Displaying 289 - 324 of 1583 results
Whilst VR (which if the media at large is to be believed is going to see something of a grand renaissance in 2016) is pretty exciting for a number of reasons, it also runs the risk of further closing the divide between reality and technology, a...
Posted by: Benjamin Hiorns
CreateVR and its parent company Create Advertising, took top honours at two prestigious industry awards shows last week, as the respected marketing agency earned Best In Virtual Reality, Based on a Cinematic or Television Experience for its...
Posted by: Creativepool Editorial
Creativepool’s inaugural DEEPDIVE event saw Michael Tomes assembling together industry leaders to delve into the issues surrounding the sometimes precarious balance of creativity, technology and innovation within the world of...
Posted by: Creativepool
Microsoft beat their Californian tech giant rivals at their own game yesterday by holding a decidedly Applesque live event in which they unveiled a veritable cornucopia of new devices, each of which they seem to be using to push Windows 10 as the...
Posted by: Benjamin Hiorns
Live Stream: 9:30 - The Future of Retail and Commerce Marketing Competing on price and availability is being replaced with competing on experience. Big Data and personalization is now a reality and influencing everything from pricing, product...
Posted by: Creativepool
Somerset House At this year’s festival, Somerset House, which is often seen as one of the main hubs of the event, exhibited a range of exciting design innovations. From tree-shaped furniture to a piano played by light and a virtual reality...
Posted by: Creativepool Editorial
The Retro VGS brings retro gaming into the modern age Even though we live in an age where modern games are genuinely beginning to approach photo realism, the retro gaming market has never been more popular. Whether this is down to simple nostalgia,...
Posted by: Benjamin Hiorns
Technicolor has added another aptly colourful string to its rainbow this week with the acquisition of London-based studio The Mill (the world’s largest VFX and content creation studio for the advertising industry) for just a shade over...
Posted by: Creativepool Editorial
Jack Whitehall, the famously (and self deprecatingly) posh stand up comedian and star of the BBC Three sitcom “Bad Education” (now a major motion picture) has teamed up with BBH London and Samsung UK for a new campaign that takes advantage of the...
Posted by: Creativepool Editorial
This man grew an ear on his arm An Australian performance artist who simply goes by the name “Stelarc” (like “Madonna” or “Adele,” but with zero mainstream appeal) has grown an artificial ear on his arm. He...
Posted by: Benjamin Hiorns
Between the 8th and the 9th of August, visitors to the British Museum will be invited to step a virtual foot inside a 4,000-year-old Bronze Age roundhouse with the launch of the London museum’s first ever virtual reality weekend. By teaming up...
Posted by: Creativepool Editorial
Last week, I broke Björk’s heart. At least, I felt like I had. It was hard to ignore the rising feeling of incredible guilt and shame in my gut as three Björks cooed ‘show me emotional respect! I have emotional needs!’...
Posted by: Joe Bracken
Clemenger BBDO Melbourne help young women face their fears Clemenger BBDO have teamed up with feminine health brand Libra to launch a platform that helps young women learn how to deal with the things that hold them back. The campaign will launch...
Posted by: Creativepool Editorial
GPY&R Melbourne GPY&R Melbourne has promoted Jake Barrow to the position of creative director. Barrow has been with the agency for four years and has lead multi award winning projects for Schweppes, Public Transport Victoria and the Australian...
Posted by: Creativepool Editorial
The largest trampoline park in Europe is set to open this month at Kembrey Park in Swindon, and whilst the idea might sound built with kids in mind, Freedog is a park fit for children of all ages. Freedog is based in a former distribution centre...
Posted by: Creativepool Editorial
Apple make a Swift reappraisal of their Music service Social media appeared to almost collapse in on itself last week when Taylor Swift decided to bite one of the many hands that fed her and take on Apple. If you've been living under a digital rock...
Posted by: Creativepool Editorial
It's that time of year again, when the advertising descends upon the south of France in a tsunami of designer shades and branded belt buckles for the Cannes Lions International Festival of Creativity, and those who didn't get an invite are left with...
Posted by: Creativepool Editorial
With E3 (Electronic Entertainment Expo) launching tomorrow, we're taking a look at some news before the big announcements from the gaming giants come out. E3 is a conference dedicated to computer, video and mobile games (and their related products)....
