the art installation-cum theme park in Weston Super Mare has become major international news (seeing American newspapers talking about an abandoned water park in Weston was genuinely surreal...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

This man grew an ear on his arm An Australian performance artist who simply goes by the name “Stelarc” (like “Madonna” or “Adele,” but with zero mainstream appeal) has grown an artificial ear on his arm. He...

Posted by: Benjamin Hiorns
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Leaders

The Barbican pushes the boundaries of Virtual Reality

Virtual reality is being heralded as this year's “IN THING,” so it was only a matter of time before the art world got involved in a more cerebral manner. Ever the forward-thinking London institution, The Barbican Centre is preparing a new...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

Ogilvy & Mather Asia Pacific Andy Annett has been appointed as managing director of TODAY Ogilvy & Mather Myanmar. 

Based in Yangon, Annett will lead efforts to develop the agency’s social and digital offering, expand its creative...

Posted by: Creativepool Editorial
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Leaders

DDB New Zealand honours the original All Black Heroes

Steinlager, the classic New Zealand lager, launched an ambitious video this week that plays on the nation’s love of Rugby by telling the tale of their first ever international team. “Originals” is an underdog story from DDB New Zealand and...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

Isobar re-connect families in Japan Isobar have really hit for the heartstrings with their latest campaign for MetLife Insurance in Japan. Based on the idea that “Insurance deepens family bonds,” the “My Dearest Dad and Mom”...

Posted by: Benjamin Hiorns
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Leaders

Experience Bronze Age VR at the British Museum

Between the 8th and the 9th of August, visitors to the British Museum will be invited to step a virtual foot inside a 4,000-year-old Bronze Age roundhouse with the launch of the London museum’s first ever virtual reality weekend. By teaming up...

Posted by: Creativepool Editorial
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Leaders

Pool Party London: Get up close & personal with Björk

Last week, I broke Björk’s heart. At least, I felt like I had. It was hard to ignore the rising feeling of incredible guilt and shame in my gut as three Björks cooed ‘show me emotional respect! I have emotional needs!’...

Posted by: Joe Bracken
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Inspiration

Print Lovin' for the Chicago team Tan & Loose

We love keeping an eye on the guys over at Tan & Loose, the Chicago based print team who are based out of an old funeral home. There's nothing lifeless about the work they represent. It's all colourful lines, bold colours and tongue-in-cheek humour....

Posted by: Jade French
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Leaders

What we've learned from the new James Bond: Spectre trailer

You saw it, right? How could you miss it? Even ITV's News At Ten ran the trailer for 'SPECTRE', the next episode in the most successful movie franchise ever - James Bond. Immediately the world took to social media (or at least the section of the...

Posted by: Magnus Shaw
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Leaders

Top 10 Hires of the Week

GPY&R Melbourne GPY&R Melbourne has promoted Jake Barrow to the position of creative director. Barrow has been with the agency for four years and has lead multi award winning projects for Schweppes, Public Transport Victoria and the Australian...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

All Together Now Johnny Hornby’s The&Partnership, which includes CHI in the UK, launched a new content agency All Together Now late last year, headed by former NME editor Conor McNicholas. Now, just 7 months later, ATN has hired its first creative...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Apple make a Swift reappraisal of their Music service Social media appeared to almost collapse in on itself last week when Taylor Swift decided to bite one of the many hands that fed her and take on Apple. If you've been living under a digital rock...

Posted by: Creativepool Editorial
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Leaders

Meet the robot that gets smarter when it changes shape.

War is hell, they say. So perhaps it's not surprising the stuff of nightmares is funded by the military. The US military to be precise. Yes, the American Army is putting cash dollars into into a robotic cockroach. What's more, it's an intelligent,...

Posted by: Magnus Shaw
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Leaders

Cannes Lions Winners: Day 2

Cannes Lions 2015 - Highlights from Day Two Ogilvy & Mather After a phenomenally successful first full day at the Cannes Lions International Festival of Creativity 2015, Ogilvy & Mather found even greater success yesterday by walking away with 45...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech: E3 2015 Special

Every June, the gaming industry converges on the Los Angeles Convention Center for the Electronic Entertainment Expo, affectionately known to gamers worldwide as E3. The expo has, in parallel to the industry itself, grown from humble beginnings to...

Posted by: Benjamin Hiorns
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Inspiration

Get to grips with Tel Aviv's street art scene

Meshuna Gallery, in Tel Aviv, is run by Oren Fischer and Anton Avramov. A cross-between a studio space and exhibition space, they show the work of mainly upcoming street artists. Fitting for their graffiti scrawled location in Florentin. The space,...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Facebook is finally GIF friendly A point of contention for many Facebook users is that the site has never really got on well with GIFs. This week, however, the social media giants confirmed the site will now support animated GIFs in its News Feed,...

Posted by: Creativepool Editorial
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Leaders

Top 5 Highlights from Google I/O 2015 Keynote

Yesterday, when the rest of the world's attention was focused squarely on the (admittedly abhorrent) FIFA scandal, die-hard nerds such as myself has our attention fixed not towards Sep Blatter's crumbling ivory tower, but to San Francisco. Google's...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Digital tattoos and telepathy Anyone who has ever played through the classic sci-fi adventure game Deus Ex probably left the experience with one of two thoughts: “When dealing with biomechanical augmentation, at what point do we truly begin to...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

R2-D2 takes to the skies! Disney and Japan's All Nippon Airways have joined forces (pun obviously intended) to transform a Boeing 787-9 Dreamliner into the beloved droid R2-D2 from the Star Wars movies, as part of the Star Wars Celebration event,...

Posted by: Benjamin Hiorns
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Leaders

How to control a plane with your mind

A remarkable new experience from Wieden + Kennedy Amsterdam and Tellart seeks to answer the question; “What if you could actually fly to your dream travel destination using only the power of your brain?” It's called the “Imagination Machine,”...

Posted by: Creativepool Editorial
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Leaders

Facebook F8 Announcements

Say what you like about Facebook, but Mark Zuckerber's social media monopoliser has (for better or worse) become an integral part of our shared cultural heritage in recent years. Who amongst you, the media-savvy Creativepool reader, could honestly...

Posted by: Benjamin Hiorns
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Leaders

How David Cameron proved the brilliance of a vintage strapline

David Cameron won't serve a third term as Prime Minister. We know because, he's just told us on the telly. Which is odd, as he hasn't yet won a second term. Many hope he doesn't. Anyway, there'll be plenty of time for political manoeuvring and...

Posted by: Magnus Shaw
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Leaders

Sony seek to redefine television

Having already (arguably) conquered the world's of home entertainment, gaming and films (though what with the recent hacks that last one comes with a pretty major caveat), Sony are branching out into TV broadcasting (or at least an approximation of...

Posted by: Benjamin Hiorns
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Leaders

Experience the world's first virtual reality birth

Samsung and Leo Burnett recently achieved quite a monumental feat when they allowed an Australian father to witness his child being born from over 4,000 kilometres away using the Samsung Gear VR headset. A world-first live streaming event, Jason...

Posted by: Creativepool Editorial

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