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Leaders

Turn up the volume on your brand identity

It’s obvious when you think about it. Your brand speaks to your audience. It occupies ‘mental space’ in the minds of your most loyal consumers. You NEED to know how it sounds to your customers. But you probably won’t find...

Posted by: ifour
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Inspiration

The unmistakable identity of NOW - #CompanySpotlight

Online, you can find Chief Creative Officer Ben da Costa referring to himself as someone with a "big nose" and "big ideas." Now we know which one of the two is true. You must be secretly a genius to name your advertising agency NOW. There's no way...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: how do you build an agency's identity?

Funny enough, it's quite unusual to see creative and branding agencies working on their own brands. It happens - but not as much as one would hope to see. And yet good agency rebrands, when done right, can be a good indicator of the level of...

Posted by: Creativepool Editorial
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Features

Member Spotlight: Jilipollo and the Art of a Visual Storyteller

It just makes sense that Jilipollo (also known as Javier Medellin Puyou) is an excellent storyteller. You can tell that by the answer below: dragged by love in a country that was not his, trying to succeed as an illustrator but still not quite making...

Posted by: Creativepool Editorial
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Leaders

Byron marks 12 years in the UK with new brand identity

It’s been 12 years since Byron arrived in the UK and since then a host of American-style diner restaurants have entered the scene including Five Guys, Patty & Bun and Shake Shack. With a successful decade and a bit under its belt, now Byron is...

Posted by: Creativepool Editorial
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Features

A moment with The Visual Agency

Indigo Award had the pleasure of meeting not one, but three extraordinary talents behind The Visual Agency-a multifaceted design company that has been taking the world by storm since 2011. The faces behind the enterprise are Giacomo Bettiol as...

Posted by: Indigo Design Award
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Leaders

Identity for new black creativity exhibition unveiled

Design studio Here Design has created the identity for Get Up, Stand Up Now, a major new exhibition at London’s Somerset House. Running until September, the exhibition celebrates 50 years of black creativity in Britain and beyond, and features...

Posted by: Creativepool Editorial
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Inspiration

20 of the best visual puns from illustrator Matt Blease

London-based illustrator Matt Blease has been playing with puns for years but his wisecracking commentary on the world isn't quite delivered in the way you'd expect. The Breed London artist, who counts the likes of Google, The New Yorker, Nike and...

Posted by: Ryan Watson
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Leaders

Getty Images forecasts Visual Trends for 2017

Getty Images, a world leader in visual communications, today unveiled its highly anticipated visual trend forecast. The ground-breaking forecast sets out the macro and micro trends that will influence design, advertising and brand communications...

Posted by: Creativepool Editorial
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Leaders

Grayson Perry explores gender identity for Channel 4

Channel 4’s award-winning in-house creative agency 4Creative has produced a new four-part short-form series starting Grayson Perry, in partnership with production company Swan Films. “Born Risky: Grayson Perry” launched yesterday (November 2)...

Posted by: Creativepool Editorial
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Leaders

MullenLowe Group unveils new global corporate identity

Following the formation of MullenLowe Group in May 2015 - from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners - the network today has unveiled plans for its new global corporate identity. The...

Posted by: Creativepool Editorial
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Leaders

Getty Images drop the Visual Trends of 2016 list

Getty Images has unveiled its highly anticipated visual trends forecast, an industry-leading publication of the key visual trends Getty Images predicts will influence design, advertising and brand communications in 2016. Forecast by Getty...

Posted by: Creativepool Editorial
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Leaders

New design conference set to change perspectives on visual design

Award-winning design consultant Emma Sexton hosts the first ever UK design event for non-designers at Thomson Reuters, Canary Wharf on 22nd September 2015. Unleash The Power is the first design event of it’s kind, on a mission to challenge...

Posted by: MYWW™
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Leaders

Identity theft. Is Apple Pay the answer?

As technology continues to be a growing part of our lives, we are so quick to register so much information into our smartphones and tablet without reading the small print or even reviews for that matter. We are constantly wary of identity theft. Is...

Posted by: Digital Recruitment Company
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Inspiration

Visual Narratives With Super Cool Studio Superfiction

Seoul based company Superfiction recently released this sweet little animation (with a bit of a twist) and it made us want to look into more of their work. This Korean company’s work is based on the concept of the happy life and creative play....

Posted by: Jade French
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Leaders

Identity Crisis: Rebrands of the Week

The Liberal Democrats After a disastrous election (by anyone's estimation) that saw the departure of their figurehead Nick Clegg after he managed to hold on to a paltry 8 seats (down from 57 in 2010), it's not surprising that the Liberal Democrat...

Posted by: Creativepool Editorial
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Leaders

Hewlett Packard Enterprise finds a fresh identity

After Hewlett Packard announced its intention to split into two separate entities last October, the “Enterprise” arm was left without any real brand identity, and it's taken six months for the newly christened Hewlett Packard Enterprise...

Posted by: Creativepool Editorial
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Leaders

Meals on Wheels rolls in fresh identity

The Minneapolis branding and design firm Duffy & Partners has undertaken a thorough rebranding for the Meals on Wheels organisation in the US; a charitable organisation that provides healthcare, meals and company to elderly citizens who need it most....

Posted by: Creativepool Editorial
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Leaders

NOW TV reveal magical new identity

The independent, London-based brand consultancy Venturethree has created a colourful new brand identity for NOW TV, the TV streaming service from Sky, marking the first rebrand since the service launched back in July 2012. The new identity features a...

Posted by: Creativepool Editorial
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Leaders

BBC headquarters gains new identity

The former iconic BBC headquarters in London's White City are set to be transformed into a mixed-use development, which will comprise a new Soho House club and a hotel, as well as 950 luxury apartments and numerous offices, shops and restaurants. The...

Posted by: Creativepool Editorial
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Leaders

GTR rebrands with new “Seamless” identity

Govia Thameslink Railway (GTR), the biggest rail franchise in Britain, recently rolled out a new brand identity by SomeOne to bring the whole company in line with the recently rebranded South Eastern network. The train operating company, which also...

Posted by: Creativepool Editorial
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Leaders

Frijj shakes up its brand identity

The milkshake brand Frijj, which is owned by the Dairy Crest group (which also owns Cathedral City cheddar, Country Life butter and Clover margarine), recently announced a complete redesign of its packaging. BrandOpus has given the brand's trademark...

Posted by: Creativepool Editorial
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Leaders

L'Wren Scott and the battle for creative identity.

This week we all heard the sad news that fashion designer L'Wren Scott was found hanged in an apparent suicide in her New York apartment on Monday. Although a successful fashion designer in her own right and professional model before this, Scott's...

Posted by: Jessica Hazel
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Leaders

New identity for RMNEF

Design and branding specialist Shine Creative announces the launch of a new identity for the Royal Merchant Navy Education Foundation (RMNEF). Established in 1827, the RMNEF is a British national children's educational charity, which provides...

Posted by: Shine Creative
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Leaders

Visual Effects and the Oscars. The biggest losers?

by Ashley Morrison. The last thing anyone wanted to see at the Academy Awards ceremony last night was another Kate Winslet or Halle Berry sobbing through an acceptance speech. At least Adele had the good sense to dash off stage before the leak in...

Posted by: Creativepool

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