Posted by: Creativepool Editorial
Facebook is finally GIF friendly A point of contention for many Facebook users is that the site has never really got on well with GIFs. This week, however, the social media giants confirmed the site will now support animated GIFs in its News Feed,...
Posted by: Creativepool Editorial
Hitachi Rail Europe (HRE) recently unveiled concepts for the interiors of their new high-speed “British Bullet Trains” and they look (quite frankly) incredible. Subtly futuristic without looking cheap and surprisingly sparse without...
Posted by: Creativepool Editorial
Final Oculus Rift Designs confirmed The Oculus Rift is almost ready to meet its public, with the much hyped virtual reality headset due to hit shelves next year. The final design for the set was recently unveiled, and whilst it hasn't altered...
Posted by: Benjamin Hiorns
Sibling The executive leadership team from GSD&M and the founders of multicultural ad agency LatinWorks announced this week the exciting launch of Sibling, an integrated creative and media agency with a decidedly multicultural DNA. The agency plans...
Posted by: Creativepool Editorial
It was announced yesterday that this year’s Lions Innovation Festival programme will include a unique new Start-up Academy, developed in partnership with pioneering global digital agency R/GA. The academy has been designed to help innovative new...
Posted by: Creativepool Editorial
R2-D2 takes to the skies! Disney and Japan's All Nippon Airways have joined forces (pun obviously intended) to transform a Boeing 787-9 Dreamliner into the beloved droid R2-D2 from the Star Wars movies, as part of the Star Wars Celebration event,...
Posted by: Benjamin Hiorns
Whilst I already covered the two major players at the 2015 Mobile Web Congress, Samsung and HTC were not the only companies to unveil something of note at this year's mobile electronics trade show. As was expected given the precedent already set by...
Posted by: Benjamin Hiorns
As part of their ongoing collaborative partnership with high street fashion brand River Island, White Lodge, the production company dedicated to creating premium content for fashion brands, has teamed up with VFX specialists Happy Finish to create a...
Posted by: Benjamin Hiorns
Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? jelly London's Head of Creative Comms Rachael Guiver, went behind the scenes with jelly Kitchen's A team to find out how it all started, what they love most...
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ProReal in mental health Full disclosure here; I suffer from mental illness. I have since I was 13, and it's something I have had to live with every day since. I see no reason not to divulge that information, as I personally don't believe it in any...
Posted by: Benjamin Hiorns
Firefox joins the virtual reality bandwagon Last week, Mozilla made good on their promise to bring virtual reality to the popular Firefox web browser by implementing support for WebVR (an experimental API that makes it easier to connect the browser...
Posted by: Creativepool Editorial
The 2015 Consumer Electronics Show in Las Vegas only opened to the public today, but it held a special day for the press yesterday (January 6) where many exciting products and developments were announced. Here I'll be examining some of the most...
Posted by: Benjamin Hiorns
Academy Award-winning actor Kevin Spacey made headlines when he agreed to star in the Netflix original series House of Cards-and then made even more headlines when the critically acclaimed show began winning Emmys and Golden Globes. Spacey was the...
Posted by: Publicis Sapient
The 'Crash Test Drive' campaign for NRMA Insurance by Whybin\TBWA is officially the only Australian campaign to be nominated for an award in the 'Innovation' category at the 2014 Cannes Lions. The campaign, which is one of 30 pieces shortlisted for...
Posted by: Benjamin Hiorns
There’s nothing we like more than a nice bit of 3D and Virtual Reality. That is, if our trips to the cinema are anything to go by. There was a time not so long ago when watching a film in 3D was a bit of a treat. Now the technology is arguably...
Posted by: Ashley Morrison
I didn't wake up this morning thinking, “oooh, today is a significant day.” Nor do I have a beer-fuelled celebration planned for this afternoon in the balmy bank holiday sunshine - or even a rosé-fuelled celebration planned for later...
Posted by: Creativepool
I have never received even one hour of training in photography, web design or programming and I make my living out of putting the three together. Creativepool caught up with Henry at Tower Bridge to talk about a lack of training, dodgy ankles and,...
Posted by: Creativepool
In today’s increasingly digital world, the demand for 3D designers is on the rise. Whether you want to visualize a product, bring a virtual world to life, or create captivating animations, choosing the right 3D designer is critical. With so...
Posted by: Creativepool Editorial