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Leaders

New report reveals the use of social media by TV viewers

Social TV behaviours - the simultaneous use of television and social media - have continued to evolve over the years; shifting from consumers passively consuming TV - to socially consuming TV as more and more social platforms becomes accessible via...

Posted by: Magnus Shaw
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Industry

Behind the Idea: That time Kylie Minogue starred in a ROXi ad

As the world's most favourite Australian export, Kylie Minogue is quite clearly beloved on a global level and a personality any brand would want associated with its products. So when the folks at London Advertising got in touch with a ROXi TV ad...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Switching Off with a Creature and a test card

As a successful UK-based mattress brand, Eve Sleep certainly cares a lot about our sleeping habits and it's probably among the most indicated brands that can actually teach us something about how we sleep. To expose the dangers of bad sleeping...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: How the Sainsbury's 2020 Christmas Ads came to life

Six years ago, Sainsbury's made one of the most unforgettable and compelling ads in the history of advertising. 1914 is quite easily one of the best Christmas ads ever made, showing the power of stories bringing people together - even in...

Posted by: Creativepool Editorial
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Leaders

Do Schools Kill Creativity? In celebration of the late Sir Ken Robinson

In the short weeks between my interview with Creativepool and its subsequent publication, a man I’d often described as a hero passed away. The death of Sir Ken Robinson, eminent educationalist and academic, was slow to be picked up on by the...

Posted by: Heather Golding
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Industry

The oft-overlooked heroes in Wasabi and Walk West's campaign

Oh, Nate. The IT guy we all wish we had in our lives. Truth is, we do have him - but IT guys are often overlooked by campaigns and don't get celebrated enough for their successes. And so hot cloud storage company Wasabi and digital marketing firm...

Posted by: Creativepool Editorial
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Workshop

What if holding a candy bar could get you killed?

Implicit racial bias is deadly. "A black person is three times more likely to be killed by the police in America, too often when armed with nothing more than a candy bar." It sadly comes to the surprise of no one that there is an implicit bias in...

Posted by: Creativepool Editorial
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Workshop

The Scarring #Wombstories by Chelsea Pictures, Bodyform & AMVBBDO

When we first looked at #Wombstories and how many incredible names went into creating it, we instantly thought: "damn, this is good. Like, Award-good." Having a male magazine editor doesn't help with saying this, so we'll borrow a few words from the...

Posted by: Creativepool Editorial
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Leaders

Will coronavirus revolutionise live experience?

Coronavirus has brought the live event industry on its knees. Festivals and awards have been cancelled, meetings have moved online, and it's not like the strain on the events industry is relaxing any time soon. But who says this is all negative? If...

Posted by: Creativepool Editorial
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Features

Behind the Idea: Snarling Neon with We Hunt Together and UKTV

Some underestimate the impact of title sequences on viewers, but the truth is these sequences can largely contribute to strengthen a solid tv show's brand. From Game of Thrones to Penny Dreadful, from Breaking Bad to Westworld, having memorable...

Posted by: Creativepool Editorial
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Inspiration

On Circles, Blocks and the Art of the Pitch

If you’re a professional creative then you’ll know that having a great idea is, unfortunately, only part of the process. If you want to see your idea made real then you have to be able to sell it. And yet, very often, almost all of...

Posted by: Richard Holman
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Inspiration

Behind the Idea: Faking Royalty with loyalkaspar for CNN

Creative branding agency loyalkaspar recently created a series of live-action spots to promote the new CNN documentary series, “The Windsors: Inside the Royal Dynasty,” which uses archival footage and interviews with insiders and experts...

Posted by: Creativepool Editorial
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Leaders

Shortcutting Video: The proven effectiveness of 2-second ads

A research and neurological study from IPG Mediabrands Netherlands and publisher Sanoma has revealed that an ultra-short advertisement is able to convey brand, product and message much more effectively than the first few seconds of a regular spot -...

Posted by: Creativepool Editorial
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Leaders

Is the future vertical? How portrait formats are changing creative

From landscape to vertical, smartphones and social media have changed the way the world views content. Mobile screens got bigger, Snapchat and Instagram Stories were launched, and vertical content was born. Now, more videos are watched on mobile than...

Posted by: The Flash Pack
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Inspiration

10 digital marketing trends to watch in 2020

Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...

Posted by: Caroline Burgess-Pike
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Leaders

CES 2020: Our Top Tech Picks

Let’s talk tech. From parallel reality to living laboratories, we saw some mind-blowing innovation at CES 2020. Scroll down to see what piqued our interest. Quibi present Turnstyle: Vertical Streaming We aren’t the first to admit that...

