Displaying 397 - 432 of 1230 results
After a year like 2020, the need to celebrate and have some lighthearted fun is now more relevant than ever. With the Annual 2021 submissions deadline now only a month away, we thought we’d let you know of 7 great reasons why you should enter...
Posted by: Antonino Lupo
When it comes to pet food, there are arguably a handful of brands that sit at the top of the grand pantheon. Whiskers and Pedigree are perhaps the most immediately recognisable to even those who would never dream of letting a furry friend share their...
Posted by: Creativepool
There’s little doubt that the pandemic has fuelled the adoption of virtual experiences across the retail sector. From clothing to eyewear, furniture to beauty, there are few categories that haven’t ventured into AR, VR, 3D, Gaming,...
Posted by: Creativepool
Anyone could lose themselves looking at the incredibly visionary and hypnotic work of Silas Toball. What you can see below is but a small fragment of Silas's production, an impressive body of work with explosions of colours, incredible details, and...
Posted by: Creativepool Editorial
It is often said that introverts have both an amazing and a terrible time in this industry. Amazing, because any corner of the creative sector can feel like a caring team and a loving family; terrible, precisely for the same reason. David Keens is...
Posted by: Creativepool Editorial
The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...
Posted by: Creativepool
Following the rise of social media during the pandemic, one may be left to wonder about the destiny of retail and how retail sales will be shaped by such surge in social media user bases. It is true that there is an opportunity for brands to take on...
Posted by: Creativepool Editorial
In our mostly-digital world, brands have countless ways to connect with consumers and engage with them on sustainability issues. However, the process of digital transformation is often forgotten or overlooked. Any website is leaving a "digital...
Posted by: Creativepool Editorial
Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. Job description,...
Posted by: Creativepool
Ready for the Best Unbox Ever with little Cayden? Then you should sit tight, for the video campaign from Chelsea Pictures for States United to Prevent Gun Violence is unlike anything you've seen before. Using the trend of online unboxings as...
Posted by: Creativepool Editorial
You can tell from the interview below that Joel Maguet, Head of Studio at Maverick Media, is a huge fan of stories and moving people with them. Joel has always been passionate about film and production, so when the time was right, choosing Film...
Posted by: Antonino Lupo
A guide to writing rates, with tips and advice on how to price your freelance services Writers are masters of words, weavers of stories and often incredible storytelling enthusiasts. When writing freelance and online, structure is their best friend,...
Posted by: Antonino Lupo
Digital, digital, digital. Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too...
Posted by: Creativepool Editorial
It is always Pitch Season for a busy and established agency. It is an excellent occasion to gain some prospective clients, or even some leads to develop the future of the business. Whoever’s been in the game for long enough knows that brands...
Posted by: Antonino Lupo
Many charities and associations out there have an outstanding story at the roots of their foundation. The ANAIS Association isn't much different, and with just a quick glance at the interview below, you can tell it is deeply rooted in an incredibly...
Posted by: Creativepool Editorial
It would be hard to define the AstraZeneca rollout anything other than a small disaster. The pharmaceutical company that was deemed the saviour from the all-mighty Covid blight is now going through a substantial PR crisis, with fake news popping up...
Posted by: Antonino Lupo
We have all been witnesses to what a global pandemic was able to do to the entire creative industry. As we are just about getting ready to enter a new normal, it is now more important than ever to support young creatives in these challenging...
Posted by: Creativepool Editorial
As an established and much loved brand in the UK, BT Global has a history of transforming people's lives and connecting them through the power of technology. It then makes sense that, contrary to what some may think, BT works to be a pioneer of...
Posted by: Creativepool Editorial
If there is one thing that Art Director Ferdinand van As wants you to take out from his interview below, it is that there is nothing more valuable than listening in this industry. Ferdinand is a skilled motion graphics designer and art director...
Posted by: Creativepool Editorial
Among the various consequences of Covid-19, travel restrictions were the one that left us the most with an insatiable yearning for adventure. As audiences around the world felt the need to reconnect with nature and adventure, the Jeep brand...
Posted by: Creativepool Editorial
A sudden global pandemic has truly shaken the brandscape we used to know and cherish. Many organisations have panicked and jumped aboard the train of the most technological solutions, sometimes losing bits of themselves in the process. It is...
Posted by: Creativepool Editorial
It's all great to have your brand accredited as a green corporation, but how do you follow through your good intentions with clear actions? In this new era of consumerism, especially as consumer habits are shifting so much in the wake of the...
Posted by: Creativepool Editorial
Taking a look at the pictures below and throughout the piece, you wouldn't even imagine that Christine Serchia had no idea what an art director was, as she started in her former role for Cubitts. Clearly, she's a keen and incredibly focused...
Posted by: Creativepool Editorial
There couldn't have been a better time for Amazon to open its till-less store in London. Think about it: we're all stuck at home for at least a few more months, having to comply with social-distancing rules and probably quite bored during the...
Posted by: Antonino Lupo
Wunderman Thompson Technology isn't necessarily creative in the traditional agency sense, but beware of not seeing their work as inherently creative all the same. The digital consultancy works at the intersection between clients and their growth in a...
Posted by: Creativepool Editorial
I’ve always been fascinated by the Cobra Effect. As a marketeer who works with clients to change perceptions around brands or products, understanding human behaviour is essential. But people are unpredictable and often things that should...
Posted by: The 10 Group
Do designers need other designers? I live in a relatively small town - there’s a lot of history here, and there’s also a large-ish college, which means that there’s a good mix of people and a growing creative community. I think...
Posted by: Tony Clarkson
Despite some may say Facebook is declining, it is still the biggest social network worldwide with billions of active monthly users in the second half of 2020. With such huge potential, advertisers all around the world should be experts in crafting...
Posted by: Creativepool Editorial
Influencer marketing is on the rise, as influencers prove to be one of the most effective marketing tools in the era of social media. These inspiring social figures can attract hundreds of thousands of followers, bringing a wide array of benefits to...
Posted by: Creativepool Editorial
A guide to freelance illustration rates, with tips and advice from experienced professionals in the industry Illustrators are the makers of dreams. By combining art, design and creative skills, illustrators work to produce original images for a wide...
Posted by: Antonino Lupo
As part of the design community, the question of working for free often comes up. I think in most genres of the creative industry, there’s almost an expectation that we should be expected to take on projects for free, or under the guise of...
Posted by: Tony Clarkson
Late last year, the talented Zoe Mitchell was appointed Marketing & Growth Director at VaynerMedia London as part of a string of senior hires in the agency. Right off the bat, Zoe sounded confident and extremely well-immersed in her role - and the...
Posted by: Creativepool Editorial
Among the many innovations that the 2020 Covid crisis accelerated, remote filming is certainly the most interesting. If anything, because it was a proper life-saver for an entire sector. Both the events and the production industry have been forced...
Posted by: Antonino Lupo
So you’ve decided you want to go freelance. Congratulations! Choosing the freelance life is a huge decision and I’m sure you didn’t take it lightly. Of course, autonomy and independence comes at a certain price; and that price, you...
Posted by: Antonino Lupo
Resilience, hard work and an endless passion for design. These the ingredients that brought Vocabulary Director of Experience & Product Ana Nicolau to become who she is today - an accomplished leader and established woman in the creative...
Posted by: Creativepool Editorial
If your first reaction to the headline above was of pure shock amidst some confusion, clearly Martin Firrell and Clear Channel have done an amazing job. ‘Still Revolting’ is a OOH project featuring three artworks by public artist Martin...
Posted by: Creativepool Editorial