Posted by: The Flash Pack
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Features

Behind the Idea: The redemption of Gio Compario

GoCompare is a brand that has become synonymous with a certain character that has proven polarising (to say the least) amongst British TV viewers. When Wynne Evans first burst onto the scene towards the end of 2009 as Gio Compario, nobody could...

Posted by: Creativepool Editorial
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Features

Behind the Idea: Standing out with courage in a sea of festive frivolity

With the festive season in full swing (nine days and counting), Toyota debuted its 2019 holiday spot last week as part of an ambitious and heartfelt campaign featuring genuine military service members returning home to their families for Christmas....

Posted by: Benjamin Hiorns
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Inspiration

How M&S brought the virtual world of Christmas ads to life

Every year, the highly anticipated Christmas advertisements mark the start of the festive season. As in previous years, the Christmas ads in 2019 follow the same generic theme of an emotionally-driven story where the public falls in love with the...

Posted by: Creativepool Editorial
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Leaders

Tesco continues time-travelling theme in Christmas campaign

British supermarket Tesco has continued the trend of taking viewers back to past times with its Christmas ad for 2019, while continuing to celebrate its 100-year anniversary. In the ad, created by BBH London and Stink, one of the retailer's delivery...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Showing can-do spirit for Leonard Cheshire

Health and welfare charity Leonard Cheshire’s film Actually, I Can aims to inspire people to get involved with its volunteering activities through a powerful story about a disabled man called Charlie. Created by 3angrymen Productions, it...

Posted by: Creativepool Editorial
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Leaders

Publicis Conseil launches Mission to Earth

A robot reminisces about a world it once knew in a new spot from French agency Publicis Conseil. Created for construction materials company Saint-Gobain and directed by Wilfrid Brimo, memories of human life are projected onto a screen to convey the...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Joseph Ford’s photography makes people disappear

Photographer Joseph Ford’s subjects include dynamite fishing, butterflies flying out of people's mouths, a railway line merging into a zipper and a crocodile attacking Lacoste sneakers, but a series that also stands out is his Knitted...

Posted by: Ryan Watson
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Leaders

ENGINE reveals brutal reality of South Africa's 'Instagram lions'

If you enjoyed Disney’s The Lion King remake this summer, chances are you’ll love this new film created for the Born Free Foundation. Until the end, that is. The international wildlife charity has launched a campaign to raise awareness...

Posted by: Creativepool Editorial
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Inspiration

Company Spotlight: Why Leo Burnett London is lovin' life

Leo Burnett London has been dining at advertising’s top table with its McDonald’s client for more than three decades and continues to reinvent the brand as the world evolves. In the past year, the agency has cut through the crowded...

Posted by: Ryan Watson
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Inspiration

5 things we learned at Gamescom 2019

The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...

Posted by: Creativepool Editorial
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Leaders

Feeling twitchy? How the ad industry is upping its game through Twitch

It’s all just fun and games until something wins a Cannes Grand Prix. Then it might be worth taking more seriously. Below, our deputy ECD, Jason Cascarina, reveals what makes live streaming video platform Twitch so appealing to the masses and...

Posted by: Proximity London
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Inspiration

UKTV's ghost sign celebrates Dad's Army special

UKTV has commissioned a giant ghost mural in London calling on viewers to ‘join Dad’s Army’ for a three-day TV special for the classic comedy. Dad’s Army: The Lost Episodes will see three remade parts from the show's second...

Posted by: Creativepool
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Leaders

Would you disappear for a Diesel jumpsuit?

Clothing brand Diesel is giving away a limited number of original jumpsuits from hit Netflix series Money Heist, while challenging fans to disconnect from social media. In contrast to other brand strategies to try and achieve as much online...

Posted by: Creativepool Editorial
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Leaders

3 trends from New Designers 2019

New trends in design should excite every designer. Is it a passing fad? An evolution of existing methods? Or perhaps a new era entirely. OK, that last one is a bit on the lofty side. Still, I kept the idea of a new era of design in mind when I...

Posted by: Rob Pratt
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Leaders

IGTV: One year on and a hotbed for creative marketing

This month marks one year since Instagram launched IGTV. A native long-form video channel within the app, IGTV was destined for big things. After all, it combines two big social trends: Instagram itself and video. But the new feature has not yet...

Posted by: Creativepool Editorial
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Leaders

What brands can learn from Love Island

Love Island is back. For the rest of the summer in the UK, our screens will be blessed with the sights of sun-kissed sceneries and troublesome twenty-somethings with enviable physiques. While you can accuse the show of being many things, it’s...

Posted by: Creativepool Editorial

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